The week before Mother's Day, a new 'Shot on iPhone' ad celebrates the bond between mother and child

The week before Mother's Day, a new 'Shot on iPhone' ad celebrates the bond between mother and child
With Mother's Day due to arrive a week from today, Apple paid homage to that special bond between mothers and their children in the latest ad for the 'Shot on iPhone' series. These are photographs taken by iPhone users and are meant to show the quality of the pictures that are shot using the iSight camera on the back of the handset.

Apple bumped the rear camera to 12MP on the Apple iPhone 6s, while increasing the front-facing FaceTime camera to 5MP from 1.2MP. There is speculation that we will see a dual camera set-up on the back of the Apple iPhone 7 Plus.

Besides using it for television, Apple has employed the Shot on iPhone campaign on billboards, websites and print ads. You can check out Apple's latest promotion of the iPhone camera by clicking on the video below.



source: Apple via AppleInsider

FEATURED VIDEO

13 Comments

1. kiko007

Posts: 7493; Member since: Feb 17, 2016

That's nice.....I guess. The comments are gonna probably rail them (Apple) but I happen to think the photos look pretty good. Gotta work on gifts for mom. She still uses a 5s (hates phabs) so I'm gonna get her an SE and take out on the town. We haven't had a mother-son get together/date in a few years so it should be epic.

10. sissy246

Posts: 7087; Member since: Mar 04, 2015

Awww your nice to mom But really her 5s is a better phone , in less it's not working right or screens broken.

2. Raito

Posts: 79; Member since: Aug 15, 2014

Whatever Apple ads show,every Apple hater (crapdroids mostly) will always bash them!Sad truth,,

3. darkkjedii

Posts: 30974; Member since: Feb 05, 2011

This is gonna get some dumb comments, and some long dumb comments.

4. Hoggington

Posts: 356; Member since: Feb 23, 2016

Did you guys notice the end? "Shot on iPhone" Here we go with Apple trying to reinvent the English language.

5. hafini_27

Posts: 949; Member since: Oct 31, 2013

Nice ad.

7. ibend

Posts: 6747; Member since: Sep 30, 2014

meanwhile the others still busy developing some really usefull stuffhttp://www.phonearena.com/news/Premature-babies-can-develop-healthier-thanks-to-a-Samsung-app-being-developed_id80678 this ad still innovation I guess, since its apple.. innovation... /s

8. kiko007

Posts: 7493; Member since: Feb 17, 2016

Thats awesome too, but this really isn't a competition. And can we stop throwing the word "innovation" around please. Curving your screen is not innovation. Force Touch (3D Touch or whatever) is not innovation. Taking the battery out of a metal phone (LG) is not innovation. Finally, developing healthcare apps/items is not innovation (everybody does it for obvious reasons). I get it, Apple said it a few years back and it pissed people off. But it has gotten really out of hand lately. Bow if any OEM does something even remotely creative, it somehow becomes innovation. Well that isn't how the word is supposed to be used (in proper context of course) because that makes it all the more easily achievable. If every time some company roles out a new toy with a half-assed feature and we call it "innovation" every company will practice crap like that. I won't accept nonsense like that and neither should any of you.

9. sissy246

Posts: 7087; Member since: Mar 04, 2015

Love the photos, but come they are good bit not that great. I have,seen better.

11. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Wauw alot of sheep crying here already.....nothing else. Just sheep crying. Defending an af that is about what most people do every day, Take pictures of their kids.

12. kiko007

Posts: 7493; Member since: Feb 17, 2016

Wauw??? Calling people names really doesn't help your....ummm....what exactly are you getting at m8? If you are arguing to make a point I don't get what it would be. But considering you posted something about us "crying" I'm amusing you came to troll. Carry on.

13. kiko007

Posts: 7493; Member since: Feb 17, 2016

*assuming*

14. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

Apple propaganda!

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