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RIM says BlackBerry 10 "can be licensed", doesn't say "will be"

0. phoneArena posted on 13 Aug 2012, 17:34

Not too long ago, if you had googled the phrase "BlackBerry licensing", there wouldn't be too much to find on the topic, but recent history hasn't been too kind to RIM, and that phrase has been showing up more and more...

This is a discussion for a news. To read the whole news, click here

posted on 13 Aug 2012, 18:04 2

1. biophone (Posts: 1994; Member since: 15 Jun 2011)

I think rim should it would make them more competitive.

posted on 13 Aug 2012, 21:36

7. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)

and i think if they will be a pure software company it will be a nice move.. but RIM still make the best QWERTY keypad!!

posted on 13 Aug 2012, 23:05

9. biophone (Posts: 1994; Member since: 15 Jun 2011)

Yea I agree the qwerty does rock. I really hope bb10 gets rim back in the game and is a huge improvement.

posted on 13 Aug 2012, 18:23 3

2. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)

If played right, I think RIM has a chance in the "business phone" world.
I know many people that have a business phone as well as a personal phone, and if done right, RIM could dominate the space again.

They just need to focus and market to the right people. If you put out an ad in any old place, it really won't cut it. It reminds me of the Yoplait (or however you spell it) ads here. No one on a phone site is intrested in yogurt.... well.. at least I wouldn't think so.

So if RIM focuses on business, not personal phones (because, really, no one wants a BlackBery device.... for their personal handset) they may be successful. Its about targeting the right audience, they really need to hit on business.

And... after all that... I really don't think RIM will be able to pull it off. Why? Because they are losing these key fundamentals. Allow me to explain myself. Let's take the BBPlaybook for instance. It had that "true" multitasking experience that every new OS seems to offer, but it actually was good... and *innovative* (with the practical use of the bezel that was just an annoying part of every other tablet). What did they do wrong? They didn't have an EMAIL app. That simple.
Sure, not that big of a deal, but BlackBery devices are targeted for business... a email app should be.... be.. idk the word for it ;).

Anyways, that was a huge rant...

posted on 13 Aug 2012, 20:19 1

4. MeoCao (unregistered)

I wish RIM well and don't want another icon to dissappear, but business mobile will embrace cloud and RIM obviously still is busy with BB10 (for how long already). Things do not look good to RIM.

posted on 13 Aug 2012, 20:10

3. MeoCao (unregistered)

RIM must stick to BB10 no matter what, at least in short term or they'll face a meltdown a la Nokia but all signs point to sinking BB.

Who will pay to jump on a sinking ship?

posted on 13 Aug 2012, 21:08 1

5. bovcrx (Posts: 81; Member since: 06 Mar 2012)

At one point in the 90's Apple was in the same situation, but look where they are today. So don't count our RIM just yet.

posted on 13 Aug 2012, 22:00

8. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)

RIM needs a new and best marketing strategy..... they are loosing market because BB7 are hella expensive for people...

and i like the BB PlayBook coz it offers a true multitasking (i think they offer the best multitasking and i like how they did it and it really looks like the webOS TouchPad, iPad and Android tablets are not that good in my eyes) and saw some youtube vid of Dev Alpha, it was amazing! and promising... and i'm really looking forward to a BB10 device..

licensing it is a good idea.. but dont forget that WP8 is also a license OS.. if they want to succeed, they need to license it cheaper than what mnicrosoft is getting on WP8/device!

i really wish BB10 and RIM the best!!! im really looking forward for this!!!

posted on 13 Aug 2012, 23:06

10. lyndon420 (Posts: 4954; Member since: 11 Jul 2012)

Hopefully they bring something really great (even innovative) to the table that no one else is doing yet.

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