Samsung took over Motorola’s first place in the US
Bad news for the good old Motorola. In the last few years the company has been falling behind on the global market, but at least it was keeping its leading position in the US. However, Samsung, with its attractive models and aggressive marketing campaign, is winning more and more customers. According to a survey made by Strategy Analytics, currently the Koreans hold 22.4% of the phone market in the US, which is the biggest one in the world. Motorola recorded a huge drop, from 32.7% in 2004 to 21.1% market share at the moment.
Keeping in mind that the other South Korean manufacturer, LG, is also moving at a fast pace and already has 20.5% share, we expect to see the mobile phone innovator soon drop to the third place.