Sprint launches MMS Search

Sprint has partnered with Thrrum to bring MMS Search to its subscriber base.  The program is still in beta, but is available to anyone on the Sprint network with a camera phone.  Users simply need to send the picture message to m@thrrum.com, which will then send you a text with relevant information on the subject.  "Sprint subscribers can point their camera phone at a book, a productlabel or any printed material, take a picture and send a picturemessage to get relevant information right on their phone. With Thrrum,any text that you see around you becomes a hyperlink that can be“clicked” upon with your camera phone.” said CEO K. Gopalakrishnan.  There is no additional cost for the service, though users must have Picture Mail on their account to send and receive pictures.

source: Thrrum via PhoneScoop