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Microsoft's big announcement slips, company to enter tablet business to compete against Apple

0. phoneArena posted on 15 Jun 2012, 14:28

We've all been on pins and needles, waiting for Monday's big announcement from Microsoft which apparently has been leaked; the Redmond based company is going to compete against Apple in tablets by producing their own using both ARM based and Intel made processors...

This is a discussion for a news. To read the whole news, click here

posted on 15 Jun 2012, 17:13

39. Penny (Posts: 1672; Member since: 04 Feb 2011)

@ remix

I do agree with you that Microsoft is unlikely to customize the code for their own tablets. This, above all else, would be the one action that would alienate manufacturers. The point, however, is that they will have the ability to do so. They're selling a closed OS to their partners, but to them, it could potentially be wide open. Again, they are unlikely to do this, but it is bound to be a concern for their hardware partners.

The second advantage they have is manufacturing cost, and this is an automatic advantage -- not one they may potentially utilize. Whatever the price that they are selling the OS to their partners for, their cost per unit will be that much less.

It isn't analogous to a Nexus product for these two reasons. A Nexus is based off an open-source OS, so each manufacturer has equal ability to customize and integrate it. At the same time, each manufacturer has equal cost to license the OS = $0 (not considering IP infringement costs).

posted on 15 Jun 2012, 18:15 2

46. remixfa (Posts: 14605; Member since: 19 Dec 2008)

Windows is a licensed "open source" OS. You pay for the licence then you can do pretty much whatever you want with it.

I dont see where MS gets a price advantage on parts. They dont manufacture anything. They will be buying for someone else to make it. Asus, Samsung, Dell and others do in house manufacturing. More than likely any competitive advantage MS might get for not having to licence itself to itself will be offset by not being able to match other's self manufacturing costs.

posted on 15 Jun 2012, 20:11

56. Penny (Posts: 1672; Member since: 04 Feb 2011)

From my understanding, Windows is a closed source operating system. Great access if you want to customize, but still closed source. However, I do think Ballmer and Microsoft were planning to open up Windows at some point; don't know if that is happening with Windows 8.

Microsoft wouldn't get an advantage on parts. All else being equal, I was just demonstrating that Microsoft would have the reduced per unit cost of licensing their OS (for their own tablets). But, as you correctly pointed out, all else is not likely to be equal. Other manufacturers probably have a leg up on Microsoft when it comes to sourcing components at cheaper prices, or at least we would presume.

posted on 16 Jun 2012, 04:46 1

71. remixfa (Posts: 14605; Member since: 19 Dec 2008)

I dont know if you could call it "closed source". If Apple is "closed source" and android is "open source", MS would fall somewhere in the middle, but closer to the Android side. Yes, you pay a liscencing fee, but after that (as far as the W8 desktop version goes), you can mess with it to your heart's content just like any other windows system. If MS stays true to its roots, the windows subsystem should be pretty easy to get into and make changes. If it were freeware like android is, we would call it open source or mostly open source. I dont know that charging an upfront licence fee really changes that as long as the rest is still there.

Anyways.. I cant wait. My tablet decisions are on complete hold until we see what W8 (not RT) is bringing. I dont think I'll be upgrading my desktop to W8 any time soon unless they offer some kind of cross license bundle offer, but I really would love the extra functionality with tablet portability. It would make school on the go much easier.

posted on 15 Jun 2012, 16:28

26. snowgator (Posts: 3604; Member since: 19 Jan 2011)

Penny- I have concerns....

Does this show that Microsoft is truly focused on the Tablets over their WP support?? I am starting to worry. I had a problem with the software interface with my Wife's Titan, and after AT&T assured us it was a Microsoft issue (which I believe, without going into really boring details), I finally got a phone number for a MS tech. Did you know there is NO ONE you can talk to about WP? If you can't get help online, there is no alternative. Want help with XBOX? PC's? Freaking SERVERS??? They have trained operators for SERVERS, BUT NOT WP!!! It is CRAZY!!!

Now, we have MS taking the XBOX approach to Tablets, and tap dancing in the streets over it. They have Apps for XBOX live and Word to Android, the iPad and the iPhone (which I actually agree with), what does that leave for their WP experience?

I am all in on truly functioning Tablets. Especially seeing how the market has yet to truly take off. MS and their software is a natural for it. But, if MS is slowly moving to an Apple mentality, where does that leave WP? Where does that leave manufacturers like Samsung, HTC (already slighted by MS), LG (who has already slighted MS), and other WP producers? Especially if WP 8 makes strides, but not HUGE strides?

I am really tired of mixed signals from this company.

posted on 15 Jun 2012, 16:39 2

29. remixfa (Posts: 14605; Member since: 19 Dec 2008)

WP is the glue that holds all the other pieces together. sure, ya get some W8 on your PC/tablet, your Xbox changes to it.. your Ford Sync starts lookin like it.. and who knows what else. But what will be the 1 device that stores all your important info and is always around you to sync to other W8 devices? Your Wp8 phone. Its a very important part of the Live Tile ecosystem that MS is trying to build. I always thought WP7 was the stepping stone to something bigger, and if I'm right, MS will put a lot more behind WP8 service wise than they currently have now.
No worries bud.

posted on 15 Jun 2012, 16:51 1

34. MindHead (Posts: 1; Member since: 15 Jun 2012)

Snowgator - I would love to offer you an answer to your concerns but I feel they are bit confused and mislplaced.

You may be among a small percentage of people who recevied a defunct Windows Phone UI where the issue was with Windows Phone OS and not the implementation by the OEM. If that is the case, perhaps Microsoft feels the amount of resources for such a call are not warranted. (Possibly a sad reality)

This is the same thing that happens on Android for that matter, and to a large extent iOS. Phone UI's largely are not fixed with call support. It is rare someone can walk you through UI bugs the same way they do on a full blown OS. Normally there is patch released by the developer or the OEM to address such an issue. It would really be up to HTC to speak with Microsoft about the number of UI calls they are receiving and for Microsoft to send the appropriate patch to HTC to implement (which has happened on several occasions).

The WP experience is an in-house project, that once completed, is then shipped to OEM's to implement. HTC has a notorious record for bad implementation of many OS.

As far as being slighted, Samsung, HTC, and LG have not. They were among the first WP developers and chose not to invest adequate resrouces into the platform. Nokia, is actively seeking APP partnerships, using quality design and offering a Mapping solution that benefits the entire ecosystem. I feel if HTC, Samsung, and LG feel slighted, it is only at their own behest they do so.

posted on 15 Jun 2012, 17:39

41. Penny (Posts: 1672; Member since: 04 Feb 2011)

@ snowgator

I did not realize that Microsoft does not have phone support for their WP7 product. That's the bad news. The good news is that I didn't know this because I've never had to use it, and I think this is probably true in general for most WP7 users. As MindHead stated, this is probably the result of a calculation by Microsoft that it may not be worth the resources, sad as that may be.

Personally, I am not too disappointed by this. In this business world, I have been getting used to more and more B2B companies offering only e-mail support, or optional phone support at added cost. While this may not be considered a good thing, it is a natural result of more and more services being moved to the online/digital realm. Another trend that goes hand-in-hand with this is the shift of help resources to online, in the form of FAQs, e-mail support, and forums.

As for Microsoft focusing on tablets, you have to understand that this is actually a POSITIVE sign for what's to come with Windows Phone devices. What it means is that Microsoft is going all in with this ecosystem that they started with WP7. It means that we really could be looking at, in the near future, an OS that is integrated across all platforms, and seamlessly at that.

That's also the vision that we have to hope and assume the manufacturers are seeing. While Microsoft joining the hardware fray may bother some of these manufacturers, they are businesses that will not want to pass up the opportunity of cashing in on an ecosystem with so many different access points (phones, tablets, computers, games, business solutions, and more).

So, I appreciate your concerns snow, and they are very appropriate for the occasion. If all goes poorly in Microsoft's execution, then we end up with a situation that validates your concerns. But if Microsoft executes their game plan and succeeds, then we are looking at a huge opportunity for Microsoft. Either way, if Microsoft is putting all their eggs into this basket, you can rest assured that they are not going to ditch any aspect of the game plan (such as support for WP8 devices).

posted on 15 Jun 2012, 15:04 1

10. steven252000 (Posts: 64; Member since: 10 Feb 2010)

Hmmm.....will it be called the Microsoft Kin 3? lol

posted on 15 Jun 2012, 15:24

11. ivanko34 (Posts: 617; Member since: 04 Sep 2011)

Maybe this is good. Samsung tablets are not very good, slow and lot of bugs never fixed - i own one, and i never buy apple. So the ms tab is interesting

posted on 15 Jun 2012, 15:35 1

13. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)

If Google can make their own tablet (Nexus Table), why cant MS do the same???

posted on 15 Jun 2012, 15:48 4

19. Chronos (Posts: 258; Member since: 25 Feb 2012)

Google is only working on the software. ASUS is working on everything else.

posted on 16 Jun 2012, 03:04

66. -box- (Posts: 3991; Member since: 04 Jan 2012)

True, but the premise is the same, be it Microsoft, Google, Apple, Best Buy (Insignia), etc. Apple doesn't make their own equipment, but they (and some non-U.S. companies) develop the software and general design for their devices, then they have companies like Foxconn manufacture them.

posted on 15 Jun 2012, 15:36

14. NexusKoolaid (Posts: 493; Member since: 24 Oct 2011)

So that was Monday's announcement? An official outing of the industry's worst kept secret? I'm underwhelmed.

posted on 15 Jun 2012, 15:40

15. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)

Hey Alan F, you should post this:


posted on 15 Jun 2012, 15:41 1

16. clevername (Posts: 1436; Member since: 11 Jul 2008)

I bet there will be quite a focus on smartglass with Ms tablets. Exciting.

posted on 15 Jun 2012, 15:42

17. RichieRich379 (Posts: 21; Member since: 23 Mar 2012)

I think microsoft should just buy nokia and make their own cell phone. WIndow 8 tablet is going to be a big success no matter what. Removable battery, sd card slot and hdmi out. Plus the most advance ui of all tablets by far, its a no brainer, however by them making a tablet it could irate their pc partners who was hoping to cash in. Big time for microsoft; seems that they have learned from their mistakes and now quality and advertising are priorties going foward.

posted on 15 Jun 2012, 16:39

30. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

But there still will be over 50 restrictions....

posted on 15 Jun 2012, 15:48

18. MorePhonesThanNeeded (Posts: 645; Member since: 23 Oct 2011)

This is the same thing that Android OEMs wondered about when Google acquired Motorola. We'll see what happens shortly, it's going to be a hard sell for MS to get OEM to support them whole heartedly especially the likes of Samsung, Motorola, Sony and other top tier manufacturers. Hope this works out better for them than their smart phone business.

posted on 15 Jun 2012, 16:11

21. putes (Posts: 38; Member since: 03 Nov 2011)

I think Microsoft's hand has been forced since third party vendors have been lousy at creating Windows PCs and tablets.
IF Microsoft can integrate and created a superb tablet because it also makes the OS and it sells it at a low price then MS could have a winner.
But MS has to deliver... and here is the problem...
Is MS just creating a tablet to say we have a tablet or is MS creating the most amazing tablet since the iPad3?
If this tablet doesn't surpass the iPad3 then it is another loser.

posted on 15 Jun 2012, 16:24 1

25. RichieRich379 (Posts: 21; Member since: 23 Mar 2012)

Removabe battery, threre it surpassed ipad3

posted on 15 Jun 2012, 16:56

38. thedarkside (Posts: 654; Member since: 30 Apr 2012)

so just because it has a removable battery its better than the new ipad?

posted on 16 Jun 2012, 03:06

67. -box- (Posts: 3991; Member since: 04 Jan 2012)


posted on 16 Jun 2012, 03:10

68. -box- (Posts: 3991; Member since: 04 Jan 2012)

All Microsoft (or any other tablet manufacturer for Windows8) has to do is make a tablet that is on par (at least) with a netbook or nettop (in terms of functionality, performance, portability, battery life, etc) with a touchscreen, make it good looking, well-built, well-balanced, not too heavy, and everything else that's essentially standard on a tablet or netbook, and it'll outperform (and possibly outsell) every other tab on the market, if it's priced accordingly. Price them the same as a netbook, say $200-450 depending on specs, and offer docks like for Asus' Tranformer line at a reasonable cost. Do that, and I'd be waiting to preorder one and forego the extra cost of getting a convertible notebook/ultrabook

posted on 15 Jun 2012, 16:34

27. roscuthiii (Posts: 2241; Member since: 18 Jul 2010)

I'm thinking not so much an iPad competitor, but more like 7" Kindle Fire competitor. Maybe running Windows Phone, the next version, Apollo or whatever. Don't they have some kind of deal with the Nook or Barnes & Noble too?

posted on 15 Jun 2012, 16:40 1

31. remixfa (Posts: 14605; Member since: 19 Dec 2008)


Honestly. I think we need a new Balmer pictures for MS articles. Poor old sniggly is going to have a myocardial infarction if he sees Balmer too many more times. :)

maybe something with him smiling.. and wearing something cute... and frilly.. lol

posted on 15 Jun 2012, 16:42

32. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

But would Androids, Fandroids, iFans buy this...

posted on 15 Jun 2012, 16:51 1

33. remixfa (Posts: 14605; Member since: 19 Dec 2008)

I would.

posted on 15 Jun 2012, 21:31

59. BREvenson (Posts: 240; Member since: 17 May 2012)

You never know until it happens. If Microsoft markets this well and shows that it can offer something that the iPad can't (which is tough, to be honest), then they have a chance. They probably won't take a lot of market share away from Apple, but if it works, they'll have an opportunity to gain something new and show that they still have what it takes to give people good products that can hold their own in today's market. As I have mentioned before, there's only one way to find out.

posted on 15 Jun 2012, 17:39 1

42. jove39 (Posts: 1976; Member since: 18 Oct 2011)

Though...manufacturers have done wonderful job with win8 tabs at computex...I like Acer's w7000...not sure what extra MS will bring...apart from saving licence fee...and "the latter would have a huge advantage over the other manufacturers"...what huge advantage writer is talking about here?

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