There is no denying how profitable selling applications for mobile devices is. We've seen Apple's successful App Store recently celebrating its one billionth download. Nokia is prepared to take on Apple by combining offerings with its Ovi Store and cutting up to 360 jobs at their Internet services unit. This move will challenge the well established Apple App Store. The slow economy has created a weak demand in hardware sales, which makes Nokia focus efforts in the mobile Internet services arena. One great advantage the Ovi Store will have is its sheer establishment of 50 million consumers versus Apple's 20 million iPhones. Attracting prospective developers will be another challenge that Nokia needs to overcome in order to gain adequate market. There could be a chest filled with riches at the end of the rainbow if Nokia is able to carry out its plans correctly.