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Sony Ericsson Xperia arc used to blossom flowers, Sony creates "WhiteMagic" display with twice the brightness

0. phoneArena posted on 11 Aug 2011, 07:09

By adding a white pixel, Sony has created a 3" WhiteMagic display that has a 1000 nits brightness mode, or twice the iPhone 4, for instance. A Sony Ericsson Xperia arc was used to blossom flowers in a greenhouse as screen brightness demo as well...

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posted on 11 Aug 2011, 07:50 3

1. ivanprskalo (Posts: 123; Member since: 09 Dec 2010)

I certainly hope this screen will enter mass production in next year SE models, in various sizes...
This will launch SE back where it belongs!

posted on 11 Aug 2011, 07:59

2. iankellogg (Posts: 155; Member since: 15 Jun 2011)

Isn't this just another form of Pentile matrices? From what I remember about this before is that the color gets fairly washed out but can be very good in high contrast color settings.

posted on 11 Aug 2011, 09:00

3. ryq (unregistered)

arc is a great looking phone. the price is going down now a little bit after just a few months after release just like lg optimus 2x coz i think sales is not doing well. i believe it is the price which is the major factor for its poor sales. and also the lack of secondary camera for video calling.

posted on 11 Aug 2011, 09:06

4. androbuoy (unregistered)

sony has to bump up the pixels from vga to qHD in order to make it commercially feasible.

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