Next Lumia smartphone model to be Microsoft branded

As part of the deal between Microsoft and Nokia, the Redmond based software giant gets control of the Asha and Lumia trademarks; as a result, the next Lumia model will be branded with the Microsoft moniker, as will any Asha models going forward. The Nokia name remains with the Finnish based firm as part of a ten-year licensing deal with Microsoft that allows featurephones to continue using the Nokia title...
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98 Comments

23. chocolatebear76

Posts: 123; Member since: Mar 03, 2011

Just name it as Micro S lumia , Microsoft will really be weird

25. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Microkia Lumia 1520?

55. Credo

Posts: 749; Member since: Apr 19, 2012

Lol no no no ! Let it be Microsoft

58. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

No no no let it be just "Lumia" no microsh*t

77. GROBARIZACIJA

Posts: 10; Member since: Jun 26, 2013

That is impossible!

24. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

I was so sad to read about this this morning... Especially because I'm Finnish, it feels like we have lost our last international brand....

82. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

you can blame elop he killed symbian and MeeGo and made Nokia s**t i hope jolla grows big

26. celticrain

Posts: 7; Member since: Aug 25, 2013

Fuc** i mean what to say. Just stunned by the news. I was been a nokia user since 1199. Currently note 2 and nokia e6 owner. Looking forward to note 3 and lumia 1520 but.... Is it really necessary nokia??? Why? I'm asking why. Nokia name's means so much value Samsung not even close to nokia oh!

34. ihatesmartphone unregistered

"I was been a nokia user since 1199."???? WTF!!

27. LumiaLover

Posts: 237; Member since: Sep 27, 2012

It's all bollocks. Elop has sold Nokia down the river for his own gain.

28. FoneAddict

Posts: 263; Member since: Jul 05, 2011

Using Microsoft as a brand on mobile phones is an absolute disaster! Microsoft is synonymous with crashes and blue screen of death and they have a patchy reputation in Europe. This really is a car crash in slow motion! We can all thank E-Flop for this he is driving the car!

29. TreyTreyTaylor

Posts: 725; Member since: Dec 21, 2010

This is a damn shame. Ill never forget you Nokia. Or the Nokia Android that might have been if Eloser would have never plagued you. Jeez people, remember the N95, N82, E71, XpressMusic Series. Dont praise this crap. This is a sad day for mobile. Some of you just don't know it yet.

31. Googler

Posts: 813; Member since: Jun 10, 2013

What a strange deal, Nokia keeps their feature phone market but sold their smart phone production. I would think there's a clause in the sale that will prevent them from creating a new smart phone division, MS wouldn't want any confusion that would create. The questions is though, who in their right mind would make a deal like that? Elop. Well played, MS, you just purchased your own phone division for cheap. Now lets see if their slow growth continues or gets stifled under this new regime.

32. harigrg33

Posts: 188; Member since: May 20, 2013

Now nokia can RIP :(

35. kanagadeepan

Posts: 1221; Member since: Jan 24, 2012

M$ has each and every right to do this, but I did't expect, they are this much obsessed with their name...

37. Buddhikawi

Posts: 15; Member since: Nov 06, 2012

I think MS should keep Nokia brand name. Nokia - years of ennovation. There are millions of fans out there. They really gonna miss nokia. Personally after using Six nokia phones, i really love nokia. Hope they'll continue to make good quality phones.

38. Jkidd569

Posts: 10; Member since: Feb 05, 2011

This might be interesting for what Microsoft will bring to the table. This will certainly give them the opportunity to make the surface phone or maybe even a surface phablet. They do have all the resources that they need right now, why not.

40. Shrihari

Posts: 104; Member since: Jan 29, 2013

people were only interested in lumias because it was from nokia brand...microsoft lumia...sounds like sh*t to me...goodbye nokia....good bye windows...and congratulations mr elop on your completion of your mission.

41. jove39

Posts: 2140; Member since: Oct 18, 2011

That won't be cool...MS should treat Nokia as fully owned subsidiary and let them retain their name on phones.

45. Googler

Posts: 813; Member since: Jun 10, 2013

Probably cost too much to make that deal, Nokia still remains as a cell phone company, albeit without smart phones. MS got what they wanted/needed, the Lumia engineers and designers.

47. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

There's a lot to do with the name itself. Now i'm not going to chuck my Nokia 5530...someday, maybe 50 years from now, it will become a vintage device.

52. tashreef

Posts: 476; Member since: Nov 24, 2012

A Lumia without Nokia logo is not for me.. Ahhh one of the worsest news i ever heared ... Hope the bandit comes with nokia logo ...

56. lumialove

Posts: 75; Member since: May 16, 2012

Guys, I don't know what to say on the new 'Microsoft - Nokia' partnership. Nokia, to be honest failed in creating challenging and capable smart phones and that lead to the fall of the giant. Apple, Samsung and Sony evolved very well when the market asked for better innovations. If, with the guidance of Microsoft, Nokia could come up with really stunning smart phones and tabs powered by Windows8, trust me, there is a real market for them for sure. First and foremost, people are getting bored with Andriod and wants a change. After Steve Jobs, Apple is not that tastier too [Dont know about 5S] ! So, its the perfect time for a revenge ! :) All the best duos :)

64. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

Firstly, Nokia didnt fail in creating challenging and capable smartphones and wasnt behind in innovating either. OIS, pureview tech, clearblack display tech, wireless charging etc. It was actually the OS (WP7 and them WP8) that was slowing them down, which didnt allow room for more innovations coz it didnt support much. Other companies like Samsung and sony evolved coz android evolved too. I havent lost hope yet and think they will do even better together though

61. good2great

Posts: 1042; Member since: Feb 22, 2012

you guys are really making a big deal out of nothing. but i understand that PA has given us a platform to say or do whatever we want. Sooo bring on the tears and whinning...lol "...one of the worsest news i ever heared" (worsest)

62. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

buy nokia car tires people!

65. Topcat488

Posts: 1411; Member since: Sep 29, 2012

Well Nokia, say good bye, byyyyeeee. Let the door hit Ya, where Microsoft split Ya. Hehehe.

66. Genersis

Posts: 219; Member since: May 29, 2013

Must admit, I'm excited to see where things will go from here.

69. Kreft

Posts: 84; Member since: Dec 27, 2012

You people are retarded. This is for the best. Now that MS owns Nokia devices it's a win win for windows phone users. Things will be better. I bet you that wp will increase in market share a lot quicker now. Jesus. Sometimes I wonder about you guys..

70. Antonyjoseph

Posts: 217; Member since: Apr 06, 2013

Cant understand this "The Nokia name remains with the Finnish based firm as part of a ten-year licensing deal with Microsoft that allows featurephones to continue using the Nokia title." Does this mean that there will be 'Nokia' branded phones brought out by the Original Nokia Company? Or that feature phones will continue to have the 'Nokia' brand and Lumias will be branded 'Microsoft'?
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