Nokia drops official edit from last night’s Times Square launch party

Nokia drops official edit from last night’s Times Square launch party
As we told you yesterday, Nokia was in Times Square last night setting off the Lumia 900 in style. We showed you some video from the crowd courtesy of WPCentral, but now Nokia has released the official edit of last night’s performance.

Nokia and team behind the Hollywood movie, i-Robot, used the latest CGI technology to create one of the world’s largest LED displays. The screens were used as part of the performance to create the ultimate music video for the exclusive remix of Nicki Minaj’s Starships featuring DJ Doorly.

Check out the video below to see the official edit of the performance that marks the end of the Smartphone Beta Test and beginning of the Nokia Lumia 900.

source: Nokia

Related phones

Lumia 900
  • Display 4.3 inches
    800 x 480 pixels
  • Camera 8 MP (Single camera)
    1.3 MP front
  • Hardware Qualcomm Snapdragon S2 APQ8055, 0.5GB RAM
  • Storage 16GB,
  • Battery 1830 mAh
  • OS Windows Phone 7.8




Posts: 535; Member since: Mar 28, 2012

Good..... That's right!

19. ryq24

Posts: 877; Member since: Oct 17, 2011

recent report nokia lumnia is not doing well so all this marketing thing seems to fail to get people excited. apple and samsung dont have to do this kind of thing and yet they are doing very very well.

18. shinywindow unregistered

this phone has crap battery life and shetty camera esp indoors. they must have used carl zeisss evil twins optics here! i brought it back. sorrry nokia but this phone is two years to late. the os is getting there though.


Posts: 535; Member since: Mar 28, 2012


15. _PHug_

Posts: 482; Member since: Oct 11, 2011

ONLY good thing about Nicki Minaj is her body. ONLY good thing about this phone is it's body. ONLY good thing about this video is UFC 145 - Jones vs. Evans getting all the free publicity. Sorry, but the smartphone wars will not be won with music videos and pretty phone cases. Work on your lack of App support or suffer the same fate as WebOS and Black Berry. I'm much more interested in UFC 145

16. JSern

Posts: 282; Member since: May 22, 2011

Zomg fandroid/isheep rages.


Posts: 535; Member since: Mar 28, 2012


23. TrainFromUkraine

Posts: 95; Member since: Mar 26, 2012

Do you need a hug, _PHug_?


Posts: 187; Member since: Feb 10, 2012

nice marketing campaign lumia 900 looks like a good update i also heard that it is selling very cheap i'd rather go to this one i was quite disappointed in one s review but we'll see about that im just impressed on how nokia and WP putting an effort to their smartphone's advertisement !

11. chocobosandwich

Posts: 3; Member since: Apr 06, 2012

I wonder if Nokia and Microsoft are selling the Lumia 800/900 at a big loss to expand the Windows Phone userbase. Maybe Microsoft is trying to pull a console strategy by selling undercut hardware and hoping people will buy into the software and future hardware upgrades, like the Xbox. Unlike the Xbox, the hardware is definitely behind Android and iOS and the breadth of software is certainly still leagues behind, with Microsoft still funding a lot of app developers instead developers actually wanting to code for Windows Phone. Microsoft has already blown a ton of money on advertisement for a lukewarm reception of Windows Phone, which is a year and a half old now. Their total phone sales are so miniscule that they are afraid to list official numbers at investor meetups. Nokia has also blown a ton of marketing money all over Europe for the Lumia 800. The sales don't seem that great for the amount of money poured into it. Same with the Lumia 900, all these marketing ploys, and the $99/$449 pricetag that seems to me they don't plan to make any profit at all. Microsoft hasn't recouped much of its losses. Nokia would seem to be following suit, throwing their money away as well. How about making the phone genuinely better? There is absolutely nothing special about the Lumia 900 except it being a bigger version of the Lumia 800, which was released 5 months ago. The specs are a wash and the camera is mediocre. The only thing that sets it apart is the polycarbonate shell, and that was originally on the N9, which was released even earlier. I hate when companies release asinine and conceited marketing campaigns, especially when they are DEAD LAST in the smartphone race. If all other phones have been beta phones until now, there better not be a SINGLE issue with the Lumia 900 when it gets released. Lord knows how many updates the Lumia 800 has to fix battery life. Did I mention it has a 3.7" screen with no front facing camera, in a chassis designed for a 3.9" buttonless phone called the N9? Talk about rushing crap to market, except it took them almost a year to do it. Like reusing a diaper for a smaller child, but taking so long it can't even be called "improvised" anymore. The whole smoked by Windows Phone campaign ain't winning any fans either with its rigged competitions and false promises.

12. JSern

Posts: 282; Member since: May 22, 2011


14. eaxvac

Posts: 328; Member since: Jan 15, 2012

Zomg fandroid/isheep rages.

24. Altair

Posts: 367; Member since: Feb 02, 2012

I just love how these android trolls are acting. This guy here keeps wondering how Nokia can make phones so cheap that they can't make any profit at all. At the same time that troll is asking "genuinely better phone". Some of us would understand better, how to make more efficient devices. Some android crap needs top notch numbers to work as good as iOS & WP. Nokia Lumia 900 with amazing WP & apps doesn't need dual-cores etc. It is possible to make a good device with aggressive price. Nokia Lumia 800 (after latest battery patch) & 900 already have better battery life than ANY current android devices. It doesn't help at all, that all Android OEM:s are using stolen OS and therefore paying a lot of money to Microsoft. Currently Microsoft is making more money with Android than Google itself :) Have a nice day android troll!

8. AndroidTroll

Posts: 359; Member since: Mar 05, 2011

Cool release party. IMO the cheers at the end sounded fake. Like they were edited in.

9. thatdude1 unregistered

I was there for this amazing launch party. Those cheers at the end were all real, no edits needed.


Posts: 535; Member since: Mar 28, 2012

Nokia Windows another BE IN VAIN......

5. JSern

Posts: 282; Member since: May 22, 2011

Android is dead


Posts: 535; Member since: Mar 28, 2012

You muppet Doughnut....

7. JSern

Posts: 282; Member since: May 22, 2011

You jelly my McNuggies?

2. JSern

Posts: 282; Member since: May 22, 2011

Tastiest yam IN THE WORLD


Posts: 535; Member since: Mar 28, 2012

Perished in the world......

1. vvelez5

Posts: 623; Member since: Jan 29, 2011

They couldn't pick someone better than Nicki Minaj? It sucks that she's so popular. Oh well good marketing none the less.

10. Lucas777

Posts: 2137; Member since: Jan 06, 2011

its just that nicki minaj is easily recognizable... and the song goes pretty well with the whole thing and i must say when nokia puts their mind on marketing a phone.. they go for it..

22. rf1975

Posts: 264; Member since: Aug 01, 2011

Nokia is one of the most experience player in mobile space. If they can release some high end phones then they will sure capture their market again. They should not stick only to Windows phone. It is not bad to try custom Android or WebOS in R&D.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless