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Nokia's exclusive apps put into question Microsoft's Windows Phone philosophy

0. phoneArena posted on 08 May 2012, 20:33

Nokia is certainly not the first manufacturer to announce a set of exclusive apps on a platform, and it most definitely won't be the last one, but it could very well be the most damaging example we've seen yet...

This is a discussion for a news. To read the whole news, click here

posted on 08 May 2012, 20:40 12

1. Coolaaron88 (Posts: 7; Member since: 20 Jun 2011)

You make it sound like all of the apps that are exclusive to Nokia Lumia devices are like that forever. They are timed exclusives meaning they will be available to everyone at some point. I feel like this article is over-sensationalizing this entire exclusive app issue.

posted on 08 May 2012, 21:09 9

5. MichaelHeller (Posts: 2720; Member since: 26 May 2011)

Given the market situation of Windows Phone a one year exclusive is a much bigger deal than a timed-exclusive on an established system like Android. WP is in a very tenuous situation where no one is happy.

posted on 09 May 2012, 02:09 2

28. azafirster (Posts: 44; Member since: 01 May 2012)

Yeah I agree, try having a peek at their customer feedback website at main WP site, the number of complaints are increasing, the categories of problem are swelling, no updates as yet. The number of complaints there shows a grim customer experience. They don't just have these exclusive-with-nokia apps going on, try do a research on regionalizing marketplace. Apple and android don't do this, not to my knowledge. Singapore and malaysia has different marketplace alltogether, but geographically we are neighbours, and yet WP (in my case nokia) gives different marketplace.

posted on 08 May 2012, 21:29 5

8. AndroidShiz (Posts: 154; Member since: 08 Nov 2011)

When you have a phone that sucks lizard balls in SALES already, having exclusives for 6 to 12 months is stupid. Then again Microsoft kinda forces the other manufactures to make Windows phones in exchange for not making the questionable patent fees they have to pay for parts of Android even higher. If not for being forced, I doubt any of these manufactures, except the Microsoft Manchurian candidate led Nokia, would even make them, any more than they would produce a Blackberry or Palm. Android and iPhone represent perpetual prosperity, while Windows Phone is much like a failed economy that the government keeps pouring money into even though the masses will never choose it in impressive numbers. In others words it ain't making any "REAL" money anytime soon. I'm not dissing it, it just truthfully is not the choice of most people. I tried it full heartedly, and went right back to my GSM Galaxy Sexus. Not getting another phone until the next REAL Android from Google launches again.

posted on 10 May 2012, 18:06

53. kozmo13 (Posts: 1; Member since: 10 May 2012)

you obviously totally fail at perspective. android has been on top for about 4 days. and that's because it is entirely free. here's a tip... everyone on top was on bottom one time. everyone who was ever on top, isn't any more. it's called "business cycles".

in all likelihood, android will flame out faster than rim... given their business model and upgrade landscape.

i was in verizon and att in the past two days. every sales person i talked to walked me away from android.

frankly, who cares? i'm not on a team. i just want a phone... like the *actual* masses.

posted on 08 May 2012, 20:45 8

2. Whodaboss (Posts: 176; Member since: 18 Nov 2011)

I have no problems with phone makers having their exclusive rights for certian or with any developers for any software design. None whatsoever. Each phone maker should at least attempt to make their device distinctive and pleasing to the public. Don't blame Nokia. Thank goodness for Nokia at least they are putting in the effort instead of this wait and see attitude. If WP fails it sure won't be because of Nokia. This is why I will purchase a Lumia 900 once it or if it hits TMo.

posted on 08 May 2012, 20:50 5

3. steelicon (Posts: 318; Member since: 02 Apr 2011)


This is what happens when you abandon something wonderful. Someone takes it away and then you realize you've thrown away the family jewels.

posted on 09 May 2012, 01:39 3

26. tigerforce7 (Posts: 2; Member since: 09 May 2012)

Aye. I never had the chance to use Harmattan but it looked pretty sweet. Hopefully Nokia can carry on some of its ideas in their Windows Phones.

posted on 08 May 2012, 20:54 9

4. ron1niro (Posts: 54; Member since: 28 Mar 2012)

Why phonearena? Again, painting a picture that is not exactly right. First of all, nokia maps, nokia drive and nokia transit belong to nokia and therefore, they can choose whether to share them or not. Second, the exclusive apps are only going to be so for a certain amount of time, next, Nokia is investing a lot into windows phone, the moment you hear windows phone, you think of Lumia, other manufacturers are not investing much of their time or resources on windows phone, so nokia deserves this. If samsung or htc want, they can also strike deals with other developers. This could also be good for the platform since other manufacturers may also start thinking of doing something special to keep up with Nokia. Who's playing catch up now huh?

posted on 08 May 2012, 21:11 9

6. MichaelHeller (Posts: 2720; Member since: 26 May 2011)

The issue isn't Nokia Maps or Nokia Drive, because as is said in the article, those are being distributed to the rest of the ecosystem as part of the partnership deal.

It would be great if other manufacturers try to compete with Nokia, but given that the success of WP isn't yet assured, it may end up that the manufacturers just abandon the platform instead, which could be more trouble for Microsoft.

posted on 08 May 2012, 21:20 3

7. joeymk (Posts: 101; Member since: 26 Jan 2012)

They have it under control. Don't you worry. And google ha, google is crying for buying Motorola.

posted on 08 May 2012, 22:01 7

9. Glim12808 (Posts: 394; Member since: 26 Oct 2011)

It's too early to tell whether the alarmist stance of Michael H. is correct or not. But I have a gut feeling that had MS left the marketing and the spreading of the WP platform in the hands of Samsung, HTC, LG, et al, marketshare of WP would still be stagnating in the doldrums of 0.5% area. These OEMs are just too invested in Android to find the time, expend effort, spend money in promoting WP. And I don't blame them. They are all in the business of making money and it is in Android where they are making the most money.

On the other hand, It was only when Nokia entered the picture that marketshare of WP begun to pick-up. And it's not surprising why Nokia is so invested in WP. They need the billions that only MS can make available to them! Google too has those billions. But why would Google put those billions out for Nokia when it has already the big boys, Samsung, HTC, Motorola, LG, et al, in its corner?

Whether it's good for business or not, only time will tell. I think things will become clearer when WP8 comes around. But in any case, I can't blame MS for pandering to Nokia because MS needs Nokia, just as much as Nokia needs MS! As the cliche goes, it's a marriage made in heaven. LOL!

posted on 08 May 2012, 22:32 9

13. MichaelHeller (Posts: 2720; Member since: 26 May 2011)

As I've said before, Android has spoiled manufacturers. It used to be that they could only differentiate in hardware and proprietary apps, but then Android gave the option to differentiate the UI. Once that happened manufacturers could market devices and show off all their features. But with WP, marketing would be showing off Microsoft's UI and manufacturers now feel like that's paying to advertise Microsoft not the proprietary features.

posted on 08 May 2012, 22:21 4

10. Penny (Posts: 1672; Member since: 04 Feb 2011)

I'm not 100% sure about this, but I was under the impression that each manufacturer can make apps exclusively for itself. So Nokia can make apps only for Nokias, and HTC can make apps exclusively for HTC (like the HTC Hub that I have).

If what I am thinking is the case, then it's not an exclusivity as much as it is something to differentiate, which all manufacturers can do. Microsoft releasing a Bing/Drive Hybrid later down the road does not seem egregious to me either. Think about it this way: due to their partnership, Nokia is continuing to develop in its own areas of specialization (mapping, camera) and is going to implement it in its own windows phones as a point of differentiation. However, because the partnership is in place, they will also share these developments with Microsoft to share platform-wide. In order to get these advancements, Microsoft offers Nokia greater access to Windows Phone's source code and development process.

Bottom line is that Microsoft definitely is favoring Nokia over other hardware manufacturers, but they are getting something worthwhile in return: more rapid development of advanced features and more dedicated marketing for the entire platform. Not saying this isn't favoritism, but it works in favor of Microsoft, and thus their platform, and thus the other manufacturers as well.

posted on 08 May 2012, 22:27 5

12. MichaelHeller (Posts: 2720; Member since: 26 May 2011)

The difference is between making proprietary apps and buying exclusivity of third party apps that everyone wants.

posted on 09 May 2012, 14:28 3

48. remixfa (Posts: 14605; Member since: 19 Dec 2008)

If nokia is getting a rovio exclusive, I'd call foul on that. There is no reason for it.
However, the other apps, other than Nokia Drive, I dont see a problem with.

I know we've had our conversations about the devices, and just like i mentioned with you, i say to every customer... if you want a WP7 device, right now u need a Nokia so you can get the GPS/Maps integration.
Thats great for nokia, but bad for the ecosystem because that a huge and important part of any smartphone now. Having part of the ecosystem with such an important service, and the other half without makes a dangerously strong tilt towards the half that does. The HTC Radar all but stopped selling the moment the Lumia 710 came out, and the GPS was by far the biggest reason.

Will other manufacturers leave Windows Phone? Who's actually making WP7 devices right now? Its pretty much just Nokia, Samsung and HTC. I doubt any of the 3 of them will leave the arena unless its just too heavily tilted towards Nokia to the point they cant profit. Nokia obviously isnt leaving. HTC has a long and successful history with MS so I dont think they would drop it unless they had to. Samsung likes having a wide portfolio and also has a long history with MS, so the same applies to them. However, it will definitely keep other partners from entering the fray unless things change.

Those 3 manufacturers all have their points of power. Nokia has GPS integrations and cameras, HTC loves integrating and simplifying common tasks, and Samsung is the hardware king that is a solid jack of all trades and master of none.

posted on 08 May 2012, 22:25 1

11. tward291 (Posts: 559; Member since: 14 Feb 2012)

This is a great thing at the day if Nokia is the only one making windows phones so b it there the best anyway. Microsoft should just let Nokia make windows phone no one else puts time in except maybe htc. Then once t takes offthe others would try to hop on but it be to late Nokia would dominate te market. When you think windows you think Nokia anyway. And Ms should never allow poems to change the skin they need to compete on apps and specs

posted on 08 May 2012, 22:43

15. paulyyd (Posts: 339; Member since: 08 Jan 2011)

lol you suck at writing articles

posted on 08 May 2012, 22:54 6

16. jimjam (unregistered)

If you want those apps that bad just buy a Nokia wp7 ... Problem solved.

posted on 09 May 2012, 04:28 1

32. raunak (Posts: 507; Member since: 12 Oct 2011)

that's the point here, that if everyone is forced to buy Lumias then other manufacturers MIGHT get frustrated and abandon WP.

posted on 08 May 2012, 23:29 2

17. vvelez5 (Posts: 623; Member since: 29 Jan 2011)

Honestly there is nothing wrong with the exclusivity of apps for manufactures. Nokia is the only manufacture that jumped into Windows Phone with two feet and I don't see the problem with getting exclusivity deals. I also don't see a problem with any other manufacturer doing that either on any OS. You have to differentiate yourself from the competition and although Microsoft wants their OS to be the top OS, the manufacturers want to be the top manufacturer as well. There are at least three battles going on in the mobile phone market right now with the OS battle, the manufacture battle, and the carriers battle.

posted on 09 May 2012, 00:15 1

18. SemperFiV12 (Posts: 948; Member since: 09 Nov 2010)

Considering all these manufacturers are waiting for Windows 8 for their tablets... It is completely ridiculous that these manufacturers will do away with Windows Phone. They are not too happy, rightfully so, but all will be cured with the EMINENT rise of the market share for Windows Phones.

posted on 09 May 2012, 01:15 2

19. iWallE (Posts: 48; Member since: 10 Oct 2011)

Microsoft still don't seem to get the bigger picture. They are trying to make a mobile OS following the same principles as with a desktop one. But, as it recently turns out, PCs are just tools that enable us to do things. Even people who use their PC primarily for fun (games, movies, etc.) don't love it. They do love their mobile devices though, judging by the passionate comments and outright warfare that is going on over tech blogs and discussion forums. Ever heard of someone offending someone else over the choice of a Dell or Acer PC instead of HP?
Since the launch of the original iPhone, phones have proudly entered the category of devices that people usually develop an emotional connection with. In this category, smartphones are probably second only to cars. And because people love their phones, they expect that phonemakers should also show some love in producing them. Beautiful design, polished software, some nice features like flipping the phone over to make it stop ringing, or providing xx GB of free cloud storage, or preventing the phone from sleeping while you look at it - that's what can make customers favor one phone over the others. And I'm sure that most "ordinary" customers can't make a difference between the versions of Android and don't even have an idea how "stock" Android looks and feels. They accept OEM skins as an integral part of the smartphone experience, they love or hate it and based on that, they want it on their next phone or not.
What Microsoft has achieved is make all WP phones look and feel like they come out of a conveyor - regardless of manufacturer and hardware design. No emotions, no love - just uniform looks and features throughout the whole ecosystem. If that's what they really want, they might as well chase away all manufacturers and partner with Nokia to make a single phone model.
The PC wars were different - that was a fight between two closed systems. One of them took the path of licencing and it became a single-horse race. But in a world where Android exists, I believe there is no place for a closed system that's not made by Apple. Not in the mainstream at least.

posted on 09 May 2012, 01:37 2

25. tigerforce7 (Posts: 2; Member since: 09 May 2012)

Endless theorising in the post above.

I love my Lumia 800.

Every time I hold it, I appreciate its slim, curvy body anew. Every time I think I'm bored with the accent colour, I switch to another and I appreciate the entire refresh that brings - it really is like holding a new phone I can fall in love with all over again. And the beautiful motion and fluidity of the best parts of the interface more than make up for the odd bits.

Everything on my phone is mine. My favourite apps, my OneNotes, my playlists, my saved games, and my closest friends all pinned to my start menu. Everything I need is here.

This post may seem gushing, and it is - but it is not for the poster above to decide whether something is "lovable". In many ways, Windows Phones are more personal, less uniform than their counterparts, and that's nothing to do with Nokia's work. Identical looks and features - yes. Identical content - nope.

posted on 09 May 2012, 07:18

37. iWallE (Posts: 48; Member since: 10 Oct 2011)

Sorry, I really like to theorize sometimes. Helps me to arrange my own thoughts :)
In a way your reaction proves my point about people loving their smartphones. I don't think WP isn't "lovable". That's the thing about emotions - they are personal. I personally feel WP is too cold and uniform. The "identical looks" part spoils it for me. You obviously think otherwise.
There will always be people who like WP. But I believe their number won't ever come close to that of iOS and Android fans with the direction Microsoft is now taking. The Metro UI shows a passion for design that has to be respected. But it's still not enough. Android has spoilt not only manufacturers, but users as well. Most people will prefer the visual differentiation that Android brings to the uniform WP experience. Sleek minimalist interface with little customization options is closer to iOS territory and stealing clients from Apple... well, it's quite a difficult task to say the least.
Still, I might be wrong. And Windows8/WP8 could move the game up with PC-mobile integration. Time will tell. Currently statistics are in line with my opinion that there's no place for a third mobile OS, unless it brings something revolutionary to the market.

posted on 09 May 2012, 06:10 1

35. Altair (Posts: 367; Member since: 02 Feb 2012)

I don't know what you are talking about. I have been using my PC for long time and loved everything I could do with it. I've tryed IBM OS and MAC, but always returned to Windows and good selection of stuff in there.

I've also used iPhone4, Samsung Galaxy, but returned to my lovingly Nokia N8 because of its superior camera. Waiting for Nokia Purewiev 808 or WP version of it. There are just 3 things I need from a phone. I need a phone itself, so I can keep contact to my friends. Then maps + navigator and finally a good camera.

Obviously some people wants n+1 apps for a phone to play with. I more likely play with my PC. There are a lot of good games and programs in PC, that no phones or tables can offer for long time.

posted on 09 May 2012, 01:19 2

20. Owoteva (Posts: 9; Member since: 09 Jan 2012)

Good to see the anti-WP bias still alive and strong at PhoneArena.

Personally I don't see too much difference between exclusive apps and specs. Look at Android. Want a 4.7 in screen with 8MP and ICS? get a One X. Want 12MP and a dedicated camera button? Xperia S. Plain vanilla ICS? Galaxy Nexus. Rather a small screen and potential app incompatibility? Xperia Ray, HTC Wildfire anyone? It's just a case of finding the manufacturer that makes what you want and go get it.

As for existing WP users smarting about the (timed) exclusives, they may be out of contract by the time these apps are for the whole market or they just buy a Nokia. Any with AT&T, Samsung & Sprint remaining bullish about WP8 (and let's not forget all this talk about a viable third platform) I can't see how upset they can be with Microsoft, perhaps just somewhat annoyed.

posted on 09 May 2012, 09:05 1

42. MichaelHeller (Posts: 2720; Member since: 26 May 2011)

Why is it bias to point out that alienating manufacturers might not be a good idea for a platform that still doesn't even make up 2% of the market?

posted on 09 May 2012, 01:28 2

21. mobilefuture (Posts: 221; Member since: 12 Nov 2011)

how can you guys say that other conpanies will abandon microsoft's window phone 7 OS? Did you guys forget the samsung focus 2 already? Its only been 2 days i think. Talk about being ignorant...

posted on 09 May 2012, 01:29

22. mobilefuture (Posts: 221; Member since: 12 Nov 2011)

how can you guys say that other conpanies will abandon microsoft's window phone 7 OS? Did you guys forget the samsung focus 2 already? Its only been 2 days i think. Talk about being ignorant...

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