Samsung G800 London Launch Event


Like the rest of the major manufacturers, Samsung is trying in its own way to get into the “music” oriented phone game. Even though pretty much almost all contemporary devices (except the ultra and low class ones) nowadays feature music player of some sort, the manufacturers are trying to lure customers with every possible tactic: - Sony Ericsson with the “Walkman” branding, Nokia with XpressMusic serial, and Samsung with the alliance with Band & Olufsen to introduce the Serenata (F310). It is the second phone from the partnership, with the first being the Serene.

The new model features completely new design, but is used in similar fashion, with the display being below the navigation wheel, which of course creates some confusion in the user at first. Don’t look a keypad or similar text entry input, as everything is done via the huge scroll wheel with a central selection button. Getting it for the first time in your hand you will notice that it is quite big and heavy and the design is like a pocketsize old school juke-box. Slide it down and a loudspeaker pops up from behind ready to play your tracks with Band & Olufsen quality. And just to be sure that all your favorite songs are in your hands the Serenata comes with 4GB build in memory.

The F210 is a music oriented phone with FM radio, Bluetooth stereo and all that comes in a small dimensions and interesting swiveling design. It has 1 GB internal memory and a slot for microSD cards for storing your tracks and other files. The phone is with a 262k color display and 2 megapixel camera with a reflector on the back of the upper part. Some of you may remember X830 which had similar design except for the keypad which was with buttons in two columns instead of the standard one used here (three).

Another music phone is the i450 with FM radio, Bluetooth stereo and the interesting thing here is the N95 like dual slide. Slide up for the numeric keys or slide down to reveal the loudspeaker and the touch sensitive control. This control surface is touch-sensitive and looks like raised waves and it can be used for managing the phone’s player. According to Samsung, thanks to the build in Bang & Olufsen amplifier, you will be able to enjoy high quality sound with minimum distortions at higher volume, but we would prefer to test it on final unit before commenting. The 3G UMTS/HSDPA smartphone runs on Symbian v9.2 OS and features 1GB internal memory and if that is not enough there is a microSD slot for memory cards here too. The display is 2.3 inches with resolution of 240 x 320 pixels and the camera is 2 megapixel with a flashlight.



Be the first one to post a comment

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless