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Radio Shack and Target are splitting up; who gets the kids?

0. phoneArena posted on 14 Jan 2013, 21:54

Radio Shack and Target are ending the partnership they had since 2010 where the former would stack 1,500 Target stores trying to push hot-selling smartphones and Tablets; the partnership is not profitable and resulted in a $38 million loss for the electronics retailer during the first three quarters of 2012; the partnership will dissolve in April...

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posted on 14 Jan 2013, 22:10

1. Ruckus (Posts: 286; Member since: 20 Oct 2011)

Ouch! I had heard this might happen. Hopefully both will have benefited in ways.

posted on 14 Jan 2013, 22:35 1

2. mullman85 (Posts: 12; Member since: 28 Dec 2011)

Target Mobile isn't going anywhere. They will just no longer be operated by Radioshack. Target will continue the operation and will become stronger.

posted on 14 Jan 2013, 22:39 1

3. BREvenson (Posts: 240; Member since: 17 May 2012)

Yep. Not a good time to be a Radio Shack stockholder. Stock has been plummeting, people just aren't buying many phones from them. As a former employee, I can easily say that even now, people don't see RS as a viable retailer for smartphones. While it does account for half of their sales, the fact that their sales have been low for quite some time does indeed hamper the overall effect of any good news they've had.

Those are the breaks...hopefully both Target and Radio Shack can save face and stay alive long enough to try and recoup their losses. Target should be okay; they get plenty of revenue from the other aspects of their retail operations. Radio Shack, on the other hand...I don't know.

posted on 14 Jan 2013, 22:48 1

4. mullman85 (Posts: 12; Member since: 28 Dec 2011)

No sales associates will lose their jobs in this. Brightstar and MarketSource will assume responsibilities previously managed by RadioShack. Target Mobile will undergo a transition period between now and April 8, 2013 to ensure there is little to no disruption in the guest experience.

posted on 15 Jan 2013, 00:22

6. ceepyou (Posts: 45; Member since: 10 Apr 2012)

You are 100% right in this. Brightstar is the supplier for RS, Wal-Mart, Best Buy, Amazon, and many other brick and mortar and online retailers. With them heading the operation, the middleman has been cut out and Target will see more profits. RadioShack ended their contract early because it was neither ethical or fair to continue under the same business model. MarketSource employs many T-Mobile reps. The experience is there. Expect Target to invest more capital in nationwide advertising outside of their circular.

posted on 14 Jan 2013, 23:39 1

5. CapedCrusaderRobin (Posts: 31; Member since: 19 Dec 2010)

what they dont tell you is that behind the scenes at RS one of the efforts to conserve the cash flow is by cutting the cash flow in the form of commissions to their sales associates when making phone sales.

Used to be $30 commission on every new activation ($15 on add a line) now its down to $14 on a new activation and $7 on add a lines. Prepaid activations stay at $5 for every sale. Also they been cutting their older salaried staff and hiring more part timers to pick up the slack, and have taken away personal assistants from district managers and demoted them (the personal asst.) down to sales associates if they wanted to still stay employed.

posted on 15 Jan 2013, 10:40

7. donfem (Posts: 693; Member since: 30 Mar 2011)

Re-diversification with accurate planning will do both of them a great deal.

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