New Dockers ad for iPhone shakes things up

New Dockers ad for iPhone shakes things up
The latest thing in advertising on the iPhone might shake things up a bit. Dockers, the apparel company, has created a shakable ad for the iPhone that uses the device's accelerometer to change the orientation of the spot from portrait to landscape. Shaking the phone also starts urban street dancer Dufon's performance while wearing the advertised clothes. Dockers director of brand marketing, Patti Sircus Bender, points out that their target demogrpahic is "tech-savy" men, age 30-39. The ad will appear in a number of iPhone apps starting next week, and run for 4 weeks. What's next? Well, we can imagine a great ad for Shake N' Bake.

source: Advertising Age via EngadgetMobile


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