Officially official: the Z-series is dead, confirms Sony, long live the X-line

This statement has been finally corroborated by Sony's PR department itself, after an official request for comment. Here's what Sony has to say on the matter in full length...
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58 Comments

37. Acdc1a

Posts: 466; Member since: Jan 21, 2016

It's more than just the "look" of phones. I've actually preferred the conservative look of Sony phones, but I've never had luck with them in the wild. Too many issues for me.

17. xperiaZlover

Posts: 202; Member since: Nov 15, 2015

Sony X series is good.but Sony seriously have to do the pricing correct.I think Sony is lying. They didn't call the X performance their flagship in mwc right? I hope they would still release that Z6 and Z6 ultra in September at IFA. :) I was wondering why didn't they release Xperia Z (2016) instead of the Xperia X performance and restart the Z series. From scratch. That would have been the best thing they could have done. they could have added some better features like USB type C 6GB ram 3D touch And anything more.

21. S.R.K.

Posts: 678; Member since: Feb 11, 2016

But instead of Dragontrail glass, please make it with all sapphire glass.

18. jesus_sheep

Posts: 279; Member since: Apr 18, 2015

I'm glad they have retired the Z series. They were good till the Z2 and everything was downhill since. The X series should give Sony the edge that the Z series failed in.

24. jellmoo

Posts: 2531; Member since: Oct 31, 2011

I'm just not seeing a real shift here though. Other than moving from a glass back to a metal one, what is the real change being made? I'm not sure why this warrants a re-branding.

27. Subie

Posts: 2275; Member since: Aug 01, 2015

how about no waterproofing as well. Not saying it's a good change though.

26. GreenMan

Posts: 2694; Member since: Nov 09, 2015

Talk about putting lipstick on a pig...!!! Sony, You're hilarious Sonny! Name doesn't matter... Just make a darn nice phone as that's what the masses care about, savvy? G'Day!

29. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

As a Z3 user I am really sad but I am loving the "X" series

32. KINGJUAN27

Posts: 210; Member since: Jul 02, 2012

This is really sad. I'm a user and a huge fan of the Xperia Z line and Sony in general. But after this, I lost my confidence in Sony's naming and marketing strategies. I'm already thinking of upgrading for an iPhone 7 :(

33. xperiaZlover

Posts: 202; Member since: Nov 15, 2015

Sony should have restarted the Z series instead of moving to the X series. Xperia Z(2016) Xperia M(2016) Xperia C(2016) Would have been the best naming for the newly released Xperia Devices. The new Xperia naming strategy can be confusing to some people. As a Sony design lover I would buy a Sony. But most people would be confused. And not buy.some people don't like the X naming. I like the X naming I guess they should have done some changers Sd820 version should have been the Xperia X Sd650 should have been Xperia XM Helio p10 should have been the Xperia XC This is better naming. I believe Sony would only release these 3 phones until IFA not like last year.

34. adsg48

Posts: 79; Member since: Apr 18, 2015

I never used a Sony Xperia. But this Xperia X Performance looks cool and thanks Sony for ditching the weird glass back.

35. xperiaZlover

Posts: 202; Member since: Nov 15, 2015

I hope you guys would support Sony by buying a handset by them. Guys come on tell me another major manufacturer who produce design as good as this? Samsung LG IPhone htc- Curvy design Sony - brick Curvy Unique :) Only other manufacturers who produce bricks are huawei , xiaomi I guess. Hope the unique design of Sony survive till the age of foldable smartphones,when they will design something new. Long live Sony mobile.

43. S.R.K.

Posts: 678; Member since: Feb 11, 2016

Long live Z series.

38. jove39

Posts: 2137; Member since: Oct 18, 2011

Someone at Sony Mobile decided to make unnecessary re-branding decision. What Sony should've done...stop launching new flagship phone every 6 months and stick to annual updates. X series is just a face lift that did not required re-branding. Anyway, I was big fan of Sony phones (not smartphones)...W (walkman) & K (camera) series. I hope Sony comes back to it's senses and improve their phones instead of re-branding them.

39. Trakker

Posts: 283; Member since: Feb 11, 2016

Maybe they can start making phones now that don't look like a paving slab with glass stuck on.

55. medtxa

Posts: 1655; Member since: Jun 02, 2014

Yeah i like curvy phones more. Its more ergonomic too.

41. AZNHA unregistered

okay new chapter the X series hopefully they will bring back the (g)old legacy of Sony Ericsson

42. Chuck007

Posts: 1409; Member since: Mar 02, 2014

I wouldn't mind it if the X was a drastic redesign... but it's basically the Z3 (design) and Z5 (camera) with some brushed metal slapped on the back. I've been waiting years for Sony to being something new (like the good old days when they set industry standards) to the mobile space but all they do is disappoint me. Fool me once, shame on me. Fool me 5 times... well. shame on me again for being an ignorant fanboy. Hey at least now I finally know better. The old Sony is forever gone.

45. natypes

Posts: 1110; Member since: Feb 02, 2015

I know Sony has fans, but I think their days are numbered. They just aren't popular enough. I don't wish them to go away at all, but I'm afraid it's inevitable.

46. Planterz

Posts: 2120; Member since: Apr 30, 2012

X Ultra please.

47. vedraj

Posts: 77; Member since: Oct 04, 2013

Its understandable... since Sony came to recent fame from The xperia x series 4 years ago.(the x8,x10)

49. SonyPS4

Posts: 347; Member since: May 21, 2013

Bad decision. Z series had reputation as flagship Xperia similar to Samsung's S series. It is more popular compared to other series. Sony make a very big mistake.

50. SonyPS4

Posts: 347; Member since: May 21, 2013

Sony got very bad issues with naming. They totally skip Z4 series for some market and going for Z3+ instead, Then straight for Z5. Learn from Apple and Samsung. It is shame because I think they phone is excellent especialy the Z Compact series. My Z3 Compact is the best phone i ever had.

51. Zylam

Posts: 1802; Member since: Oct 20, 2010

I love Sony and I love their Omibalance design expect for the freaking huge bezels. Everyone's acting like the X series is a new revolution of some kind, it's literally the same thing with huge bezels but with the exception of being metal from the back, what makes them think this will do any better? They need to keep the Omibalance, get rid of the bezels, make a phone with literally just a glass screen on front and 0.3-4 mm bezels around all sides, fit the front speakers tightly on the top and bottom blending them in to the phone design and release their concept Android skin that was literally stock Android with Sony apps installed. Man I would buy the crap out of such a device. Please Sony.

54. S.R.K.

Posts: 678; Member since: Feb 11, 2016

I really love Sony.

56. tasior

Posts: 265; Member since: Nov 04, 2012

I'm a small phone enthusiast. Z5 Compact, was the last considerably small phone, to buy. What will be next? Will there be any choice for me around 2017?

58. oozz009

Posts: 520; Member since: Jun 22, 2015

Well yes, iPhone SE.

57. oozz009

Posts: 520; Member since: Jun 22, 2015

So long as Sony manages to have more success with the X line compared to the Z line, it's fine with me. Go for it Sony!! (Just hope, the cam can impress this time...)
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