As a company gets older, chances of its marketing team running out of ideas start increasing exponentially, until at a certain point it happens: a corporate song gets made. Even though the medical sector is, for some reason, especially prone to becoming a victim of this phenomenon, we've seen a fair share of examples in the mobile industry as well.
Most recently, Lenovo/Motorola unleashed its own take on the corporate song with a rap-based history lesson featuring a smartphone suspiciously similar in look to the rumored Moto X (2017), and this prompted us to take a deep look into the past of this cherished tradition. So sit back, relax, and... enjoy?
P.S. Bonus points for everyone in the comments who finds an example we've missed!
The best and/or worst corporate songs in the mobile industry