Sony to focus on high-end devices in favor of low- and mid-range ones in order to increase profitability

The latest and greatest handsets that came out straight from Sony, the Xperia Z3 and the Xperia Z3 Compact, surely excel and run circles around the competition in certain categories (read: battery life), and it looks like the company will put even greater focus on its upcoming flagships in the future. According to Taiwanese sources, Sony will be emphasizing on its higher-end smartphones in order to find a cure for its unsatisfactory market performance...
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49 Comments

20. XPERIA-KNIGHT unregistered

I feel it is a good time to make changes....smart move Sony keep it up

21. athos07m

Posts: 137; Member since: Apr 22, 2012

Should have done this a long time ago. - keep only Z4+Z4C for high end, M4 for mid-end, C4 for low-end - all-in 64bit support (SD 810, 610, 410 respectively) - Android L with much less customization from AOSP and promise of 2 years of upgrade - keep only 3 tiers but update them quickly Basically do a Motorola but with 3 tiers and more beautiful water-proof (or even shock-proof) design, and much more promotion, availability at all 4 big carrier in US, all of EU, and China+India within 1-2 months after announcement. Not even the half-year hardver-upgrade would be needed, only the latest Android and bug-fixing updates would do.

25. XPERIA-KNIGHT unregistered

That only makes sense exactly how they could do it.

26. Af1rPA

Posts: 712; Member since: Jun 12, 2014

This makes me happy to hear. Forget the low to mid rangers. Motorola has that covered with the E and G. Hopefully Sony continues to make better decisions in the next 12 months. I say they should also drop the Sony UI and go with a vanilla android skin. Drop the bloatware and have faster updates. They already have the hardware. The market will be theirs for the taking!

31. surethom

Posts: 1616; Member since: Mar 04, 2009

Sony phones are slightly over priced & lacking any design, every sony phone released the last 3 years look almost the same. http://www.gsmarena.com/sony-phones-7.php

36. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Compared to Samsung, HTC, and LG, they aren't overpriced at all. We can all blame Apple for overpricing flagships no matter how nice they look. I for one am happy Chinese oems ads pushing their phones into the international marker soon. Then all brands will have to match in price (or at least be reasonable) or go home. Design? All the current major brands haven't changed much in their design language for years either. Don't understand what you mean there.

41. vipervoid123

Posts: 163; Member since: Aug 27, 2013

I got to tell u, The new Xperia Z3c is a lot cheaper than your Galaxy Alpha dude ~

32. redmd

Posts: 1910; Member since: Oct 26, 2011

They should lower the prices of their mid range and low range phones. Like cut the prices by a quarter. Or else it will just collect dust in stores.

34. ryq24

Posts: 874; Member since: Oct 17, 2011

Time to change the Omni balance design.

37. alvinching

Posts: 31; Member since: Sep 18, 2014

Hey guy I quite like the way people think of sony they really should go for high end smartphone.it their way to go in to mobile market.change their high end time line like April go z4 z4c and September release z ultra with a pen.

38. alvinching

Posts: 31; Member since: Sep 18, 2014

Hopefully sony can update all software last at least 2 year of update on their flagship devices.

39. alvinching

Posts: 31; Member since: Sep 18, 2014

Sony with any size of your phone put a led light on it.like your z ultra actually I going to buy that phone I like the size and design but it don't have light on it back.i need the light so much when go to movie can't find the place can use it.

42. sonisoe

Posts: 440; Member since: May 06, 2009

the very basic in life and in business is focus, we've heard it a million times... in the mobile phone industry, htc said to commit to doing so but only to veer from its commitment.. i thought sony had said the same thing a few yrs ago but again like htc...

43. isprobi

Posts: 797; Member since: May 30, 2011

Maybe this will mean a Z Ultra 2 after all?

46. Genersis

Posts: 219; Member since: May 29, 2013

That "clearest evidence" you mention for Sony's change of direction has always been Sony's method with mid-range phones. They've never consistently supported them with software, and any support they did get were usually buggy. That they gave up on the SP when it was their only recent competitively priced mid-ranged phone tells me perhaps this is a good move for them; as they seem to have no idea what they are doing.

48. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Ditch the sh**ty 6 month cycle, call it a day! Short cycles and new flagship releases every now and then, is certainly degrading Sony's and the flagship's value.

49. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I think they should just focus on great hardware, leave the UI stock android, and maybe develop a couple apps like the remote play for PS4 as an exclusive for their phone to attract the Playstation fans out there (which there are a lot of). Also maybe make a smartphone that can play Vita games and has a slide out pad for controls, and call it the Xperia Vita, and allow it to be opened up to app and game developers so they can use the pad controls as well for the regular Android games.

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