The Essential Phone was designed to flop

The Essential Phone has a fe problems, but rather than start writing our eulogies just a day after the phone was announced, let's instead examine the situation from a different standpoint: that the Essential Phone wasn't actually made to sell units...
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69 Comments

55. sissy246

Posts: 7087; Member since: Mar 04, 2015

Tim pay you good for that post , lol I may not be a iPhone person , but I agree that it is not a ugly phone. Best looking, nope

57. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

i wouldn't say that it's the best looking phone. the phone just works.

62. tedkord

Posts: 17320; Member since: Jun 17, 2009

Correction, the iPhone 6 design is a copy itself, of the HTC One M7. And, it's ugly. So ugly that when leaks of it surfaced, Apple users denied they were real, making comments like, "Apple would never release a phone that ugly."

6. iczer

Posts: 158; Member since: Oct 14, 2015

I like the design!! I'll wait for some reviews to buy one, the front camera location it's not a problem at all I think.

7. Busyboy

Posts: 731; Member since: Jan 07, 2015

"And while Rubin claims the wireless connection is based on the USB standard, he certainly hasn't claimed the specs will be freely available for everyone to use. Or in other words, this is a huge potential cash cow, a thing investors love" I watched the whole interview and it seems like the connector as well as accessories will be open-sourced, so that isn't a possibility.

9. Tech-shake

Posts: 213; Member since: Nov 14, 2016

The camera cut which you as a site have been complaining about for two days now is gonna be a "feature of the upcoming iPhone display". Also Andy Rubin has a very successful history of brining startups to life. Everyone said android is a failed OS and here we are today, 85% of the entire market!!!

14. emvxl

Posts: 140; Member since: Sep 29, 2009

If you are correct that Apple will have this feature (camera cut) in their upcoming display, then Phonearena will call it "an innovation".

23. gehrig

Posts: 423; Member since: Apr 17, 2014

To be fair, the rumor is that Apple will actually try to blend the cutout with the status bar.

42. cmdacos

Posts: 4124; Member since: Nov 01, 2016

Same with the Essential but at several points it will be exposed which is nasty looking.

10. Navyvet40

Posts: 9; Member since: May 01, 2017

I like this website and been reading here for years, Phonearena is Apple biased even if they don't admit it. I am willing to take a chance on The Essential Phone, I don't think it will flop.

12. rocker91

Posts: 88; Member since: Dec 09, 2016

Why there is so much hate against this phone? Is it because it don't have a fruit logo or galaxy moniker?

18. Rampage_Taco

Posts: 1050; Member since: Jan 17, 2017

they've thrown plenty of shade towards Galaxy devices on this site. especially the Note 7

44. Blazers

Posts: 734; Member since: Dec 05, 2011

The Note 7 earned it's universal scorn, especially after the second failed attempt. I'm patiently waiting for the Note 8.

19. Bankz

Posts: 2531; Member since: Apr 08, 2016

That's what i dont get too, why didn't this hate exist when the oneplus came along? It seems that the essential might actually be a threat from the looks of it. It has all the markings and flashes of a superstar device, weather we want to believe it or not.

25. Cat97

Posts: 1865; Member since: Mar 02, 2017

All in all, I love the phone and I think I will buy one. It's probably the best looking design on the market right now. And the selfie camera placement only adds to the phone's personality. Its funny how the human brain reacts on an almost-perfect design: it doesn't accept it, because it wants perfection, now that it realizes it is actually achievable. On the other hand, when looking at the huge-bezel outdated devices (like iPhones, Google Pixel, Sony devices), the human brain accepts them because they are so far from perfection that there is no point in even criticizing them :) By the way, I never needed "support" on a phone except on my first Nexus One (and I wish I haven't ever called their tech support). And I owned like 15 devices until now.

32. Bankz

Posts: 2531; Member since: Apr 08, 2016

Beautiful analysis!

27. Awalker

Posts: 1973; Member since: Aug 15, 2013

It has the latest specs and runs a near stock version of Android. If it has a good camera then it's an instant purchase from me.

28. Mobilephile

Posts: 165; Member since: Nov 25, 2012

"what matters is the investors' opinion, and they're all desperately looking for the next Apple" It doesn't take a rocket scientist to know that it's Tesla. Mobile phones have come to a point where it's disruption in the space is only incremental.

29. Marslander

Posts: 160; Member since: Jan 08, 2015

The biggest hinderance to the phone is not the design, but the price. $700 out of the gate for a device from a new, untested company is just going to be too much for most people to find acceptable.

34. Moose

Posts: 418; Member since: Jan 05, 2015

Nothing is ever designed to flop, how stupid! Some things may be a first try, prototype or a beta version but no one designs anything with the express desire to create a flop.

69. ChazzMatt

Posts: 104; Member since: Sep 26, 2013

Then why did they leave out so much stuff?

35. Guaire

Posts: 885; Member since: Oct 15, 2014

Unbelievable how this article turned into another 'they copied Apple' one. *facepalm* You know this guy was into smartphones long before first iPhone introduced.

36. A_A_A

Posts: 222; Member since: Jan 23, 2017

I like design and titanium body, but where can I find this phone to purchase.. ? Right - nowhere... It's obvious that the whole idea around device was to pull money from investors rather than offer something new to consumers, because even interested - they won't be able to find this device to be able to purchase it.

37. geolemon

Posts: 10; Member since: Jun 09, 2016

"Wannabe iPhone" is the primary problem... ...and with everyone else ALSO going for Apple's target demographic of vapid neophytes and luddite soccer moms who buy inherently fragile metal-and-glass jewelryphones without caring what's inside, the opportunity would seem to be blinking like a Las Vegas billboard - if nothing else: DON'T BUILD THAT. But since you did, thanks, I suppose, for borrowing Motorola and LG's failed modular idea, and at least pricing those right from the start with clearance sale pricing. Meanwhile, those of us who fondly remember the benefits of the Galaxy S5 when that was Samsung's flagship - we're still waiting for a similar phone built for function over fashion, that isn't built of the idiocy of metal (durability, expense, weight, cost, wireless-compatibility - there isn't a single benefit of metal other than jewelry). But good luck selling this phone into the over-saturated pool of luddites buying iPhones and wannabe-iPhones. And oh yeah - those other reasons the author mentioned are pretty sound too, and I wasn't even thinking of those. RIP in advance.

38. LiveFaith

Posts: 458; Member since: Jul 04, 2015

I thought it was the tab for an innovative pull down screen shade. Nope, just a camera lense in the middle of your movies.

39. Valdomero

Posts: 666; Member since: Nov 13, 2012

So when people make a new design just for the sake of it and charging money to see how it goes it's a flopped product? They're not forcing anyone at gunpoint to buy the phone. It's a start-up device, made for the sole purpose of letting the world know that a person out there has a different approach to a new trend in smartphones. It's a first attempt, just as OnePlusOne did with the "Flagship Killer" slogan, just as Apple did with its iPhone which was a mere iPod with call capabilities. Heck, even Amazon and Canonical tried, sure, some did well and some didn't... It's an aggressive market, but what if this is the Next Big Thing of a company? maybe not with this phone, but when the 2nd phone gets launched, as the ZTE Axon 7 did. You better learn to have an open mind to non-Apple & Samsung devices...

43. Lenny86

Posts: 301; Member since: Sep 20, 2012

I have two problems:a bit pricey and it is not available globally :(((In UK for under £500 this phone would sell really really well.

45. Mopowa21

Posts: 33; Member since: Jan 16, 2017

I like the direction they are going it's a good looking phone to me, but I don't no if I would pay 700-750 outright for it

46. sissy246

Posts: 7087; Member since: Mar 04, 2015

Wasn't this phone being rumored a week or so ago as the iPhone 8, you all liked it then.

47. sissy246

Posts: 7087; Member since: Mar 04, 2015

The front of the phone, not the back.
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