Microsoft's Ballmer calls Apple a "low volume player" in all markets except tablets

Steve Ballmer sat down with the Wall Street Journal and told the financial daily that the launches of Windows 8 and the Microsoft Surface tablet were not spectacular and that numerically, there was nothing to report and when asked about Apple, he called them a "low volume player" in its markets save for tablets...
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60 Comments

48. -box-

Posts: 3991; Member since: Jan 04, 2012

In terms of sales and consumer adoption? No. Everything else? Arguably yes.

8. ilia1986 unregistered

Google and MS will make an Apple pie out of Apple. :D

9. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

Windows fanboys vs Apple fanboys ....fight (get your popcorn right here )

49. -box-

Posts: 3991; Member since: Jan 04, 2012

Windows "fanboys" are known as Winners, so the fight is already won.

10. Aeires unregistered

Love it, I really missed the MS vs Apple battles. Good to see some competition getting stirred up.

11. ddeath

Posts: 170; Member since: Apr 14, 2012

Looks like Steve Ballmer is getting a bit balmy. They did sell a lot of iphones so you shouldn't say they are a low volume players in ALL markets except tablets.

12. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Microsoft is becoming more like apple even worst.... I hate all this companies which only looks for money..... Here i come open source.....here i come google....(also canonical)

14. PM8888

Posts: 10; Member since: Oct 24, 2012

Why do these executives have to take shots at one another? Why can't they simply do an interview and only focus on their own products?

27. CreeDiddy

Posts: 2135; Member since: Nov 04, 2011

I agree 1000%. They need to let the consumer dictate the market and not them.

15. lolwoot

Posts: 27; Member since: Jun 01, 2011

Bet he wouldn't dare saying that to google (love to see he try tho)

44. JeffdaBeat unregistered

Yesterday he said Android copied iOS o.O

17. InspectorGadget80 unregistered

Then why don't u sue APPLE instead of Android?

30. Rydsmith unregistered

Please do research... Microsoft and Apple have cross licenses on their patents to avoid any lawsuits in a "I'll scratch your back if you scratch mine" way. However with Android, Microsoft licenses out their patents which many of the OEMs have paid for with no problem, however Motorola feels like it is exempt from this rule and has not responded to any of MS's request for a settlement or a license for the infringing patents. Also please note that Microsoft is actually being forced to include Google within the suit and infringement claim due to Motorola now being a subsidy of Google. And now you know, cause knowledge is power.

50. -box-

Posts: 3991; Member since: Jan 04, 2012

Microsoft is still (to my knowledge) a majority shareholder in apple; don't think that would happen. It's also why they're so friendly about cross-licensing and why we haven't seen any lawsuits between them in over a decade.

22. Savage unregistered

How about these people stop badmouthing their competitors and devote their focus to their own products?

23. rassouli5 unregistered

I don't see anything interesting in Apple devices. My first smartphone was Sony Ericsson XPERIA X1, a windows mobile device. I still have it & I won't even trade it with an iPhone 5. The only thing which takes the place of my WM phone will be a Nokia Lumia 920 or later Microsoft Surface Phone. I've also never had a tablet, but my first ever tablet will be a Microsoft Surface. I'M A HARDCORE FAN OF MICROSOFT.

25. chebner

Posts: 249; Member since: Oct 17, 2011

"We wouldn't call selling 26.9 million units of the Apple iPhone 5 in the latest quarter "low volume"." Allen, I know you are very biased towards Apple and I understand the point you're trying to make, but you need to get your facts straight. Apple did not sell 26.9 million iPhone 5s last quarter they sold 26.9 million iPhones, all varieties. The iPhone 5 was only available for a few a little over a week last quarter and thus it makes up around 20% (give or take) of the 26.9 million figure. Yes Balmer's statement was ridiculous, but considering you're supposed to be a journalist, your misstatement is only a little less ridiculous. And unless you're doing a history piece about the original iPhone, please quit calling it "iconic" (i know you didn't use that term in this particular article), it only further shows your bias.

28. gallitoking

Posts: 4721; Member since: May 17, 2011

The comments on this article proves that there are no fandroids, There are only Apple haters, as they spend more time bashing Apple than talking good of their OS of choice.

35. networkdood

Posts: 6330; Member since: Mar 31, 2010

We have already explained how ANDROID is better - you seem to not agree, but can never provide reasonable and sensible explanations as to why you believe APPLE is better. Sales does not make APPLE better. Sega Master System was a better system than the 8-bit NES - NES had better marketing of their software and won the battle. Google is smarter than SEGA, obviously.

43. elandrumiii

Posts: 109; Member since: Mar 20, 2010

I personally like android and I love my gnex. I also am a big fan of apple and I am considering an iPhone5. I see no way possible, regardless of what is presented or show or said that anyone on here that hates/dislikes/or cannot stand apple wil ever consider anything presented. You love android great. I have said it before. 1 phone in different stages (3gs, 4, 4s, 5 against an Army of Android phones. It will never win it will never out sell and if it does out sell a particular model another one wil be used as the standard. So for anyone that likes/ loves Apple they will continue to be talked down to and called less intelligent and a few other words but I had to take them out or get banned

33. papss unregistered

MS seems to be banking with the 360 as well

34. networkdood

Posts: 6330; Member since: Mar 31, 2010

Ballmer says APPLE is a low volume player....wow....to quote FOREST GUMP: STUPID IS AS STUPID DOES.

36. ChiX017

Posts: 308; Member since: Nov 09, 2011

"tell the story in our own voice"...I like that. Jonathan Ive "we at apple...have built the new **** from the ground up....."

40. So-Sayz-Eye

Posts: 31; Member since: Nov 08, 2011

I wish the lot of you would read what HASEEBZAHID had written before running your mouths so loosely. Steve Ballmer may be many things but no amount of spin could account for the statement he made. He knows what Apple sales numbers are, he’s not that crazy to say they don’t sell items in high volume. s**t, we all see Apple quarterly earnings, how on earth can anyone with common sense say they are low volume in sale numbers. For those of you here’s HASEEBZAHID post: 13.haseebzahid posted on 3 hours ago4 i think most guys will miss the point the term is bussiness model he is refering too low volume yes they are. the Apple works on profit and Demand in market unlike android they keep the supply chain limited to what they expect will be sold very quick . i think he is refering to that point and not saying that people dont buy it. maybe some buisseness guy can elaborate more on it

52. StreetNerd

Posts: 870; Member since: Dec 08, 2010

Apple products arent that good... ppl buy coz its mainstream, its soooo mainstream... fuk it

53. Friendlysky

Posts: 54; Member since: Jul 04, 2012

Mr. Ballmer I hope you are right as long you working with those three major smart phones player in the market you will defeat apple easily.Apple is over proud themself right now! I can't wait to see someone coming along to drag them off the market and see steve crook crying.

55. maxican16

Posts: 364; Member since: Sep 29, 2011

Ballmer is a joke. I'm an android fan, but even I can understand (and appreciate) the powerhouse that is apple. Am I a fan? No. But I'm certainly not an idiot.

56. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

"Apple is a low volume player" LOL... says Mr. Late-to-the-party.

57. charms55

Posts: 41; Member since: Nov 08, 2011

Windows 8 will be shipping on all PCs quite soon (yes, there will be Windows 7 PCs still) but that alone will decide whether Steve is just blowing smoke. After all, Apple fired the first shot with their toast/refrigerator nonsense. I see beads of sweat regarding this and while the iPad Mini will do well with the faithful, there are just too many alternatives out there for it to maintain the momentum of the iPad. The surface is but one device. There are literally dozens of different forma factors out there for Windows 8 Pro and Windows 8 RT. The Surface is and will do well, but there are many players in the hardware market for these devices, and it will first be Android's share that takes a hit and then iPad. This will not happen overnight. But it will happen.

58. charms55

Posts: 41; Member since: Nov 08, 2011

Which reminds me. This is why Acer was so upset about Microsoft entering the fray with their new tablet. Not because they worried about increased competition for Windows tablets. Their offering of Windows 7 tablets was paltry. But because it will mean an eroding of the cheaper Android market.
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