The Essential Phone was designed to flop

The Essential Phone has a fe problems, but rather than start writing our eulogies just a day after the phone was announced, let's instead examine the situation from a different standpoint: that the Essential Phone wasn't actually made to sell units...
This is a discussion for a news article. To read the whole news, click here


51. Pitrich

Posts: 239; Member since: Apr 13, 2016

I like the phone and although I'm not getting one I want them to make it. The more cool phones out in the world the happier I am. But if they don't get picked up by carriers I just don't see how they'll well. Ppl like paying $25 a month for a phone not $700.

52. Hallyu

Posts: 790; Member since: Jul 21, 2015

This border-less S8 wannabe is a total failure. Who does this Rubin think he is? Just because he used to be a famous person doesn't mean people would always agree with him even if his practice is garbage. If he doesn't care about individual benefit and really wants to bring innovation to the world, he must join a powerful community Samsung, have his idea and guide people there. But of course, he wouldn't. He's just a jerk trying to be cool like Steve Job. What a pathetic and cheap practice!

53. Huh101

Posts: 20; Member since: Feb 10, 2017

*Writer* Looks at new phone and doesn't see an Apple logo "Why X Phone Will Flop" Receives check from Tim Cook's nut sack 6 weeks later.

54. kubuntuc

Posts: 1; Member since: May 31, 2017

This one leaves iPhones and the Pixels in the dust in terms of looks and features, but clearly, the Apple fanboy author doesn't want to see that, so he writes with his eyes closed and his nose wrinkled.

56. JS132

Posts: 18; Member since: Oct 03, 2013

I am intrigued by this phone, but am curious why they chose to crop the screen down from 2560x1440 to 2560x1312, instead of adding pixels to the top and bottom as Samsung did with the S8 (2960x1440). While this does make the display appear taller, it is actually 128 pixels narrower than true QHD, and I am interested to see how this, along with the camera cutout, will affect how video is displayed on the screen.

58. Sealblaighter

Posts: 427; Member since: Jan 26, 2014

This is a great phone, all of the people who are complaining are only talking! Apple could not even make a titanium device, nor a bezel-less phone before Essential. Just give the company a chance, do not try to judge that early!

64. TerryD

Posts: 544; Member since: May 09, 2017

If you had a black notification bar along the top then it wouldn't be so obvious. I get the impression that they're trying to point it out. I wonder if Apple were planning on bringing out the exact same design and these guys just wanted to beat them to it.

65. ChazzMatt

Posts: 104; Member since: Sep 26, 2013

* No 1440p (Only 1312p which is ALMOST QHD. For the money they are charging, should be full 1440p. I've had 1440p AMOLED since 2014, and I'm not downgrading.) * No headset jack * Battery way too small for the display size (Don't say use is "optimized". Give me a larger battery first, then optimize all you want to make it BETTER. Lesser spec phones this year have 4000 mAh, even 5000 mAh batteries. I have 3900 mAh on my 5.2" 1440p AMOLED Moto XT1225, so it's not hard for a competent manufacturer to do. Nobody is begging for credit card thin phones, while everyone wants a larger battery. Again, for the money, why are you skimping on a battery?) * No front-facing stereo speakers * No IP68 water resistance (nor any water resistance whatsoever, when this is becoming standard) * No Qi built-in wireless charging (It has a ceramic back, in spite of the "titanium" claim. Even Apple is adding Qi wireless charging this year, LG has added it back, Samsung never dropped it. If I have to plug a mod in for some kind of wireless charging then that prevents other mods. BUILT IN Qi wireless charging.) No sale. It’s not hard to include all those specs. Why won’t someone do it? All we want is a an updated "regular" sized 2014 Moto Nexus 6 (headset jack, 1440p AMOLED, front-facing speakers, Qi wireless charging) -- but with a bigger battery like the 2014 5.2" Moto Quark which has a 3900 mAh battery. Phones with lesser specs this year have 4000 or even 5000 mAh batteries. It's not hard.

66. Arashmahmoodi25

Posts: 130; Member since: Apr 07, 2017

Why they don't just hire some one who could design a phone ? A simple phone , God help our generation.
This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.