T-Mobile targets BlackBerry users with new mailer for Apple iPhone 5s

T-Mobile has sent out promotional mailers aimed right at the heart of BlackBerry users.The mailer urges T-Mobile customers to make the switch to the Apple iPhone 5s. "Switch to iPhone 5s and get powerful communications and productivity apps — with the ease of use that Apple is known for," says the mailer. Of course, we couldn't disagree with 'Berry fans who claim to get no love from the nation's fourth largest carrier...
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33 Comments

27. mariosraptor

Posts: 178; Member since: Mar 15, 2012

i have a Z30. i own a phone repairs shop. huge clients list. Push. THE HUB. the easiest way to have all notifications in one place. Freedom to do my phone whatever i wish. documents to edit and view the sophisticated UI

17. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Trade down is what I'd call that.

28. KFear

Posts: 170; Member since: Feb 06, 2012

They have some people camping out on Blackberry's and they probably end up churning over to other carriers. The Campaign is in bad taste, but like a lot of TM ads not to mention their CEO. I'm incredibly sick of that guy. Sure, he's turning the company around but I also feel a little childish and immature for even thinking of switching to TM. IMO
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