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Motorola to focus on marketing, not phone releases, in 2012

0. phoneArena posted on 11 Jan 2012, 20:03

Motorola says it will slow down the release of new handsets in 2012 to concentrate on marketing as CEO Sanjay Jha pointed out that releasing a lot of similar looking phones will not help expand Motorola's business...

This is a discussion for a news. To read the whole news, click here

posted on 11 Jan 2012, 20:51 1

1. remixfa (Posts: 14605; Member since: 19 Dec 2008)

wow, its like i have an inner ear to these guys. i just said they should do this exact same thing. lol. great minds think alike :)

posted on 11 Jan 2012, 20:58

2. e.wvu (unregistered)

Motorola is finally starting to do what it should've done from the start!

posted on 11 Jan 2012, 21:07

3. InspectorGadget80 (unregistered)

Looks like I wont be buying another Motorola phone. The Atrix will be my last phone. Verizon gets all the goods from MOTO Ill be buying the SONY ION.

posted on 11 Jan 2012, 21:08

4. torr310 (Posts: 1085; Member since: 27 Oct 2011)

i focus on competitive/innovative phone releases, not marketing.

posted on 11 Jan 2012, 21:08 2

5. ahhxd717 (Posts: 332; Member since: 08 Dec 2011)

I really hope other manufacturers (primarily HTC) follow suit and release one flagship superphone every year or so, with variants on different carriers, along with some lower tiered phones to appease everyone. Much like Samsung. Maybe we can get some more stable and quality handsets this way, rather than a let of not so thought out ones.

posted on 11 Jan 2012, 21:30

6. threeline (Posts: 267; Member since: 11 Sep 2011)

I would be pissed if I bought the Droid RAZR just to get upstaged by the RAZR MAXX, damn Moto dats cold! I ain't plannin on buying a Moto. No sir!

posted on 11 Jan 2012, 21:56 1

7. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

Hope its true! 40% less phones ! And better marketing plus faster updates

posted on 11 Jan 2012, 22:12

8. KingKurogiii (Posts: 5713; Member since: 23 Oct 2011)

now watch everybody say in 2012 that Motorola should step it up. xD

posted on 11 Jan 2012, 22:26 2

10. remixfa (Posts: 14605; Member since: 19 Dec 2008)

we all talked about this a long time ago how eventually things would slow down.
its like popcorn. it starts off with just a few pops (G1, mytouch, droid) then you have a crazy explosion of pops for a while (50,000 androids since then), then it slows down to a more steady pop.. (quality devices like the SGS2, Razr, Evo). We are finally entering the slow pop phase where we will get less devices a year, but they will be of higher quality. I dunno about u, but that makes me all warm n fuzzy on the inside. The SGS2 is going to be a year old soon and its still one of the best, if not the best, device on the market. Quality over quantity.

posted on 11 Jan 2012, 23:38 1

11. KingKurogiii (Posts: 5713; Member since: 23 Oct 2011)

the Galaxy S II just unlocked the "Looks Like We're Going Steady" Achievement. keep remixfa goo goo ga ga for a whole year. xD

posted on 11 Jan 2012, 22:16

9. imkyle (Posts: 1086; Member since: 18 Nov 2010)

Ice Cream Sandwich updates please.. Xoom *cough cough*

posted on 12 Jan 2012, 01:02 1

12. sgogeta4 (Posts: 394; Member since: 02 Feb 2011)

I hope that when they say "fewer new things and will make sure that more things stick before moving to new ideas", they mean to focus on their crap software. They have awesome hardware but without the right software optimizations, their phones will not give a good experience (of course based off of my usage).

posted on 12 Jan 2012, 03:07 2

14. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

I know I'm a weirdo, but I actually love Motorola's user interface. Sure, aesthetically, Touchwiz and Sense are prettier, but Motoblur is so damn customizable, and its messaging and social update widgets are beyond compare. Also, I like Motorola's music player and "group" organization of apps.

If you're talking about bugs, yes there were a couple of buggy phones. But for the most part Motorola's phones are pretty solid.

posted on 12 Jan 2012, 01:17

13. naga.appani (Posts: 36; Member since: 26 Nov 2011)

Exactly what I thought....

posted on 12 Jan 2012, 03:19

15. Sniggly (Posts: 7305; Member since: 05 Dec 2009)

I hope we see at least one or two high profile releases per carrier, and perhaps more standardization of the phones across the board. Moto's representation across each one is a little lopsided. There are currently 4 Motorola phones on Verizon Wireless with 2 more on the way this month. They're all kind of pricey. The cheapest, the X2, sits at 100 dollars. And quite frankly, I'm kind of afraid to sell that phone from the bugs I hear it had. Also there are great LTE phones for cheaper. The DROID 3 is still 200 while the Bionic is 150, so there go its sales-especially when the Stratosphere offers a more comfortable QWERTY and faster data for free. The Bionic is 150 and not the most aesthetically pleasing phone around. And the RAZR is kickass but still at 300 (at our store).

Sprint only has 1 Motorola phone, the Photon. Its specs are kickass and its price is right-100 dollars. It's not the sleekest phone around, but people still buy it a lot-especially since it offers almost the same performance as an epic 4g touch at half the price.

The Atrix 2 sells well also, but it's crippled by its low internal memory and the cheap 2 gig card in it. At 50 bucks it's a steal, but its lack of internal memory means a memory card is almost a must, and most people won't necessarily make that purchase.

I'd like to see Motorola take a cue from Samsung-release some great lower end phones at lower price points, and then create one kickass phone with only slight variations across carriers. In other words, Motorola needs to stop being the carriers' bitch.

Also, HTC needs to continue the Vivid and Rezound trend and keep releasing phones with higher internal memory. 1 gig internal for the Evo 3D was total bulls**t and screwed the phone's performance.

posted on 12 Jan 2012, 14:34

16. MotorolaandSamsungFTW (Posts: 10; Member since: 05 Jan 2012)

really, they're already delayed on releasing new phones , it takes them 2 months to design new phones..... wow now they'reeven more slower. motorola is DEAD

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