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Samsung internal memo about jury verdict: we are the company prioritizing innovation over litigation

0. phoneArena posted on 27 Aug 2012, 01:52

After Friday’s devastating legal loss for Samsung where Apple practically took a landslide victory, with infringements ruled true regarding the “trade dress,” or the visual…

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posted on 27 Aug 2012, 02:04 29

1. Mark.J.Linskiy (unregistered)

Samsung is completely honest when saying they are in pursuit innovation. Many of their products have proven that, and I'm sure they will continue to do so. Hopefully all these patent wars don't harm the choice consumers have, and innovation doesn't stop or drastically slow down. I hope all company's have to worry less about litigation and more on innovation, and this patent system disaster to be put back to a working manner, that doesn't lead to manipulation.

posted on 27 Aug 2012, 05:23 5

18. cheetah2k (Posts: 1746; Member since: 16 Jan 2011)

What will be very interesting, is how this all affects Samsungs supply relationship with Apple. I am guessing Samsung will continue to innovate and Apple will continue to be 12 months behind in the hardware game.

No doubt Samsung will be 1000 times more aggressive in the US patent system to better protect themselves in the future.

posted on 27 Aug 2012, 07:33 2

20. SleepingOz (unregistered)

Not only hardware but software as well!

posted on 27 Aug 2012, 07:47 1

24. remixfa (Posts: 14605; Member since: 19 Dec 2008)

the one thing all this has done is force google, sammy, and others to take rediculous patents more seriously. Google has been mostly anti-patent for a lot of their ideals, and that has started to change in the last few years because of Apple's abuse of the broken system. They have to play the game to protect themselves.

posted on 27 Aug 2012, 02:04 21

2. Fuego84 (Posts: 352; Member since: 13 May 2012)

Go Samsung! Go choice!

posted on 27 Aug 2012, 18:22

38. The_Godfather (Posts: 196; Member since: 26 Apr 2012)

Go Sammy lets kick this rotten Apple..!!!

posted on 27 Aug 2012, 02:05 5

3. Arcane (Posts: 6; Member since: 27 Aug 2012)

I am all for innovation, Samsung, but it doesn't mean to say that you have to infringe what isn't yours. The copyright law is there for a reason. You can always be innovative without being a copycat. While I respect your "innovation over litigation" statement, I also believe that any company would wage war if their idea is copied. I am sure that you will do the same if it was Apple which copied you. By the way, I am a Samsung Galaxy S2 user so please do not think I am one of the Apple fanboys. Just my two cents.

posted on 27 Aug 2012, 03:55 7

16. whysoserious (Posts: 318; Member since: 20 Jul 2012)

Copycat is a very strong word, my friend.

posted on 27 Aug 2012, 05:05 4

17. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)

I think that Samsung didn't really take Samsung as a real competitor back in the day when TouchWiz looked slightly like iOS. Now that they're more innovative and the biggest player in the market, Apple's suing their ass off. They weren't concerned years ago when the device was ACTUALLY ON THE MARKET.
This proves to me that Apple really is trying to stifle innovation with litigation. Smh, Apple. I used to think you were better than that.

posted on 27 Aug 2012, 15:09

37. ph00ny (Posts: 1509; Member since: 26 May 2011)

Prior Art example says otherwise. It's just very unfortunate that this went through a jury trial

posted on 27 Aug 2012, 02:08 14

4. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

This will drag on for long and it is in best interest of Samsung also that it drags on till it reaches Supreme Court. Someone has to fight Apple and ensure stupid patents are invalidated.

posted on 27 Aug 2012, 03:00 2

10. OSFantasma (Posts: 119; Member since: 27 Sep 2011)

Yeah i totally Agree but at the same time i feel that people in the courts can be bias in favor of an american company i guess if it goes there we will see what happens but wow this motions are talk way to long..

posted on 27 Aug 2012, 02:15 2

5. bayhuy (Posts: 320; Member since: 23 Jun 2011)

Hey, Samsung, now continue to innovate...prepare another 132 pages of instructions hot to copy Sense...HTC doesn't have enough money to sue you...

posted on 27 Aug 2012, 02:45 6

8. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

Lean manufacturing thrives on looking at competitors product and then improving/innovating on it. All TV's look same but i havent heard one TV manufacturer suing someone else for rectangle with bezel. That's because no sane system would ever allow patent on that.

Apple also has internal memo on ... hey let's Copy 7inch TAB that samsung has... oh i forgot ... that's iNNOVATION ... because they would be adding 0.7 inches presumably ... WTF

posted on 27 Aug 2012, 03:02 1

11. OSFantasma (Posts: 119; Member since: 27 Sep 2011)

Hold your breath because if D, Patents are filed by apple there might be an end to that era but yeah your mostly right..

posted on 27 Aug 2012, 07:45 1

23. remixfa (Posts: 14605; Member since: 19 Dec 2008)

changing the world.. again, 0.7 inches at a time. lol.

posted on 27 Aug 2012, 02:15

6. groupsacc (Posts: 232; Member since: 28 Feb 2012)

Samsung, Apple, Motorola, Google, they all need to move on from this legal bs. I just hope the patent office to stop granting any ticky tack patents from now on.

posted on 27 Aug 2012, 02:23 4

7. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)

It is sad to hear that from them, i hope the best for Samsung

posted on 27 Aug 2012, 02:55 2

9. rudlie (Posts: 205; Member since: 13 Mar 2012)

Innovation is the creation of better or more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society. Innovation differs from invention in that innovation refers to the use of a better and, as a result, novel idea or method, whereas invention refers more directly to the creation of the idea or method itself. Innovation differs from improvement in that innovation refers to the notion of doing something different (Lat. innovare: "to change") rather than doing the same thing better (wiki)

Do you think samsung deserve to say that? While the verdict didn't say so....

posted on 27 Aug 2012, 03:08 7

12. tedkord (Posts: 14121; Member since: 17 Jun 2009)

Samsung deserves to say it a lot more than Apple. Samsung phones have been evolving, while the iPhone has been stagnant. Additions like Smart Stay, video in video, etc...

Yes, the original iPhone was innovative. But these days, not so much. Just more of the same over and over.

posted on 27 Aug 2012, 03:26 2

15. rudlie (Posts: 205; Member since: 13 Mar 2012)

I ever heard Apple with the Steve Jobs has change the world but I never heard from samsung one.

posted on 27 Aug 2012, 05:25 3

19. cheetah2k (Posts: 1746; Member since: 16 Jan 2011)

If you read the bio on Jobs, he was a complete and utter a$$hole to is family and his Apple co-workers.

He certainly did change the world, but in a bad way - and God caught up with his dirty tricks putting him to an early end...

posted on 27 Aug 2012, 07:43 2

21. remixfa (Posts: 14605; Member since: 19 Dec 2008)

you mean that "benevolent" man that refused to acknowledge his own kids existence until he got cancer?

posted on 27 Aug 2012, 10:10

29. ZEUS.the.thunder.god (unregistered)

totally agree with ya

posted on 27 Aug 2012, 07:44 2

22. remixfa (Posts: 14605; Member since: 19 Dec 2008)

that's because Apple has an extreme cult like following. Samsung is just a tech company to most people.

How exactly has Apple changed the world... for the better?

posted on 27 Aug 2012, 03:10 3

13. p0rkguy (Posts: 685; Member since: 23 Nov 2010)

As much as I wanted Samsung to win, Samsung wasn't going to win.
Having the most valuable company in the US lose on our own soil would really hurt our image.

posted on 27 Aug 2012, 03:15 5

14. OSFantasma (Posts: 119; Member since: 27 Sep 2011)

To think i was a hardcore apple fan when they first came out with the iPod & iTunes i couldn't find anything better for years. Then Google started playing with awesome toys and gadgets i was thrilled, specially since i was looking into open source tech and how much it has improved our lives taking into account the internet and Linux servers along with open projects that give software that was improved by many around the world, development was not funded by buying but by donating what ever you want or by buying support, a true and new model that is working while also shifting the way tech industries do business. man Google is my hero at this point but i hope that apple is turned around so that they really do bring innovative tech to the company since the sales of iPhones there really hasn't been much innovation all i see was incremental features that have already been there.. what i tears me up is that unpatent technology can be so easily patent by corporations like apple.. but i guess i can kinda see why because all they compare at the patent office is how close the filed patent is to existent patents. a revamp is needed for sure..

posted on 27 Aug 2012, 07:57

25. xtian1103 (Posts: 363; Member since: 11 Feb 2012)

$1 billion, seems just a small price for samsung to pay to be as profitable as apple. Something that RIM and Nokia should have thought of copying what apple does before samsung.

posted on 27 Aug 2012, 08:55

26. speckledapple (Posts: 892; Member since: 29 Sep 2011)

"History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation. "

I really like that line.

posted on 27 Aug 2012, 09:44

27. Altair (Posts: 367; Member since: 02 Feb 2012)

Samsung is a thief.

What Samsung actually did, was to get a shortcut to consumers hearts. They used the one who had those hearts in hand already. They shamelessly copied all that innovation and got a ticket in consumers hearts.

Samsung thinks that consumers are stupid and that they don't care. They were wrong, people cares about laws and real innovation.

Now just go away Samsung and burn. No more plastic rubbish from Samsung (look at all those problems with SGSIII breaking like toys).

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