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Scroogled ad campaign works; 53% of viewers have new feelings toward Bing

0. phoneArena posted on 16 Oct 2013, 10:24

Since last November, Microsoft's Scroogled ad campaign against Google has highlighted some actions that are not exactly consumer friendly, according to the guys in Redmond; we're talking things like mixing paid ads with search results, leaving ads in Gmail accounts, and other actions not considered customer friendly. The original idea behind the campaign was to get people to switch to Bing for their everyday search needs...

This is a discussion for a news. To read the whole news, click here

posted on 16 Oct 2013, 10:30 16

1. VLaRueC (Posts: 182; Member since: 18 Dec 2012)


posted on 16 Oct 2013, 10:54 7

5. akki20892 (Posts: 3902; Member since: 04 Feb 2013)


posted on 16 Oct 2013, 11:02 25

7. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


posted on 16 Oct 2013, 11:19 1

12. joonyboy (Posts: 43; Member since: 11 Nov 2010)


posted on 16 Oct 2013, 11:29 14

13. SuperAndroidEvo (Posts: 4888; Member since: 15 Apr 2011)

Yeah Google also because I root & I install ad blockers. I never EVER have issues with ads. lol


posted on 16 Oct 2013, 12:23 9

20. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

AdAway is a must for a rooted device.


posted on 16 Oct 2013, 12:42 2

24. Shatter (Posts: 2036; Member since: 29 May 2013)

Yup, I have adaway on all my android devices.

posted on 16 Oct 2013, 11:32 20

14. Reality_Check (Posts: 277; Member since: 15 Aug 2013)

Sorry, but in my opinion the "scroogled" campaign reeks of desperation and frankly it turns me off of MS' products :S

posted on 16 Oct 2013, 13:27 4

31. joey_sfb (Posts: 6624; Member since: 29 Mar 2012)

I don't trust Microsoft, please read the link and see whether your games are affected by their decision to shut down Games for Windows Live.


posted on 16 Oct 2013, 11:49 11

18. Kurai (unregistered)

google it > bing it

posted on 16 Oct 2013, 10:34 12

2. bucky (Posts: 3138; Member since: 30 Sep 2009)

Bing is not bad at all.

I use chrome and google mostly but I'm growing tired of giving soo much information to google on all fronts.

posted on 16 Oct 2013, 11:09 10

9. _Bone_ (Posts: 2155; Member since: 29 Oct 2012)

If it comforts you, every interested party knows everything about you whether you use Google or not. Welcome to 21th century. If I had a time machine, I'd go back to 1998, Banana Phone!!!!

posted on 16 Oct 2013, 11:47 4

16. ady_lad (Posts: 82; Member since: 17 Jul 2013)

Yeah, i think Bing is nearly as good as Google. I hate being targeted with advertising, it's obvious they use your searches and your information to target you with advertising. I think that is really anoying and gone too far. But Google are earning loads of money on it.

posted on 16 Oct 2013, 13:07 1

27. bucky (Posts: 3138; Member since: 30 Sep 2009)

The Adblock and no tracking apps make me stay with chrome.

posted on 16 Oct 2013, 14:31 1

33. ady_lad (Posts: 82; Member since: 17 Jul 2013)

I use Firefox with Adblock, but even if you don't see the Advertising it doesn't mean your data is not being used for that purpose.

posted on 17 Oct 2013, 20:00 1

41. 8logic (Posts: 152; Member since: 05 Mar 2012)

and what is wrong with advertising to you stuff you might want? its better than random junk, thats for sure. plus look at the bright side of advertising, by simply telling them what you like, you get all the free google services, tha MS would really much like to charge you. And think about the 3rd world, because of advertisement, the poor is also granted with free goodle services. without the ad, you want want to pay of them and the poor can't afford them; so, you are really helping the poor.

posted on 16 Oct 2013, 13:08 2

28. rd_nest (Posts: 1656; Member since: 06 Jun 2010)

Well, at my place, even ghost towns have more information than Bing. They don't have any information on local places and business. it's better you go without bing in many places (specially with 3rd world countries). Google has much better coverage.

posted on 16 Oct 2013, 10:35

3. Knightmare64 (Posts: 29; Member since: 11 Sep 2013)

Only reason some people use it is to get the FREE items they offer if you search, gift card, points etc

posted on 16 Oct 2013, 12:25 5

22. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

Lol yeah I only used Bing to earn Amazon gift cards and Microsoft Points for XBL.

Never leaving Google though.

posted on 16 Oct 2013, 10:36 5

4. snowgator (Posts: 3604; Member since: 19 Jan 2011)

Sure negative ads end up in the long run hurting the perceptions of politicians, but we end up reelecting them to the tune of 75% of the time anyways.

I am a Bing user, but I hate the mean spirited Scroogled campaign. I am fine with promoting the advantages of your services, but do it with humor. It leaves a better lasting impression, in my humble unimportant opinion.

posted on 16 Oct 2013, 10:56 1

6. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

I personally think doing ads about a policy that's similar to yours could hurt latter down the road

posted on 16 Oct 2013, 11:02

8. FadyNabil (Posts: 39; Member since: 10 May 2013)

"negative political ads end up hurting the approval ratings of both sides in the long run. For now though, Microsoft has created a new verb and has helped Bing gain notoriety at Google's expense."

Microsoft doesn't care about bing, bing is just a way to eat google income from search engine, so that google stop android to minimize spending.
this is a good plan actually.

posted on 16 Oct 2013, 11:13 1

10. Googler (Posts: 813; Member since: 10 Jun 2013)

The "Bing it on" ads were good but the Scroogled ones show more desperation than anything. When I look at Scroogled, W8, and Office 365, I'm more and more turning away from MS these days. For almost three decades I've been a MS user and fan but just can't agree with what Balmer is doing with the company and the directions they are taking.

posted on 16 Oct 2013, 11:16 6

11. wicpromd (Posts: 266; Member since: 20 Aug 2013)

MS ,no matter how hard you try
Bing sucks more than Steve Ballmer :D
Google rocks

posted on 16 Oct 2013, 11:36 6

15. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

Scroogled is right up there with Droidrage in its levels of asinine misinformation and bile. It's sad to see people getting fooled by Microsoft. But whatevs. Once they realize Microsoft is full of crap they'll drop them.

posted on 16 Oct 2013, 11:49 4

17. ady_lad (Posts: 82; Member since: 17 Jul 2013)

Well, one thing i know...Bing and Google are very similar...in many cases, doing a search on both engines will give you similar results, maybe aranged in a different order. I use them both, i prefer Google when searching for articles for Uni, but on searching for porn Bing is miles better :)).

posted on 16 Oct 2013, 17:02

36. adk199 (Posts: 23; Member since: 04 Oct 2012)

I tried bing a few times and i really didn't like it. Results for my searches were pretty useless. On a scale from 1-100 with 100 best i'd give bing 5 and google 85. A few months back i was looking for a (not yet available) song and i'd give bing 100 and google 5. Illegal music download was mostly blocked by google but bing was a free shop in my little research that day. I can imagine it's the same with illegal porn etc even if i haven't bothered test :-)

posted on 16 Oct 2013, 12:14 1

19. T00muchF00D (Posts: 98; Member since: 27 Nov 2011)

Bing all day

posted on 16 Oct 2013, 12:25

21. kabukijoe (Posts: 102; Member since: 06 Mar 2010)

AskJeeves needs to make a comeback haha

posted on 16 Oct 2013, 15:34

35. SugarShockFrantic (Posts: 73; Member since: 05 Jul 2012)

that thing only worked some of the time

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