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Sony's first "Made of Imagination" Xperia line TV ad appears, legions of small robots in tow

Posted: , by Daniel P.

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Sony's first
Sony outed the other day a video detailing how it approached its first Xperia line ad campaign after the split with Ericsson, now it has posted the resulting TV ad itself. 

The "making of" video clarified that Sony has turned to the people with most creative minds it could think of - kids - with the help of acclaimed director Wes Anderson.

The first "Made of Imagination" TV ad for getting the word out about the new Xperia line of phones is the result of the 8-year-old Jake Ryan's dreams of an army of little robots doing their little things to help a giant Xperia S do its own thing.

Have a look at the TV ad below, and marvel at director Wes Anderson and the Laika/house film studio ingenuity.


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posted on 22 Mar 2012, 09:33 4

1. buggerrer (Posts: 306; Member since: 21 Sep 2011)

bad thing, Im a reality person .. and Sony is way behind competition

posted on 23 Mar 2012, 08:23 1

6. Firedrops (Posts: 249; Member since: 06 Sep 2011)

Agreed. I really expected Sony to catch up in the SoC race with the new Xperia NXT line of phones, until MWC came around and lo and behold, quads are out and Sony's best are still pathetic "S3"s, with "S4"s 2 quarters away. The "S4"s are tough competition for the quads, but the "S3"s are just dirt, relatively and figuratively.

posted on 22 Mar 2012, 09:51 6

2. davidvvassallo (Posts: 39; Member since: 02 Jul 2011)

That made no f**king sense

posted on 22 Mar 2012, 10:51 3

4. jamrockjones (Posts: 345; Member since: 26 Oct 2011)

Hahaha, no kidding. Manufacturers need to go with what works and Apple has already showed what works, show off what the phone can do. Half the iOS users have no idea what Android devices are capable of.

posted on 22 Mar 2012, 10:48 2

3. RamyRamz69 (Posts: 390; Member since: 12 Dec 2011)

Love the creativity of Sony :)

posted on 23 Mar 2012, 06:23

5. ivanprskalo (Posts: 123; Member since: 09 Dec 2010)

me too -But I'm still wiht my oppinion that they should put all their juice (technology) into ONE or into all of their phones and just diferentiate them by screen size.
That would be a win!
Imagine that xperia S (4.5") have floating touch from sola, that color changing transparent strip from U and white magic display from P.... That would be Sony's start to the top... And not to neglect smaller phones in terms of technology on board and available memory.
Why not to make xperia P (4") with 32GB storage and floating touch and color changing strip?
Why xperia sola have to be available with only 8GB? Why not to make 16GB model at lest with all goodies inside and call it sola XXL?
And lets not forget about little guy, lets put together xperia U XT or XL with 16GB, floating touch, white magic or at least one more selling point?
That would be TRUE NXT line, real change in manufacturer philosophy - almost future prof phones (is what people want btw...)
Phones need to be diferent just in terms of display SIZE and RESOLUTION!
Am I right?

posted on 23 Mar 2012, 09:15

7. InspectorGadget80 (unregistered)

I really like their animated commercial very cool SONY

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