Sony's mobile business could be closing in Africa, Turkey, and the Middle East

Sony's mobile business could be closing in Africa, Turkey, and the Middle East
In a bid to reassure consumers and investors of the brand’s long-term sustainability in the smartphone segment, Sony recently stated that it expects its mobile business to become sustainable by 2020 thanks to a future focus on 5G technology, and certain cost-cutting measures. However, if the latest tweet from Evan Blass is correct, these tactics may result in a significant downsizing of the business.

Specifically, it’s claimed that Sony now plans to shut down its smartphone business in a pretty big number of countries including all markets in Africa. In addition, the company looks set to pull out of the Middle East region as well as Turkey, with all of this taking place before the end of October. Presently, Sony is yet to make any official statements in regards to the shutdowns, but the reasoning behind the decision is likely a lack of profitability. After all, Sony has previously announced its new goal of creating a lean and agile mobile division over the next few years, concentrating solely on profit instead of the total revenue or the number of units sold.

We reach out to Sony for comment and it appears things are not quite set in stone yet, but the company is indeed investigating this possibility: “As part of our ongoing measures to drive profitable growth, we are carefully monitoring the market situation and reviewing our business feasibility in Middle East, Africa and Turkey.”

Moving forward, it appears the Japanese brand will be refocusing its efforts on the markets where it can guarantee itself a profit such as Europe and certain Asian countries. Additionally, the US still appears to be of interest to the company. After all, it recently revealed that its flagship Xperia XZ2 Premium would begin shipping in the country July 30, with the device retailing for a whopping $999, which pits it directly against Apple’s iPhone X.

source: Evan Blass

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14 Comments

1. nh1402

Posts: 138; Member since: Oct 30, 2013

I would rather this happen than to lose them entirely.

11. Cat97

Posts: 1892; Member since: Mar 02, 2017

When you make a 236g flagship phone, this is bound to happen. Complete shutdown is probably near.

2. kabiluddin

Posts: 276; Member since: Feb 28, 2015

Sony mobile needs to shut down completely. Incompetent all around, from executives to designers all of them are mediocre people. This is coming from a long time Sony mobile fan.

3. cmdacos

Posts: 4200; Member since: Nov 01, 2016

I thought they had shut down. It's time

4. mahima

Posts: 729; Member since: Nov 20, 2014

they didn't released their latest smartphone in India no wonder they are downsizing they should have just reduced last year model bezels to half and they could have a beautiful design but they have to make it fatter and remove headphone jack...stupid decision in my stupid opinion...lol

5. ch3mn3y

Posts: 77; Member since: Sep 17, 2017

Don't believe it. Sony update better selling markets faster than others. MENA, Saudi Arabia nad Turkey are one of the firsts with new updates. So why they would kill this markets? They could stop selling at USA, there sales are almost nonexistent.

10. Ciro1900

Posts: 591; Member since: Dec 17, 2017

They should stop selling in the US there the market is less demanding with any junk from Samsung and Apple is satisfied

6. legiloca

Posts: 1676; Member since: Nov 11, 2014

Their mediocre marketing strategy is their downfall. All I see in billboards left and right, ads on TV and newspapers are all about Samsung and Apple, hell even Oppo is stepping up their marketing strategy in the past 3 years or so. Another thing is Sony half-assing on the overall delivery side, gives us slow-mo with poor resolution and tricky timing, gives us 4K but not all apps are supported and can't even give us 2K at least? has glass back since the very 1st Z but ain't got no wireless charging, removes the headphone jack all just because "the other boys are doing it too", gives us front firing speaker but all but Z2 have poor volumes, gives us fast charging but gives us a slow charger out of the box (the hell they care if u bought an "Z5 Premium"). Samsung ngl they deliver EVERYTHING, even if some of them you don't really need but they give everything to get your money's worth. Apple doesn't give a flying F about how many hoohaa u get out of the box but Sony is mixing both.

7. CreeDiddy

Posts: 2187; Member since: Nov 04, 2011

I never want to see this happen, but in 5 years Android will look quite different than what we have now. Lots of Android company closures due to squeezed margins, flat growth revenue and profits. This is a reason of fierce competition and product choice, which creates lack of growth over the Android eco system. This is bound to happen.

8. warrenellis93

Posts: 544; Member since: Jul 21, 2011

good its not safe over there

9. Ciro1900

Posts: 591; Member since: Dec 17, 2017

better leave Africa, There it is better to sell obsolete Samsung technology And Chinese brands

12. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Try to think as a company or like an adult sometimes. They are closing their division and it’s not a good thing for a company. If ever I would have been SONY fanboy it would have been a sad news for me.....

14. Trex95

Posts: 2381; Member since: Mar 03, 2013

Don’t forget Htc doing well in Africa including iPhone for rich people there.

13. Trex95

Posts: 2381; Member since: Mar 03, 2013

Cutting cost.

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