NEC looking to start up sales of mobile phones overseas again

Low mobile phone sales in Japan is taking its toll on some of its domestic manufacturers; specifically NEC. Industry wide shipments for mobile phones in the Land of the Rising Sun have dropped tremendously 29 percent in the year that ended in March. Although NEC is Japan's number three phone maker, they are planning on resuming overseas sales of their handsets due to the steep drop in domestic phone sales. NEC was forced to pull out of China and Europe three years ago after competition drove out their overseas business. Company spokesman Shinya Hashizume said that a return to Europe is a possibility and will target markets where it can offer their handsets at around $300. To even make it worthwhile, they will need to look at selling around one million units to make it profitable.

via Reuters