Tim Cook uses his iPad for 80% of his work

Apple has often said that the iPad can be a replacement for quite a lot of the things you might need to do on a daily basis. Some people still need a more full featured computer for advanced tasks, like hardcore gaming or video production, but most things can be handled on a tablet. And, Tim Cook appears to be proving that true by doing 80% of his work on an iPad...
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52 Comments

24. Doakie

Posts: 2478; Member since: May 06, 2009

He also could just be exaggerating it... Apple blatantly lies in their marketing all the time just to keep their products moving. The fact that Android tablets are finally set to outsell the iPad probably is scaring them into saying things like this. And before any fan boys argue that Apple isn't afraid of Android, spare me.... Apple has to watch out for their profit margins in order for their stock prices to keep climbing which it's good for their shareholders. They'll say any marketing spin lie they can think of to keep their products moving off the shelves because it's best for their shareholders pockets.

26. Iodine

Posts: 1471; Member since: Jun 19, 2014

First, shareholders are dumbish, the stock is flying up and down based on what they want, not on what is the company doing. Second, if Apple would blatantly lie about its products, they wouldn't be so popular as people aren't dump, you can't make a worse product sell best just by gigantic advertising campaign (see samsung galaxy S5). The best advertising are happy consumers and Apple has an quantum of that. Third, Apple is just angry about android as google has completely ripped them off while they were very good partners at that time. Apple absolutely isn't afraid of android and I can't see how could a crapload of hundreds of millions android tablets sold for free influence Apple's margins in any way.

30. iushnt

Posts: 3061; Member since: Feb 06, 2013

U apple fan?

46. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

He is a big Apple fanboy

31. romeo1

Posts: 807; Member since: Jan 06, 2012

The iphones are youre proof that marketing can sell inferior products. Starting from the 3gs or 4 if im correct. Before 1 of those 2 the iphones where better than the androids. If you make a list of pros and cons with a iphone 5s and a m8/z2/s5/g3 the iphone will lose every time and its the most expensive. But people will chose what they want, listen to salesman, commercials or look at what friends have

32. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Second, if Apple would blatantly lie about its products, they wouldn't be so popular as people aren't dump..." Majority of Apple users are just a trend follower, they don't care about the technical characteristics, they care only about Apple logo on the back of the device.

41. engineer-1701d unregistered

people are dumb in my field of work sometimes you have to lie to customers to shut them up there is a thing called placebo thats what apples commercials do make you think you got something amazing that can do everything then the others show you what they can do and its like nahhh then apple does the same thing and its omg look would apple can do.

43. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Are you also a CEO of a multi billion dollar company? Can you prove that he's lying?

12. M5OOO

Posts: 11; Member since: May 15, 2013

if they add a toilet on ipad , he can keep up to 100%

19. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I guess this means TC is just hanging with Dre, doing "Beats" stuff. TC uses his iPad to pick colors for new Beats headphones and look over the models they are going to pick for the new Beats commercials. No wonder Apple doesn't get much done anymore. TC likes to chill.

21. irbaaz

Posts: 175; Member since: Mar 27, 2014

I am using asus transformer t100 real windows 8.1 tab for my 100% of work ,price somewhere near to it....

25. jibraihimi

Posts: 800; Member since: Nov 29, 2011

80% of his work, then it means he doesnt work much........

27. blake8

Posts: 25; Member since: Jul 18, 2014

I thought I read somewhere that he uses nexus 7 most of the time. guess its not true huh

28. funnyguy

Posts: 244; Member since: Jan 10, 2013

A jailbroken ipad can handle 100% of my daily tasks. On cydia there are apps that allow you to run up to four apps at the same time, upload and download files to the web using safari, get a file manager plus connect a mouse to the ipad. A jailbroken ipad can replace a atom based laptop... Still though, I am selling my ipad and I am buying the core i3 version of the surface pro3.

34. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Still though, I am selling my ipad and I am buying the core i3 version of the surface pro3." I agree, it is better decision than buying an iPad!

35. PapaSmurf

Posts: 10457; Member since: May 14, 2012

That 1GB of RAM can't really do much. I can't have more than three tabs open in Safari without it crashing and restarting so I'll take your comment with a truck load of salt.

38. AntiFanBoyz unregistered

Let's be honest, a CEO doesn't have to do much "work" that requires a full blown computer. They mostly attend meetings, and review documents and emails. Now if a lead engineer, designer, or architect said this... that'd be impressive.

39. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

So 80% of his work consists of doing nothing? Interesting... In all seriousness though, his work must consist of checking email and replying with very few words (if typing), keeping a calendar of his meetings, and that's it. Any substantial amount of typing will require a keyboard, and forget about doing any "real work" that involves heavily formatted typing in word or excel documents with tons of data and formulas. Not going to happen. There are some things the iPad will never be able to replace.

40. Tsepz_GP

Posts: 1143; Member since: Apr 12, 2012

One can easily do a ton of work on their iPad. I'm using my lovely iPad 4 to type this right now, ive also used it to do research for uni assignments, edit those assignments, download and do past papers when studying etc... Believe it or not iPads are quote capable when loaded with the correct applications and with their excellent keyboards, stability and fluidity of iOS, it's quite easy to use for many things. The only thing that really sucks is if you try heavily multitask, especially with Safari, that can get pretty disastrous.

42. engineer-1701d unregistered

lol hahahaha you just said it yourself, your on a web page replying to a site and looking up stuff on internet, thats all it can do and not together.

47. romeo1

Posts: 807; Member since: Jan 06, 2012

I agree with you. With an tablet you can do allot of your job maybe all of it. It just depends on what job you have. With my job i can do almost 100% on my z2 tablet. At least of the indoors work. But tbh my phone cam do the same thing hooked up to the keyboard. It just more comfortable on a bigger screen. Also there is no problem with multitasking here

51. justsayit

Posts: 256; Member since: May 09, 2013

finally i know why Tim Cook do nothing other than just colouring IOS UI
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