Report: Sluggish sales lead Apple to continue slashing iPhone production in the current quarter

Apple's shares are taking a little hit this afternoon following a report that sluggish iPhone sales are leading Apple to continue cutting production of its smartphone during the current quarter. During the January-March period, Apple produced 30% fewer iPhone units when compared to the same quarter a year earlier...
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116 Comments

78. Leo_MC

Posts: 6930; Member since: Dec 02, 2011

I don't want to get less benefits from my 6s only because some Chinese people or other less rich ones from other countries can't afford the actual prices. If they can't afford iPhones, they should buy lenovos, xiaomi or something else. I don't want Vertu for the price of a Note, because then it would be impossible for Vertu to support concierge services.

8. bucky

Posts: 3774; Member since: Sep 30, 2009

Good. Apple need a good kick. Samsung got one last year and the year before and they now have a very solid product. I wanna see apple performing under some pressure.

13. gaming64

Posts: 234; Member since: Mar 22, 2016

Apple never felt any pressure ever since the iPhone debut. 2015 changed that. Now they have to go through reality.

30. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

False. Apple felt its first pressure from Android OEM's in 2010 when HTC released the HTC Evo 4G to Sprint. It outsold the iPhone for 3 quarters that year. The HTC Droid Incredible also gave the iPhone 4 a good challenge. Samsung then came with the Galaxy S which the first model, thanks to Apple already making such phone popular, sold more of its first model than Apple did of the iPhone. The Galaxy S sold double its figures every year up until the S4 which didn't sell double the S3 which sold 50M in a year. Believe me Apple has been feeling it. It just didnt hurt them very much. What it did prevent was the iPhone getting more than 50% of the market at any single time. If Android has never showed up, iOs would have ben 90% of the mobile market. trust me, Apple felt a huge amount of pressure. But it is impossible for any single platform to have such market-share without other OEM's using the platform. Apple has already learned this from experience. Android too top spot because of other OEM's making device faster vs Apple making one phone. After all look how long Google has been selling the Nexus brand and it has gone nowhere.

109. coldspring22

Posts: 349; Member since: Feb 28, 2015

Apple never want to share anything with other companies. That's why they will always fail at world domination schemes. Sure Apple employs other companies for manufacturing iphone, but it's not collaboration between companies as much as simple supplier relationship - and Apple suppliers (like Foxconn) only get crumbs from Apple, so much so that they also make their own Android phones to boost their earnings.

14. Finalflash

Posts: 4063; Member since: Jul 23, 2013

They're not going to. They have shown time and again that they would rather use arm-twisting to raise sales and increase profits rather than the more constructive and positive route by increasing customer value. The iPhone SE is one such example and the thinness race (which only Apple is competing in) is the other.

10. DRS1977

Posts: 678; Member since: May 27, 2015

The iPhone 7 is just going to be a copy of what is already out there. No big deal.

20. MrHate

Posts: 316; Member since: Feb 09, 2015

So...Like every other product according to your Android sheep definition.

26. palmguy

Posts: 974; Member since: Mar 22, 2011

Apple will copy HTC. Chiseled front and back, magical.

16. cncrim

Posts: 1584; Member since: Aug 15, 2011

Apple has play the tick tock card all along, with pressure like this Apple will gave us the most change like 6s/6s plus.

25. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Slash prices instead. How about you sell a $400 phone for $400. I assume the issue is, people are learning you dont have to pay a high cost to get a very nice phone. Both Apple and Samsung are very pricey on the top end. For me, I can even look at a mid-ranged phone. The Galaxy A8/9 both look very nice. But at this point, a mid-ranger is just as good as a flagship model, with all the price and is for people who don't need/want gimmicky features. I think now that iPhone is available at more retailers, people are able to price it against other devices, and are going to lower cost route, even though carriers have made payment plans available.

110. coldspring22

Posts: 349; Member since: Feb 28, 2015

True, even Mid-rangers are getting great camera these days, for example Nexus 5X. And last year's flagship will be come this year's mid-rangers, for example LG G4. There is less and less reason to fork over $$$ for flagships any more.

34. NexusX

Posts: 613; Member since: May 16, 2013

typical clickbait article, new models are getting introduced in less than 5 months. any company who is somewhat business savvy would cut production of older model.

67. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

yep. but they are still gonna drop anyways

36. darkkjedii

Posts: 30896; Member since: Feb 05, 2011

Apple needs to hit a 3 run shot center field in September.

46. Crispin_Gatieza

Posts: 3111; Member since: Jan 23, 2014

For Apple, a base-clearing double will do. They have one loyal-ass base and that can't be discounted.

55. darkkjedii

Posts: 30896; Member since: Feb 05, 2011

Good point, but they better not ground into a double play.

50. BradyCrack

Posts: 835; Member since: Dec 29, 2015

Decline? Sigh* I don't see how it's a big deal. They just got a bring a good, more affordable smartphone, the competition is just refinements and risks, I don't see Apple failing this year.

52. ibend

Posts: 6747; Member since: Sep 30, 2014

see.. they can say that they ship multi-million unit of iphone and apple watch, but they cant hide their sales number in the end.. and this time, its another minus for their share.. hope they'll cut marketing & publication cost, and make some real innovation

58. worldpeace

Posts: 3102; Member since: Apr 15, 2016

why did i6S+ 1080p rated as high definition (blue icon thingy) while 1080p on redmi note 2, Galaxy A5, and gazillion other phone rated as average definition.? phonearena.com/phones/Apple-iPhone-6s-Plus_id9502 phonearena.com/phones/Samsung-Galaxy-A5-2016_id981​3 phonearena.com/phones/Xiaomi-Redmi-Note-2_id9032

70. jaskaran

Posts: 30; Member since: Jun 02, 2013

I know at least 30% of friends and family in my circle have switched from iPhone to s6 or s7 in past one year. Usually before when they(I) used to switch they would revert because Sammy phones used to slow down over time, not anymore. I am using s7 now and s6 before it. Both are just amazing. Only reason I have an iPhone 6s along is coz I am heavily invested in app ecosystem of Apple. I feel if all the gaming titles start releasing on android at same time as iPhone many more people will switch. I still see lot of good gaming titles not on android which is criminal. Androids got lot of good smartphones with great screens.

85. Quduz

Posts: 84; Member since: Aug 18, 2015

Yeah . totally agree

92. biradar

Posts: 36; Member since: Mar 22, 2015

There is no difference between between 6 & 6s that's why many users aren't going to buy it.

101. tedkord

Posts: 17189; Member since: Jun 17, 2009

Of course there's a difference. Faster chip, stronger build (to combat bending), pressure sensitive touchscreen to name three. Aesthetically, no, it's not really different. But functionality it is.

119. profperez1

Posts: 76; Member since: May 08, 2012

Well I have the iPhone 6s---why would I upgrade? We hit critical mas on the camera's these days. I mean true zoom would be great! But for me to layout $700 for a couple of features--seems crazy. I don't like the idea of the home button going away. I have had some androids and Windows units and I find it much for difficult at time to navigate around. Apple needs a whole new interface with widgets or tiles---or make a couple of options and let the user decide. I don't like to add on a new home screen that crap should just be built in!
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