If you have been waiting too long
for a OnePlus One, or don't feel partial to the company's sketchy marketing tactics
, then you will most likely get a kick from watching OnePlus CEO Pete Lau publicly douse himself in ice-cold water. He didn't do it because he's ashamed of his company's reputation, though. Lau is merely following in the footsteps of his Western idols
who soaked themselves, then donated to help raise awareness and funds for fighting ALS.
Before he got iced, Pete Lau challenged fellow colleagues Zhou Hongyi from software firm Qihoo 360, Luo Yonghao of smartphone startup Smartisan, and Huawei VP Liu Jianfeng to the frosty ordeal. Well, it's for a good cause!