Phil Schiller thinks you're saying Apple product names wrong

Long time readers will know that we like to talk about semantics from time to time, like the value (or lack thereof) in the word "fragmentation" or whether the word "smartphone" is even necessary. However, it's rare for there to be a story about execs at a big company like Apple taking on grammar. Today is that rare exception, because Phil Schiller apparently has strong opinions about how to pluralize the names of Apple products...
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41 Comments

18. promise7

Posts: 894; Member since: Jul 03, 2013

I lost all respect for Schiller when he called people who use 5 year old computers sad.

19. Zylam

Posts: 1811; Member since: Oct 20, 2010

Agree.

20. Zylam

Posts: 1811; Member since: Oct 20, 2010

Agree.

24. legiloca

Posts: 1675; Member since: Nov 11, 2014

Clickbait at its finest state! >:(

35. tedkord

Posts: 17190; Member since: Jun 17, 2009

Phil Shill is a dope, anyway.

36. darkkjedii

Posts: 30896; Member since: Feb 05, 2011

Big Mac, Mac n cheese, Mac daddy.

37. tedkord

Posts: 17190; Member since: Jun 17, 2009

What are two things I can't eat and one I'll never be?

38. darkkjedii

Posts: 30896; Member since: Feb 05, 2011

LMAOOOOO! Good one! I avoid both, and marriage took care of the other one.

39. Gibscreen

Posts: 32; Member since: Jun 03, 2014

They have someone on staff getting paid a salary to come up with an internal dictionary. And they're still raking in billions every day.

43. Moose

Posts: 418; Member since: Jan 05, 2015

Total trivia, who cares about how Apple product names are pronounced? This guy must be an obsessive-compulsive.

44. Elvis_Marmaduke

Posts: 4; Member since: Nov 13, 2012

I hope people tell Phil Schiller how stupid he is for suggesting it compares to words that are NOTHING like those products, and the fact he would use them as comparison shows how stupid and uneducated he is about such matters.
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