Officially official: the Z-series is dead, confirms Sony, long live the X-line

This statement has been finally corroborated by Sony's PR department itself, after an official request for comment. Here's what Sony has to say on the matter in full length...
This is a discussion for a news article. To read the whole news, click here

58 Comments

1. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Maybe they can reduce the bezels the next time. X performance looks awesome tho.

9. jeeta444

Posts: 154; Member since: Mar 24, 2014

xperia X is just a new product line. xperia Z6 exists and will be launched at IFA. Just dont trust these rumors.

11. -Shadow-

Posts: 95; Member since: Mar 26, 2013

Maybe they want to break their 6 month cycle for Xperia Z, so a new X phone for the first half of the year and a Z phone for the second.

15. S.R.K.

Posts: 678; Member since: Feb 11, 2016

That's a good idea.

13. Xperia14

Posts: 1203; Member since: Sep 01, 2015

I really hope so..

23. promise7

Posts: 894; Member since: Jul 03, 2013

Rumors? This is direct quote from Sony's Senior Product Marketing Manager at Sony Mobile. That's official, not "rumor."

28. Subie

Posts: 2272; Member since: Aug 01, 2015

Yup, no where in the article does it say anything about it being a rumor.

30. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

yes, it is not a rumor. What ever, it is a good decision. Z series was never successful. Sale never reached a healthy number. Only Utopian fan boys were fighting over it. So it is a good decision to kill the flagship line when they were not able to make a true flagship. Upper mid range is the category for sony to play around. They were too slow to make it available for purchase that by this time, another Z phone was already announced. They were never able to fix the software of Z series camera. I praise sony for realizing the reality.

40. Rydsmith unregistered

I don't think you understand what the word rumor means, especially seeing as how this is coming from Sony themselves.

22. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

They should have continued using the Z name for their flagships and retained the X name for Windows (as they did with X1, X2). Plus wasn't there an article like this already

25. HugoBarraCyanogenmod

Posts: 1409; Member since: Jul 06, 2014

Sony can just rest in peace with Fujitsu Toshiba and the rest of the Japanese electronic corpse-operations

31. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

Sad reality. Japan is going down. I still love their durable electronic which I used to play with in my childhood days. Now No choice except to embrace weak and crappy Chinese products Or weak and crappy China made US products.

36. Acdc1a

Posts: 465; Member since: Jan 21, 2016

You forgot the South Koreans...

52. oister85

Posts: 507; Member since: Apr 27, 2012

Hey Lenovo is good

53. S.R.K.

Posts: 678; Member since: Feb 11, 2016

I really like Lenovo.

2. dimas

Posts: 3253; Member since: Jul 22, 2014

Not a big deal. Just create fresh flagships and compact series with monster specs that can compete and sony will be good. And please stop slashing your battery capacities as this is one of the things that people loved with the xperias. People can live with full hd displays so no need to go QHD for now.

3. Switch00

Posts: 535; Member since: Sep 04, 2013

Z, X - same thing, same waste of screen with huge bezels, different name. not worth mentioning. where's Ultra?

4. JcHnd

Posts: 249; Member since: Apr 30, 2012

Dear PhoneArena: Please stop posting the same article (with two or three different words from different authors) all the time. Instead just update the older one if anything new comes up. Seriously, it gets boring. Thank you! :)

20. promise7

Posts: 894; Member since: Jul 03, 2013

This is different from the previous article. The previous one was speculation because it was from Sony's Germany Facebook page and Sony's Mobile Twitter page. This one is direct from Sony's Senior Product Marketing Manager at Sony Mobile which is all but certain confirmation now.

44. natypes

Posts: 1110; Member since: Feb 02, 2015

Reading is too hard.

5. Switch00

Posts: 535; Member since: Sep 04, 2013

Z, X - same thing, same waste of screen with huge bezels, different name. not worth mentioning. where's Ultra?

48. killer7D

Posts: 550; Member since: Sep 18, 2014

Your comments are same waste of time. I am not a fan of Sony and never owned any of their devices but you are too much!

6. vuyonc

Posts: 1088; Member since: Feb 24, 2014

No genuine problem with the X Series but they could have at least broken the 6 month flagship refresh cycle with a power user focused large phablet rather than the XP.

7. sen555

Posts: 3; Member since: Nov 21, 2015

X series are pretty good and awsome.. But unfortunally we missed Z series.. Still love it.. :/ Wil see.. What happened.. :(

8. mercorp

Posts: 1045; Member since: Jan 28, 2012

So will there be another flagship at IFA this year? LOL if they call it the Xperia XD.

10. hanabi

Posts: 177; Member since: Oct 08, 2015

Next year no more xperia x lines they will come up with xperia y or something and sadly sell off mobile division

12. Pattyface

Posts: 1658; Member since: Aug 20, 2014

These articles can't be taken without a laugh or two.. We'd say good riddance? Way to stay professional.. Anyways I feel the x line is a pretty good set of phones but are far too small to be considered a flagship and the release dates are absurd. Sony can't seem to get out of their own way.

14. Ordinary

Posts: 2454; Member since: Apr 23, 2015

I remember X10 Mini, it was my first android phone. Good times :D Honestly this new X series looks great, if they reduce bezels it will be the best looking phone in the world.

16. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Nope. Wat bout the S6//S7 Edge lol? Those phones look way better than X series

19. Ordinary

Posts: 2454; Member since: Apr 23, 2015

They are good too but like I said if they manage to reduce bezels on X Perfomance it will be the best
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