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RIM creates "The Bold Team", a cartoon quartet that tells everyone to be Bold

0. phoneArena posted on 30 Jan 2012, 21:58

RIM's new CEO, Thorsten Heins, wants the company to be strong on marketing and as a result, the company has come up with a quartet of cartoon characters it calls "The Bold Team"; the company says the four came from tweets to RIM on how people plan on being Bold in 2012...

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posted on 30 Jan 2012, 22:04

1. kindabring (Posts: 4; Member since: 26 Jan 2012)


posted on 30 Jan 2012, 22:09 2

2. remixfa (Posts: 14604; Member since: 19 Dec 2008)

wow.. umm.. at least they are appealing to the under 40 crowd... i think? reminds me of Super Why! lol

posted on 30 Jan 2012, 22:30

3. Orbitman (Posts: 110; Member since: 09 Oct 2011)

haha! that's exactly what I was thinking!

posted on 30 Jan 2012, 23:01

6. ageffner (Posts: 18; Member since: 27 Jan 2009)

Maybe they can get Alphabet pig to help spell "Q.N.X D.E.L.A.Y.E.D till 2013".

posted on 30 Jan 2012, 22:37 2

4. orielwindow (Posts: 109; Member since: 23 Sep 2010)


posted on 30 Jan 2012, 22:46

5. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)

RIM is targeting kids this time?

posted on 30 Jan 2012, 23:33 2

7. Jdub0323 (Posts: 9; Member since: 12 Jan 2012)

I agree that marketing is going to be needed to get them back in the game...but maybe they should focus on a product to market first. If they get a product worth marketing they are halfway there!

posted on 30 Jan 2012, 23:55 2

8. droidguy2323 (Posts: 55; Member since: 23 Sep 2011)

They need justin bieber, Rick Ross, lil wayne, and taylor swift to promote their. They gotta be more urban.

posted on 31 Jan 2012, 01:51 5

9. ilia1986 (unregistered)

Dear RIM.

If you haven't noticed until now - there is a thermo-nuclear war going on between Apple\iOS and Google\Android. There is no place for little cute cartoony characters which look like something out of Nickelodeon. This is serious business because whoever wins this war - will decide how our mobile phones are going to look like afterwards.

Sincerely yours
A spy on Apple's side on behalf of Android.

posted on 31 Jan 2012, 07:59

10. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

at least is not like windows phoamy

posted on 31 Jan 2012, 09:14

11. cornerofthemoon (Posts: 601; Member since: 20 Apr 2010)

Perhaps they should have had a 5th character, "White Unicorn Man" who represents RIM's next operating system.

posted on 31 Jan 2012, 09:55

12. kshell1 (Posts: 1143; Member since: 05 Oct 2011)

in the impression that it will never see the light of day xD

posted on 31 Jan 2012, 12:23

13. Rayzin (Posts: 83; Member since: 27 Oct 2011)

I cannot think of a worse direction they could have gone... I can't help but laugh!

posted on 31 Jan 2012, 15:52

14. Bigbluetundra (Posts: 45; Member since: 03 Nov 2011)

So, when they read the employee comment card for how to fix RIM that said 'Hire a Superhero', they took it literally?

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