Sharp's president confirms that Apple will switch to OLED panels for future iPhone models

Next year, the Apple iPhone turns 10 and we expect Apple to note the occasion by making some major changes to the design of the phone. One major change that takes the screen on the iPhone from LCD to OLED, has already been rumored. Last week, the Nikkei Asian Review said that there will be three versions of the iPhone 8 including one with a 5-inch screen. The other two units will carry the usual 4.7-inch and 5.5-inch displays...
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41 Comments

1. janis

Posts: 397; Member since: Mar 10, 2014

its going to be like- best displays ever made and what a invention..

4. Scott93274

Posts: 6033; Member since: Aug 06, 2013

This is the first time for the industry, I'm so excited! Way to lead the way Apple!... alright, all joking aside. "if Apple doesn't walk down this path and transform itself, there will be no innovation"... this quote is somewhat troublesome for the iPhone. It's saying if Apple doesn't do the OLED displays, there will be no innovation... Ignoring the fact that OLDEs have been around for years and years on competing devices and in no way, shape, or form innovative, it sounds like the next iPhone is banking on the new display to be it's key selling point as very little else will set it apart from previous devices. Feel free to argue with me, it's open for debate, but it simply sounds like that's what the guy is saying in his quote. If Apple really wants to shock people, they'll fatten up their phones a bit so they're no so thin, and have a dramatic increase in battery capacity. The iPhones are already very comparable to the competition in regards to battery life despite a significantly smaller battery capacity, if they were to increase the capacity, their battery life would have a massive advantage over many Android devices... That in addition to OLEDs would make for a decent upgrade over the previous year's phones.

10. wando77

Posts: 1168; Member since: Aug 23, 2012

But in order to compete with Android phones they will need to up the screen resolution. One of the main reasons that Apple phones can compete with Android using smaller batteries is because they have lower resolution screens and a MUCH simpler os. As the os becomes more complex and if they finally ditch the outdated 720p screens you will see that change

14. Scott93274

Posts: 6033; Member since: Aug 06, 2013

iPhones don't use 720 screen resolution, they actually use 750 and 1080. And I don't see them changing the resolution of their displays any time soon, to be honest. There's no real user benefit to increasing the resolutions, sure the image might be ever so slightly sharper, but it comes at the cost of negative impacts on battery life and general performance of the device. If I'm wrong and they boost the resolution of their phone then so be it, I'm wrong, it just seems to go against their past decisions like when they actually reduced the size of the iPhone battery from the previous year with the iPhone 6S... they won't improve the hardware if they can keep performance in check... it's how they save money.

37. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Your claim has been proven false. The S7 1440p display, uses less power than the 1080p display in the iPhone 6S Plus, and the iPhone 7 Plus display is only slightly better than the last iPhone. The iPhone just has terrible battery life even with the 750p display.

46. Scott93274

Posts: 6033; Member since: Aug 06, 2013

As usual, you've proven nothing. The iPhone has a tiny 1960 mAh battery in it, this is by a significant margin, much smaller than any other flagship device. By comparison, the Galaxy S7, which you referenced, has 3000 mAh. The Galaxy S7 outlasts the iPhone only because is has a 50% larger battery. And while OLEDs consume less power than LCD displays, the boost in resolution does have a negative impact on battery life and performance vs the same display tech with lower resolutions. My point is, if Apple had a phone with a battery comparable to the competition, they would have phenomenal battery life. http://www.phonearena.com/phones/compare/Samsung-Galaxy-S7,Apple-iPhone-7/phones/9817,9815

23. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

"If Apple really wants to shock people, they'll fatten up their phones a bit so they're no so thin, and have a dramatic increase in battery capacity." Samsung was able to fit a bigger battery in smaller frame of S7 edge compared to iphone plus variant. Do they really need to fatten up phone? I too think that oled display will be good upgarde and will improve battery life. If apple could go for micro led before everyone, that will be best thing they can do (still not innovation by apple but great leap in mobile display).

25. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Hey, if they could fit a larger capacity battery in a phone the same size then I say go for it, but my point being that the iPhones have smaller batteries because they can perform the same with less... If they were to upgrade their battery capacity significantly, then the dramatic increase in battery life would be a bigger selling point to consumers than say a different screen tech. If this is all done without increasing the size of the phone then cool beans. They struck gold with the iPhone 6 and it's larger displays... but they've been unsuccessful in stirring up consumer interest with any new features from the iPhone 6S or 7. They might have even hurt their sales with the removal of the 3.5mm headphone jack. I simply do not see screen tech as a selling point to get people excited about the phone like the larger display did for the iPhone 6. They have to have something more enticing.

43. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

My point was iphones can do better design wise may be they just don't want to because they didn't feel the d. They are always focused on thickness. In new macbooks they reduced batery size and ports for thickness. I don't know what is there strategy. You need dongle to use iphone with macbook, if you buy a Lightning headphones you can not use them with macbook. They use some best parts like ssd and skip on few things (using ddr3 ram in new macbooks). Being a corporation they should think about profits but seems like that's only focua now days. I guess, many wanted iphone but they were holding off because of smaller screen and going for other bigger phones.

7. mahima

Posts: 729; Member since: Nov 20, 2014

Now every phone review from p.a cons: 1. LCD 2.....

8. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Regardless of if it has an OLED or LCD display, if the image quality is good then who the crap cares? Everyone blew a gasket last year when the Moto X Pure moved away from OLED and the display still looked amazing, and super bright, easy to see outdoors.

2. darkkjedii

Posts: 31037; Member since: Feb 05, 2011

We'll see how it goes. I'm more interested in seeing how Samsung responds to the Note 7, and how it gets back on track. Apple is doing just fine with the iPhone, and any improvement is welcomed. Samsung has a taller mountain to climb in 2017. I plan to buy both, but we'll see.

24. Khyron

Posts: 397; Member since: Sep 28, 2015

what about Samsung to comes next year with a Upgraded 4k display with high screen refresh rate and reducing input lag that will boost TouchWiz a lot ala pixel phone

29. darkkjedii

Posts: 31037; Member since: Feb 05, 2011

What about it?

30. tedkord

Posts: 17356; Member since: Jun 17, 2009

Yeah, was that a question or a statement?

33. darkkjedii

Posts: 31037; Member since: Feb 05, 2011

Exactly what I wondered.

44. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

High refresh rate will reduce input lags by fraction of second.

40. Klinton

Posts: 1409; Member since: Oct 24, 2016

I have confirmed 5 years before Sharp's president, that Apple will switch to OLED panels for future iPhone models. Cause 'future' doesn't mean 'next'. Right? No one listened Other my statement was that Apple will apply the tech, only when become old and enough cheap. But the leading tech companies will be then on new level tech already.

3. shahinctg123

Posts: 39; Member since: Nov 23, 2014

the new innovation .....iOLED from Apple.... best technology ever...... isheep will say OLED first invented by Apple !!!! ;)

5. mahima

Posts: 729; Member since: Nov 20, 2014

This Year Apple lost 3.5mm jack Samsung lost Note 7 Xiaomi lost top bezel... Apple need something...

6. fyahking

Posts: 1146; Member since: Jan 28, 2015

No way!!! The sheep does not like Oled display. LCD is the best and forget the rest they say.

9. Scott93274

Posts: 6033; Member since: Aug 06, 2013

... umm... ok, if you say so.

11. ShaikhJGI

Posts: 359; Member since: Jan 10, 2014

Sometimes I really feel as if Apple is as Awesome as anything could get at reducing cost of Manufacturing.. I mean it is switching from LCD to OLED when the technology has improved and also many companies are in a position in mass producing OLED panels not just LG or Samsung. Cost saving and jumping to the Trend both at the same time and also having one among best displays in the world is really Plain Greed & best Financial planning Lolz..:D

13. Se7eNMONK3YS

Posts: 10; Member since: Aug 06, 2012

The huawei P9 screen is LCD and in my opinion better than the P9 plus. The iPhone screen is great as is Samsung's, I prefer LCD at 1080 and below and Amoled when higher.

15. Babadook

Posts: 230; Member since: May 24, 2016

Is OLED the same as AMOLED (which a ton of Android users use? Like Pixel/XL)

19. jeroome86

Posts: 2314; Member since: Apr 12, 2012

We need a tech xp. Stick around. I'm sure one will show up.

22. Trex95

Posts: 2381; Member since: Mar 03, 2013

Nope.

28. Awalker

Posts: 1977; Member since: Aug 15, 2013

This is from mobileburn.com: "AMOLED, which stands for Active Matrix OLED, is a hybrid display technology that pairs the active matrix backplane from a traditional TFT display with an OLED display. As a result of their active matrix natures, AMOLED displays have faster pixel switching response times than do traditional OLED displays, which are prone to ghosting when displaying fast moving animations."

50. Trex95

Posts: 2381; Member since: Mar 03, 2013

Agree with you about ghosting on OLED I noticed when used to own LG g flex 1. But with g flex 2 not that noticeable!

31. tedkord

Posts: 17356; Member since: Jun 17, 2009

They're a subcategory of OLED.

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