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Steve Jobs once called the “Think Different” campaign “crap”

0. phoneArena posted on 15 Dec 2011, 13:20

When Steve Jobs got his first look at the “Think Different” campaign he was not pleased. He even went as far as calling it “crap” before he eventually changed his mind.

This is a discussion for a news. To read the whole news, click here

posted on 15 Dec 2011, 13:31 4

1. tacohunter (Posts: 408; Member since: 06 Nov 2011)

It's the best campaign ever. Symbolizes perfectly what apple is.

posted on 15 Dec 2011, 15:05 4

5. superguy (Posts: 301; Member since: 15 Jul 2011)

It's crap?

posted on 15 Dec 2011, 17:33

8. DetroitTech (Posts: 66; Member since: 02 Nov 2011)

See I wish he would have said that when he was alive. People who can criticize themselves and admit their mistakes(even if there isn't one) are humble and earn my respect.

posted on 15 Dec 2011, 13:36 7

2. jamrockjones (Posts: 345; Member since: 26 Oct 2011)

Steve Jobs is bipolar!

posted on 15 Dec 2011, 13:37 4

3. tacohunter (Posts: 408; Member since: 06 Nov 2011)

He obviously feared other people's reactions. Can't blame a person on that.

posted on 15 Dec 2011, 17:10 1

7. JeffdaBeat (unregistered)

The commercial itself was extremely risky at the time. True, Apple did it's "1984" commercial that took the same risk, but the "Think Different" commercial came at a time when Apple was at it's lowest. Would you spill millions into a commercial like this that doesn't mention a product or service? Hell, you don't even know it's Apple until the very end. What if someone was just flipping channels...they wouldn't know who the commercial was for.

But ultimately, something changed Jobs' mind because the commercial was approved. We forget that hindsight is 20/20, but things are a bit foggier in the moment.

posted on 15 Dec 2011, 13:56 2

4. tacohunter (Posts: 408; Member since: 06 Nov 2011)

Off-topic moment:

Google uploaded a great vid on youtube:


2011: Year In Review (great music also)

posted on 15 Dec 2011, 23:40

9. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

cool dude thanks for infusing google into a completely non google article

posted on 15 Dec 2011, 15:36 1

6. Dmann (Posts: 165; Member since: 17 Oct 2011)

He thought it was crap. Later, he thought different.

posted on 16 Dec 2011, 01:04

10. CuttingEdge11 (Posts: 7; Member since: 23 Nov 2011)

Anyone who has read his biography would know that he said that about pretty much everything before changing his mind and saying it was the greatest thing ever... This is just kind of a pointless article.

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