New Dockers ad for iPhone shakes things up

New Dockers ad for iPhone shakes things up
The latest thing in advertising on the iPhone might shake things up a bit. Dockers, the apparel company, has created a shakable ad for the iPhone that uses the device's accelerometer to change the orientation of the spot from portrait to landscape. Shaking the phone also starts urban street dancer Dufon's performance while wearing the advertised clothes. Dockers director of brand marketing, Patti Sircus Bender, points out that their target demogrpahic is "tech-savy" men, age 30-39. The ad will appear in a number of iPhone apps starting next week, and run for 4 weeks. What's next? Well, we can imagine a great ad for Shake N' Bake.

source: Advertising Age via EngadgetMobile
New Dockers ad for iPhone shakes things up



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6 Comments

1. Legion

Posts: 397; Member since: Dec 12, 2008

This is the start of something very wrong......

2. Jyakotu

Posts: 867; Member since: Dec 12, 2008

What, advertising? As technology advances, so does advertisement.

4. Legion

Posts: 397; Member since: Dec 12, 2008

Cool, in the future, im sure you will be defending the marketers broadcasting commercials into our dreams!

3. The Godfather unregistered

wow so exciting.

5. crd22

Posts: 77; Member since: Apr 15, 2008

Oh boy! A REAL reason to buy an iPhone!

6. E.N.

Posts: 2610; Member since: Jan 25, 2009

Just wait until it comes to your phone.

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