Next Lumia smartphone model to be Microsoft branded

As part of the deal between Microsoft and Nokia, the Redmond based software giant gets control of the Asha and Lumia trademarks; as a result, the next Lumia model will be branded with the Microsoft moniker, as will any Asha models going forward. The Nokia name remains with the Finnish based firm as part of a ten-year licensing deal with Microsoft that allows featurephones to continue using the Nokia title...
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98 Comments

73. SonyPS4

Posts: 347; Member since: May 21, 2013

Hope Microsoft still keep Nokia. That brand is so huge and synonymous with phone. The reason Lumia is still doing reasonably because of Nokia brand not Windows.

76. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

"If anything, the Microsoft deal with Nokia shows how little control Google has over Android when compared to Apple and Microsoft's control over iOS and Windows Phone respectively." If you think about it that lack of control gave us the Note series with the S-Pen. If Google held OEM's under tight control we would not have such a massive selection of devices within Android. It's good and it's bad. So far it still works for Google/Android/OEM's.

78. StreetNerd

Posts: 870; Member since: Dec 08, 2010

guys stop crying and bitching plz... around a year ago... everyone said they would pick up a Surface phone over a Lumia phone anytime. now yall crying for what? man up!

83. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Microsoft has been known to let some of it's companies to run indpendantly to some degree. Microsoft's best bet is to do that with Nokia because Nokia has proven they know what they are doing.a smartphone eco system is more than smart phones it's also the software and ascessories that go with the smart phone. Nokia people know how to do that better than Microsoft people do so Microsft must let them do what they do best and Microsoft;s new smart division will do very well.

90. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Ok so ASHA will be called TAMASHA ?

94. odachek1976

Posts: 14; Member since: Sep 01, 2013

Eliminate the Microsoft and Nokia names, just call Lumia phones...The new Lumia X, Lumia S, Lumia XP, or Lumia V...etc..

97. sam.7

Posts: 68; Member since: Jul 10, 2013

the brand name NOKIA will stay on for next 10years. Except the name 'lumia' and 'asha' ,microsoft may put their own names in it. Thanks that the name Nokia will remain same atleast for the next 10years.

98. Qwerty-keyboard

Posts: 10; Member since: Sep 29, 2013

they are dreaming nightmares,thinking that by doing so they would lead like apples eco system,feel sorry to microsh*t!
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