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Samsung pays people to protest outside Australian Apple Store; goal is to mock iSheep culture

0. phoneArena posted on 26 Apr 2012, 18:03

Samsung used an Australian marketing firm to provide it with protesters to stand outside an Apple Store in Australia and chant "Wake Up"; the idea is to deride Apple iPhone and Apple iPad users for being sheep and following everyone else by buying the devices...

This is a discussion for a news. To read the whole news, click here

posted on 26 Apr 2012, 18:24 7

9. xoutrageousx (Posts: 70; Member since: 22 Dec 2011)

samsung is just desperate for attention, what good it does attacking other users? make them come over to them when they are just making fun of them?

good marketing...

posted on 26 Apr 2012, 18:26 3

13. Mark.J.Linskiy (unregistered)

Hasn't Apple been doing that a whole lot in the court rooms ("attacking" wise)?

posted on 26 Apr 2012, 18:27 1

14. EclipseGSX (Posts: 1743; Member since: 18 Oct 2011)

you must not know much about politics

posted on 26 Apr 2012, 18:25 9

11. ithinkimjoe (Posts: 25; Member since: 19 Jan 2012)

so, samsung is busy spending money trying to call Apple users sheep; when, they're effectively trying to DO THE EXACT SAME THING with their products. they're just not nearly as successful.

posted on 26 Apr 2012, 18:28 6

15. EclipseGSX (Posts: 1743; Member since: 18 Oct 2011)

So you're saying Apple is successful in making their users sheep?

posted on 26 Apr 2012, 18:29 2

17. GeekMovement (unregistered)

Interesting to see how aggressive Samsung is becoming..

posted on 26 Apr 2012, 18:29 7

18. gallitoking (Posts: 4721; Member since: 17 May 2011)

employment must be down in Australia to pay people to act like sheeps and scream at "sheeps"

posted on 26 Apr 2012, 18:40 1

19. GellerDoesDallas (Posts: 50; Member since: 26 Mar 2012)


posted on 26 Apr 2012, 18:42 9

20. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

This shows Samsung is desperate and doesn't believe in their product.

posted on 26 Apr 2012, 18:55 3

25. Commentator (Posts: 3722; Member since: 16 Aug 2011)

I don't agree with this statement, as Samsung is raking in the cash from their Android sales. That being said, I don't see how this can help them at all. If I saw this in person I'd be annoyed at Samsung because they're obviously taking up a good deal of the sidewalk and I'd have to go around them and drown out their screams.

posted on 26 Apr 2012, 19:57

32. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)

I know people that don't even know what an Android is. Samsung is still a leader in the market, but this is to rake in even MORE sales. It's not a terrible idea, but it honestly isn't a great one either. They should've done it a different way instead of making fools of themselves.

posted on 26 Apr 2012, 19:08 7

26. matrix_neo (Posts: 334; Member since: 03 Nov 2011)

Nope! Samsung is desperate to wake up sheeps like you and should believe that apple products is not the only products that exist or being sold in the market. There are so many of it that way too far better than apple's own products. If they don't believe in their product why they still continue producing it and making it better every year. These sheeps need to be free and have choices, not always follow what they we're being told to do so.

posted on 26 Apr 2012, 20:07

34. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

HA! you crack me up

posted on 26 Apr 2012, 18:45 8

21. bucky (Posts: 3136; Member since: 30 Sep 2009)

I love my sgs2 but this somehow seems really desperate.

posted on 26 Apr 2012, 18:49 4

22. APPLE_ROYALLY (Posts: 25; Member since: 24 Apr 2012)

We say what is this®
We ask Samsung, what a joke®
We laugh at this®
We would assitate®
We say others are envious®
We like that®

posted on 26 Apr 2012, 19:28 7

29. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

Next up Samsung will pay people to stand in line for the GSIII launch since they can't get real customers to line up.

Anyone remember when Samsung set up tents outside of Apple stores and gave away their phones for free. Sad...

posted on 26 Apr 2012, 20:10 1

35. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

why? I mean they where the best android seller and the biggest smartphone seller. they had nice Galaxy S2 and Note sales, I don't see where you trying to get

posted on 26 Apr 2012, 20:11

36. networkdood (Posts: 6330; Member since: 31 Mar 2010)

A free Samsung GS2 or GS3 is a far better deal than anything that apple has to offer....

posted on 26 Apr 2012, 20:17 1

38. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

If that was the case they wouldn't have to give them away

posted on 26 Apr 2012, 19:32 4

30. pongkie (Posts: 655; Member since: 20 Aug 2011)

kinda cheap shot marketing ... don't like it at all they are attacking customers by shaming them in public.

posted on 27 Apr 2012, 02:29

67. frydaexiii (Posts: 1475; Member since: 01 Dec 2011)

lol, only real sheep will feel insulted and angry at this. Regular people who just hopped on the bandwagon will just feel embarrassed and actually give other phones consideration and realize other phones are way better.

posted on 26 Apr 2012, 19:55 2

31. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)

At least Samsung isn't suing Apple.

posted on 26 Apr 2012, 20:03 3

33. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

I cant facepalm hard enough....

what a waist of money

posted on 26 Apr 2012, 20:12 1

37. networkdood (Posts: 6330; Member since: 31 Mar 2010)

Well, those Australian customers who purchase the iPhone will feel embarrassed when they see someone with a GS2 or GS3....

posted on 26 Apr 2012, 20:31 3

39. williamchoo (Posts: 1; Member since: 26 Apr 2012)

OMG! I am no Apple fan or user but this is CHEAP!!! And Samsung dare to call others' marketing unethical? This is another joke!

posted on 26 Apr 2012, 21:51 1

47. tiara6918 (Posts: 2111; Member since: 26 Apr 2012)

Yeah...they just said to nokia that the blown away by lumia was clearly unethical. But look at what they're doing now

posted on 26 Apr 2012, 20:45 4

40. markOZ (Posts: 1; Member since: 26 Apr 2012)

You guys really need to do a little bit more journalistic research (and some maths along the way). The countdown timer does not even end in correlation with the Samsung event at May 3rd at London (May 4th, 4.00am AET Australian Eastern) – it ends approximately 3 freaking days after on May 6 around 3.00pm GMT+10. So that precludes this racket has anything to do with the new phone or Samsung.

It does however involve the many issues raised by some independent groups in my country (WAKE UP AUSTRALIA is one of them), which seem to be what the real protest is about – raising economic uncertainty, unecessary (mideast) wars, ugly consumerism, global resource dis-appropriation and political mismanagement of funds, monopolistic banks etc etc… you know, the "real" world issues.

Apple was probably first of many singled out due to it being a very visible icon and is a contentiously ‘guilty’ contributor to part of these issues. Cue the same protest news generated by Greenpeace on Apple's 'un-green' energy use - yes, you'd better believe there ARE other interest groups out to get Apple and the likes.

In the video, the blogger even mentioned the group moved onto other locations downtown. Similar mob groups of the same campaign were also in Melbourne and other major aussie cities, although nowhere near an Apple store. They were against those corporate and financial big-wigs to send their message accross.

In saying so, I have absolutely no relation or interest in their 'cause'...just outlining how narrow-minded some people can choose to be when arriving to conclusions about what they see - Samsung vs Apple??? LOL, really... remove your blinkers next time - there are actually much bigger concerns in the world than this!

posted on 26 Apr 2012, 20:51 2

41. rome1987 (Posts: 8; Member since: 26 May 2011)

why not spend the money on Ads to show everyone why your product is better? How does it benifit you to call your compition customers names? I just think it would be better to show them what their missing out on with android and not just lable them as followers because some people like the iphone for more than just "it's made by apple".

posted on 26 Apr 2012, 21:11 1

44. rudlie (Posts: 205; Member since: 13 Mar 2012)

because they already give up. samsung already shows their product none better the apple's product, actually. samsung's ads can not works to gain sympathies and they try to attack the apple's user because they tired to change apple's user loyalty. samsung try to do this at the countries who has biggest apple users on a country.

posted on 26 Apr 2012, 20:54 2

42. CWBAlfredo (Posts: 28; Member since: 26 Apr 2012)

This is ludicrous. This is not helping samsung's brand image at all. They're just upset because their better spec gs2 isn't selling as well as apple's product. If they want to win over apple customers, they shouldn't be shouting at them and telling th they're stupid, they should be marketing their own product. Why not plaster a poster with a gs2 outside the window of the apple store rather than protesting?

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