Microsoft’s new Windows Phone ad is (too) much like Google’s old Nexus commercial

Microsoft’s new Windows Phone ad is (too) much like Google’s old Nexus commercial
"Good artists copy, great artists steal." You have heard this often misinterpreted quote so many times that you are probably confused with its meaning. Chances are, though, Picasso originally meant artists go through a ton of great ideas, “stealing” them but always breaking through their own personality so after that no one could recognize that “stolen” inspiration.

In the latest Microsoft Windows Phone ad? More like plain stealing. At least, you can clearly see the strange similarity with a commercial Google released for the Nexus at about the same time last year.

Is it us, or does this seem a bit too familiar? What do you think?

source: 9to5Google



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32 Comments

1. wendygarett unregistered

well, almost all ads are same tho... Its hard to tell...

3. NickPeters

Posts: 74; Member since: Oct 24, 2012

That's true. But not only commercials but most of the things in the industry these days. That's a little sad and boring.

20. the_best

Posts: 139; Member since: Oct 14, 2012

ok so anyone who acually listned to what they said cant honestly say these to are alike! google is basicly saying that they have a phone for everybody, while microsoft says that they got a phone for you.

29. jtech

Posts: 101; Member since: Jul 14, 2011

It is nice to be an individual rather then just one person in a sea of people

23. -box-

Posts: 3991; Member since: Jan 04, 2012

I was hoping for ad more like that for the Surface. No words, just demonstrating what the device can do and why it's appealing.

2. NickPeters

Posts: 74; Member since: Oct 24, 2012

Copy...aaaaanndd CUT! Alright people, lets go for another scene... ;)

4. MeoCao unregistered

Oh, only if WP can learn more from Android, not just those commercials.

14. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

yeah because android was the first to have everything right......they dont need to learn anything we dont need an android clone wp8 is doing fine

22. Whodaboss

Posts: 176; Member since: Nov 18, 2011

You're so right, if that were the case all these Android makers wouldn't be paying Microsoft Millions for as you put it things it "... can learn more from Android...". If Google/Android could/would create their own technology, then, just maybe then they could teach Microsoft something. Otherwise, let Android keep on being successful using all the technology they have "learned" to use from Microsoft.

31. jroc74

Posts: 6023; Member since: Dec 30, 2010

Well....it not like they use a boat load of tech from MS or that MS uses. Last I heard it had to do something with maps.

5. Lifengineer

Posts: 44; Member since: Dec 15, 2011

Excuse me but I did not see one resemblance!!! Unless if you mean that there are normal people on both ads! Then I agree! They should have used Martians!!!

8. smartphone

Posts: 160; Member since: Oct 21, 2011

Me too unable to find any resemblance except google is showing features and MS is showing customization. Don't blame anyone for stealing without any actual proof.

6. Saad073

Posts: 13; Member since: Dec 10, 2010

Before you accuse them of stealing, you might want to check the upload dates. Windows Phone video: November 11th. Nexus 4 video: November 16th. Nice try, PA.

7. Saad073

Posts: 13; Member since: Dec 10, 2010

Oh wow what a fail. I just saw the dates again, and the Nexus video is from 2011. Sorry about that, you're all good PA :P

11. hkn101

Posts: 8; Member since: Feb 21, 2012

and it's not a nexus 4....

25. aahmed215

Posts: 169; Member since: Jun 18, 2012

You didn't even need to see the dates. The Google Nexus obviously came out a year before Windows 8 phones.

9. AmitMajumder

Posts: 178; Member since: May 21, 2012

Its Google everywhere....

10. thelegend6657 unregistered

The redhead in the beginning if the video , she's hot . Anyone have her Facebook or know who she is ?

15. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

thats just sad

12. Altair

Posts: 367; Member since: Feb 02, 2012

What else you can expect from a copycat company like HTC? They steal everything, change it a bit and call it "innovative". I just puke on HTC stuff.

16. thelegend6657 unregistered

What about crapsung ? That wasnt even a HTC ad , its a microsoft ad

30. jtech

Posts: 101; Member since: Jul 14, 2011

Samdung*

18. hiBreed

Posts: 90; Member since: May 29, 2012

i thumbed you both down

13. tigermcm

Posts: 861; Member since: Sep 02, 2009

It could be EXACT same commercial for all I care at least Microsoft finally has real commercials running should be all that matters

17. hiBreed

Posts: 90; Member since: May 29, 2012

hey, google applied for a patent on that ad. if that was a lumia 920 that just sold out on pre orders in 30 minutes, id say "give me 1"

19. wp7tribes

Posts: 52; Member since: Aug 12, 2011

i think Microsoft ad striking google ad by saying " we are not for everybody we for the Individual " the great thing about wp8 is that you customize the look of your start screen depending on your interest music - book - social - gaming - news - fashion etc

21. lauremar

Posts: 181; Member since: Feb 29, 2012

You're exactly right! I think MS, by releasing this ad, is trying to answer Google's ad that came out a year ago, not copy it... I think that is clever.

24. Roomaku

Posts: 278; Member since: Feb 06, 2012

It's a stretch, the only real similarity is that they are obviously both trying to advertise to 18-25 year old markets, with all the images of hip people in the Google ad. While in the WP8 ad it's more about the persons start screen being them. Does anyone else think the guy with the purple one looks like a goofy Ben Stiller?

26. rsiders

Posts: 1815; Member since: Nov 17, 2011

Similar commercials but Windows Phone clearly reflects the personality of the individual and that's why I love it. But I did like the Google ad too.

27. cdgoin

Posts: 614; Member since: Jul 28, 2010

Nothing alike, other than describing the people that use the phones. Artistically and visually they are nothing alike. Who writes some of the junk that is on PA..?

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