Moody's slashes Sony rating, now one downgrade away from junk

Moody's slashes Sony rating, now one downgrade away from junk
Moody’s, one of the big three credit rating agencies, has downgraded Sony’s rating to just a notch above junk. The downgrade to Baa3 from Baa2 happens after another downgrade for Son in October.

The main reason Moody’s quoted is quickly declining sales of Sony consumer electronics. Smartphones might be the only exception in the Japanese company’s business as it cut its forecasts for sales of digital cameras, TVs and gaming consoles.


Sony’s Xperia smartphones at the same time grew and the company sold 8.8 million devices in Q3 2012, becoming the world’s fourth-largest smartphone maker after Samsung, Apple and Huawei.

source: Reuters

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13 Comments

1. buggerrer

Posts: 306; Member since: Sep 21, 2011

LOL @ Sony

5. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Man SONY just lose the attitude and we now you can deliver awesomeness in eleectronics so DO IT! I mean as of late sony has lost TV business to Sammy and LG, phones to Sammy, Apple, etc, digital cameras to Nikon, Canon, laptops to a whole lot of players but gaming consoles are ok though since there are only two major players. Sony is taking a lot of time to bring out their Yuga and Odin which have specs like today's phones....by the time they release it could be too little too late...and their laptops quality have taken a turn for the worse...only the high end ones are good the budget ones feel like plastic toys which is not the case with other manufacturers

2. mydi.maus unregistered

sony pick the pace

3. byazatt

Posts: 316; Member since: Oct 26, 2012

someone in Sony has been making a string of wrong decisions. for instance, late adoption of dual core smartphones while the ones available being unable to compete price wise. experia arc s costing same as galaxy sii in their day! meeeh

6. lee480 unregistered

lol what bulls**t... Sony is failing not in mobile, in fact, it has beaten your favourite HTC and LG.... Get your facts right before spewing nonsense.

10. Commentator

Posts: 3722; Member since: Aug 16, 2011

Yeah, during a quarter in which HTC and LG launched absolutely NO new products and Sony launched several. If the TL is the best they can do, I can't see their current drive maintaining traction. This is unfortunate because I am a fan of both Sony's hardware and UI design.

4. deacz

Posts: 162; Member since: Nov 02, 2011

Yea dunno I had both the Arc and the Gs2 and tbh I liked the arc more... go figure mainly because of the design with is still stellar.

7. byazatt

Posts: 316; Member since: Oct 26, 2012

sure, Sony's design is a killer, but in this case I would be lost with sii any day.

8. XPERIA-KNIGHT unregistered

who cares what "moody's" think?

9. ryq24

Posts: 872; Member since: Oct 17, 2011

japanese electronic maker are going downhill. times are changing and it's the koreans and chinese that are growing. bad decisions ,poor marketing and expensive products are killing the japanese electronic makers like sony, panansonic and sharp. but having said that, quality wise japanese still rule! koreans like samsung just make great looking products but does not last as long as compared to their japanese counterpart.

11. GoBears

Posts: 456; Member since: Apr 27, 2012

Ha yeah right. Every single sony product I have ever owned failed prematurely. Well except for my W600i lol. Still have that. As far as I'm concerned I've already slashed Sony to "junk" rating.

12. oister85

Posts: 505; Member since: Apr 27, 2012

That's right I agree with moody I own a sony tablet s and Walkman z there both are poor in software wise cellphones are always late. I hope sony gets better becouse that's my favorite brand Att a sony fan

13. bipinm

Posts: 124; Member since: Oct 07, 2012

Sony made many bad decisions earlier when Stringer was the CEO...They are paying the price for that now....But things are changing now...With the new CEO Hirai, Sony made a major restructuring and is ready to bounce back.... I know they can come back to the top...

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