With their recent acquisition of Alltel, Verizon Wireless now reigns as the number one wireless carrier in the United States. Although there has been an explosion and growth in the no contract market, Big Red is choosing to not make any changes with their service. Verizon CFO, John Killian, states that the carrier does not “feel compelled or feel it's the right strategy for us to go with any kind of unlimited prepaid offering.” Instead, they are focusing their attention on postpaid because that's where the money is at. Recently Virgin Mobile and Boost Mobile offered some really competitive unlimited plans which proved to be a hit. Verizon is looking to sit still in that arena and concentrate more in postpaid customers.