Microsoft's Surface Pro 3 tries to belittle the MacBook Air in three new ads

Microsoft pushes forward on the "tablet that can replace your laptop" tag line with its latest ads for the Surface Pro 3. After offering to take Macbook Airs as trade-ins for a brand new Surface Pro 3, the company now dials it up a notch by flaunting their latest tablet's features, which the Air does not have, on video.
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37 Comments

23. volvoV70guy

Posts: 13; Member since: Jun 06, 2014

It's sad that consumers are generally ignorant enough that the competitor for a high-end PC is a grossly overpriced netbook.

27. ojdidit84

Posts: 462; Member since: Jul 16, 2011

With the Surface Pro 3 using a i3/i5/i7 processors, these are anything but netbooks. Have you ever used a netbook? The performance of those things are abysmal compared to even the lowest spec laptops. Performance of the SP3 is the same as the majority of the mid-range laptops that people buy. But just like an Ultra Book, you're paying for the form factor and portability. Also, I don't know where you've got that they're competitors for high-end PC's. These are more direct competitors to Ultra Books which are meant for good performance/battery life in a compact ultra portable package. That much is pretty clear. You're not going to find a high-end laptop anywhere near this form factor. Not in this size and price range anyway.

28. AfterShock

Posts: 4146; Member since: Nov 02, 2012

MS would get my money here no question.

29. janis

Posts: 397; Member since: Mar 10, 2014

i got 15" and 13" macbooks, both latest ones, both 256/8gb, i got them for almost free, i got surface pro 2, 256/8gb, i got dell xps 502l ore something old sandy bridge i7/ 6gb ram new ssd inside+ new fhd display+ dedicated gpu, and i got another really powerful pc 16gb ram, 770gtx sli bla bla. so i do lots of Lightroom and photoshop, illustrator, sometimes civilization 5, battlefield 4. macbooks are good for none of these jobs, yesterday exported from lightroom 150 raw pictures on macbook it took about 20-25 min. photoshop is slow, Lightroom same on big pictures. games forget about it. surface pro lightroom no freezing same with photoshop, civilization goes easy, ok battery goes fast but idea is that it can run that game. dell xps can run all these jobs no problem price tag is about 600pounds if in UK money. my macbook is about 1700... so if u think macbook is good for designers and stuff its very wrong. and if u need to get stuff done forget about osx, windows is way better. so i am really planning to get rid of one of macbooks and get dell precision m3800 for less money.

34. sena7

Posts: 29; Member since: Jul 12, 2012

Something to consider for those who religiously hate Apple: A common argument against Apple is that their product is overpriced. Who are you to determine what someone else is willing to spend on a product (as it turns out plenty of people are willing to spend for Apple products). What appears clear to me is that Windows and OSX based machines are two very different products. Everyone on here seems very capable and eager to point out the differences; why can't people seem to understand that these are two very different products aimed at different people? It seems strange to me to belittle someone who doesn't have the same tastes as you do. This is probably do to the perception of what an Apple user is. Truth be told, Apple users come from all different backgrounds just like Windows users. Trust me, there aren't enough hipsters in the world to sustain Apple's sales. Another argument is that people who buy Apple products are either A) brainwashed or B) dumb. I'd argue that if you'd believe either assumption to be true, you're the one who is suffering from serious delusions. As much as some of you may hate it, people are free to choose what they please and their requirements for that aren't the same as yours. The ire against Apple on this website is Jihad level of hate, and perhaps is more reflective of irrational behavior than anyone purchasing an iPad or MacBook. I don't know if it's Apple's general success in the industry, public perception, or something else entirely (please enlighten me), but the Apple hate is largely misplaced.

35. AlikMalix unregistered

Awesome post... I can understand the ignorance toward apple products - you dont like them that's your problem. But hate toward apple consumers is beyond me... (see my other posts).

37. JMartin22

Posts: 2370; Member since: Apr 30, 2013

They are overpriced, just like PCs, they source all their components from the very same suppliers. DRAM, SDDs/HDDs, CPUs, GPUs, displays. The only real difference between Macs and PCs is the operating system software. Apple charges these exorbitant premiums on these very same components because they have no competing manufacturers on their platform like Windows does and clever marketing schemes to make the consumer think that the product they're purchasing at MSRP are really that valuable. This is merely done to maximize the company's profit margins. They've always been about making 35-45% profit premiums on all their computers, smartphones and tablets.
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