The demand for more customizable smartphones is growing significantly, study says

A new study claims the demand for personalized smartphones is growing significantly and could eventually lead to significant changes in the manufacturing process that eliminate the need for high-volume manufacturing. Instead, companies may focus on lower quantities that would allow devices to be modified according to individual needs...
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13 Comments

1. notfair

Posts: 660; Member since: Jan 30, 2017

never gonna happen the shareholders demand feeding. increased prices in smartphones we will see over the next years.

2. Whitedot

Posts: 623; Member since: Sep 26, 2017

`"In an industry where smartphone manufacturers are finding it increasingly difficult to differentiate their products from the competition’s," Guess what? Because they stopped innovating design. Every device these days is virtually made by the same rule. Same slab, same glass, same notch. Remember when HTC M7 came out? Oh boy that was a looker phone. Everyone was drooling. Honestly the only device I can look at and say that looks nice these days is 1+6 silk white. They limited edition phones are real nice. No, I am not a fan, currently own Sony device but!

12. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Ah M7, best looking phone ever along with Lumia 925 and iPhone 5S I want to buy both just to stare at them from time to tim

14. Whitedot

Posts: 623; Member since: Sep 26, 2017

Lumia 925 what a thoughtful and pleasing design though!

3. darkkjedii

Posts: 30496; Member since: Feb 05, 2011

I still think customizable software is the thing. Physical mods are cool, but not the thing yet.

4. avalon2105

Posts: 352; Member since: Jul 12, 2014

I think most people would be satisfied with more color options. Industry really need to move on form black, gray, white, puke pink/gold colors. Early days of Lumia were amazing when most models arrived in 5 or 6 colors, including colors like orange, yellow, green, red (that we almost never see on mainstream phones).

6. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Companies having troubles? Poor them.. This is just an excuse for the lack of originality and ideas. Someone brings something silly like 18:9 or notch, they all follow like there will be no tomorrow. All those chinese brands should stop being obsessed with Apple. They still think they will steal their costumers by offering same design. Even the camera design is exactly the same, that is ridiculous. Companies should focus on : lower SAR values , better signal, batteries that last more cycles, electronic stabilization for 4K@60 fps, true wireless charging

7. cmdacos

Posts: 3651; Member since: Nov 01, 2016

'In an industry where smartphone manufacturers are finding it increasingly difficult to differentiate their products from the competition’s' ...uhh no, I don't see many other than Apple, Samsung and a couple others trying to differentiate themselves. I see a bunch of garbage OEMs trying to mimmick Apple's design decisions (good or bad) to capitalize on Apple's marketing.

9. Rager722

Posts: 580; Member since: Jan 30, 2013

Only Samsung, Apple, Sony, Motorola & HTC make their own looking designs

8. two_soggy_waffles

Posts: 58; Member since: Aug 10, 2017

Totez ma goatz

10. emjoigently

Posts: 129; Member since: Aug 22, 2017

So, shops full of iPhone and Samsung phone cases, essentially. What else do you mean by customisation beyond colour and trim? People aren't opting for unusual phones. Most folk just go for iPhone or Samsung. The comfortable and popular and obvious. (The people who visit here aren't "most folk")

11. worldpeace

Posts: 3034; Member since: Apr 15, 2016

This article is sponsored by D-brand.... (Read it in Linus or MKBHD voice) /s

13. LouisMariano5

Posts: 57; Member since: Sep 22, 2014

this is a BS article that goes absolutely no where !