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Sprint now lets prepaid carriers remove Sprint branding and bloat from phones

0. phoneArena posted on 20 Mar 2013, 15:42

Good news for anyone on a Sprint mobile virtual network operator (MVNO), because Sprint has just announced a new program which will allow those MVNO prepaid carriers to remove Sprint branding and bloatware from select Android devices. The new program is called the Custom Branded Device Program, and it should not only make it faster for MVNOs to offer new handsets, but of course it may open up the option for branding and bloat from those prepaid carriers...

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posted on 20 Mar 2013, 20:27

1. kozza3 (Posts: 715; Member since: 17 Oct 2012)


posted on 20 Mar 2013, 20:46

2. BREvenson (Posts: 240; Member since: 17 May 2012)

I'd say it's cool. If this gets us closer to seeing phones like the Optimus G, Galaxy S III or EVO 4G LTE on Virgin/Boost/etc., I'm all for it. This could be a big win for Sprint's prepaid subsidies. I just got myself the S II on Virgin, and I'll be kicking myself if an even better phone shows up there in a couple months. :p

posted on 21 Mar 2013, 11:37

3. Jyakotu (Posts: 852; Member since: 12 Dec 2008)

Wow, never realized how many MVNOs Sprint has. Maybe that's why their network isn't the best it can be. Boost and Virgin is enough, IMO.

posted on 22 Mar 2013, 09:52

4. lsutigers (Posts: 821; Member since: 08 Mar 2009)

You would be surprised at how many MVNO's are out here. All of the big 4 carriers whore out their networks, Sprint just has some of the more well known MVNO's of which Virgin Mobile and Boost are the only ones actually owned by Sprint.

BTW, the Network Vision upgrades Sprint is doing take into account MVNO load on the network, that's why they are over-engineering the project to be robust and support the added traffic.

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