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Microsoft marketing executive Sullivan says Windows Phone now has 5% (global) market share

0. phoneArena posted on 10 Jan 2013, 04:56

Greg Sullivan, Microsoft's Senior Marketing Manager says that with Windows Phone 8 devices selling "like hotcakes" in China, and with U.S. sales of the platform characterized as being strong, he says that Windows Phone now has (global, presumably) market share of 5% of the smartphone market and everything is moving in the right direction including the riding number of apps in the Windows Phone Store...

This is a discussion for a news. To read the whole news, click here

posted on 10 Jan 2013, 05:00 12

1. XperiaFanZone (Posts: 2226; Member since: 21 Sep 2012)

Hoping Microsoft will be the bigger competitor.

posted on 10 Jan 2013, 10:37 2

22. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

They do appear to be displacing RIM for the number 3 spot. Hopefully their long hiatus in the boonies has given them some humility. It would be great to see MS and its handset partners pushing the innovation envelope without the arrogance that MS displayed in times past.

posted on 10 Jan 2013, 05:10 8

2. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

I think this is untrue, and it's 3%.

posted on 10 Jan 2013, 05:30 4

4. rabih_z (Posts: 45; Member since: 02 Nov 2012)

how did you get your number?

posted on 10 Jan 2013, 06:25 2

11. thunderbolt (Posts: 76; Member since: 10 Jan 2013)

Check Gartner report of Nov 2012. Says 2.4% for till Q3 2012.

posted on 10 Jan 2013, 08:07 1

15. -box- (Posts: 3991; Member since: 04 Jan 2012)

Yeah, taking out half of a quarter is going to give accurate figures for the same quarter.
5% is reasonable and probable, and will continue to grow.

posted on 10 Jan 2013, 10:18

21. NexusKoolaid (Posts: 493; Member since: 24 Oct 2011)

Meh. Not interested in what Gartner has to say, nor what this Sullivan guy has to say. Show me some concrete data, like sell-though sales numbers, activation reports and/or independent network traffic reports.

I hate to sound too skeptical, it's just that everything coming out of Microsoft makes it seem they are doing well, yet for all WP's supposed success I have yet to see a single WP device in the field. I'm a tech junkie and I work in a tech industry. I notice other people's phones, and at this point the landscape is nothing but iOS and Android (with just a small handful of folks clinging to their Symbian feature phones).

posted on 10 Jan 2013, 14:29

26. thunderbolt (Posts: 76; Member since: 10 Jan 2013)

If it was a success someone would have been "Monkey Dancing" at CES all over the stage.

posted on 10 Jan 2013, 11:39

24. chuyauchi (Posts: 1; Member since: 10 Jan 2013)

Q3 is too early. WP8 devices (such as Lumia 920, HTC 8X, Samsung Ativ S... etc.) are just startted selling. The number will continue to grow because of Indian and Chinese market.

posted on 10 Jan 2013, 05:12 4

3. Dunknown (Posts: 84; Member since: 23 Jul 2012)

I can see the path way of the phone os. Symbian later Android, later Microsoft, Later Sailfish, Later iOS, Later ubuntu maybe and Symbian will be climbing back again. Symbian doesnt seem to be dead yet. Nothing will stay forever, Everything will come down one day. LIke now is Symbian soon is android.

posted on 10 Jan 2013, 10:02 1

20. NexusKoolaid (Posts: 493; Member since: 24 Oct 2011)

You are correct on one point - Nothing will stay forever, Everything will come down someday. No argument there. As far as your ordering of OS dominance and the 'soon' timeline for Android's decline, it's all wild guess and speculation.

posted on 10 Jan 2013, 05:44 1

5. thunderbolt (Posts: 76; Member since: 10 Jan 2013)

Good so who is losing the market share ... everyone claims they are gaining global market share and don;t reveal anythin g beyind that. In China did android lose market share because WP8 is selling like hotcakes? or this is just hot air?

posted on 10 Jan 2013, 06:27 4

12. Henrik (Posts: 141; Member since: 18 Feb 2012)

All smartphone camps (except BlackBerry and Symbian) are growing since there are more and more previously non-smartphone users coming in, buying their first smartphone. But the camps grow at unequal pace because of their uneven existing user base. Android has the "friend effect" to make 50-70 people out of 100 to recommend Android to a friend (since the market share of Android is 50-70%), while Windows Phone who came in later only have 3-5 people available to recommend the phone to their friends. This is why it takes such time and resources to overthrow Android and iOS. They simply have too many existing users invested in the platform.

Windows Phone, though, is more than doubling its user base each year. Around 130% increase Year-over-Year. But since iOS and Android gains from the "friend effect" in a much bigger way since they have larger user base(s) already existing, they gain more market share without even having to double their user base.

To make it as an understandable example:
70 million Android users available to recommend their platform or affect other friends into following their footsteps is a Lot more people than 5 million available Windows Phone users doing the same thing. This is why the growth is so extremely unequal and "unfair".

Windows Phone is the fastest growing mobile OS out there, but since it grows out of a much smaller number (doubling a smaller user base) - it gets drowned in the flood of the spam that is Android, manufactured by every single smartphone OEM out there except BlackBerry, Nokia and Apple. Every s**tty OEM you can think of is producing an Android handset, no matter how good it is or if they later on want to keep supporting the handset or not. So Android handsets are available at All price points Everywhere in Massive scale, all around the globe. Which Windows Phone is (still) not.

The real loser is RIM/BlackBerry and Symbian, which are losing customers instead of gaining new ones. So all camps except those two are gaining customers on the expense of BlackBerry and Symbian, while also attracting new smartphone users who up until now only have used a dumbphone.

posted on 10 Jan 2013, 05:53 3

6. papss (unregistered)

Again troll commenting on something he has no idea about..master of nothing
anyways that is impressive, like I've said many WP8 has only up to go, google, no way are they going up from 70%.. We all know what is going to happen in the next year or two

posted on 10 Jan 2013, 18:33

28. carlosechev07 (Posts: 39; Member since: 16 Oct 2012)

What is going to happen in the next year or two..?

posted on 10 Jan 2013, 05:54 1

7. speckledapple (Posts: 892; Member since: 29 Sep 2011)

Ok seriously, we already know they trail android and iOS in apps, why keep stating the obvious? If they have grown to 5% from essentially starting over then that is quite the accomplishment even though they have a serious amount to go still.

posted on 10 Jan 2013, 08:11

17. -box- (Posts: 3991; Member since: 04 Jan 2012)

It's not just about app count.
Also, they WP Marketplace is growing faster (in terms of app count) than any other app store yet in history, or it was last I read a report on it. And they're mostly good, quality apps, not 20 versions of a fart sound maker, or wallpaper and sound packs, and junk like that.

posted on 10 Jan 2013, 05:58 1

8. ryq24 (Posts: 772; Member since: 17 Oct 2011)

they should give an exact figure to make people believe what they are reporting.

posted on 10 Jan 2013, 06:14

10. thunderbolt (Posts: 76; Member since: 10 Jan 2013)

Problem is Eric (GOOG) doesn't talk much and others take advantage and fed the press. Balmer says saless are 5 times since last year and that becomes a news ... then same news gets repeated by some other person of same company barely 3 days later in other format and that again becomes a news ...

posted on 10 Jan 2013, 06:01 2

9. darktranquillity (Posts: 284; Member since: 28 Feb 2012)

Let some independant market research firms say this

posted on 10 Jan 2013, 07:21 2

13. ipwnza (Posts: 3; Member since: 10 Jan 2013)


in Q3, WP8 wasn't released yet.

posted on 10 Jan 2013, 09:01

18. thunderbolt (Posts: 76; Member since: 10 Jan 2013)

YoY figures would be best indicators. India we only see these phones advertised by 2 actors on TV ... no more.

posted on 10 Jan 2013, 07:49 1

14. Tones (Posts: 74; Member since: 23 Aug 2012)

Still dont know anyone with a windows phone

posted on 10 Jan 2013, 08:08

16. Ruckus (Posts: 286; Member since: 20 Oct 2011)

You will soon. Its catching on pretty fast. We've been sold out of our Lumia's at times. On the other hand I've never seen anyone with the newest Nexus. I hear their constantly sold out but we can't seem to sell any?!

posted on 10 Jan 2013, 09:02

19. thunderbolt (Posts: 76; Member since: 10 Jan 2013)

Nexus is/was a Google ploy to force Apple into thinking about "Affordable Phones" and it seems the trick worked going b

posted on 10 Jan 2013, 11:12 1

23. cornerofthemoon (Posts: 601; Member since: 20 Apr 2010)

Windows Phone (7 and 8) has the best touchscreen experience of them all. It is the only touchscreen keyboard that doesn't tempt me to throw the phone against a brick wall. That reason alone was enough to make me switch....My 2 cents.

posted on 10 Jan 2013, 14:19

25. hypergreatthing (Posts: 43; Member since: 13 Jun 2012)

I have not seen any of these mythical windows 8 phones yet, nor know anyone who has one (or at least who admits to having one).
Does it count that Microsoft forces it's employees to buy one?

posted on 10 Jan 2013, 16:07

27. Ruckus (Posts: 286; Member since: 20 Oct 2011)

Yeah hi im not am employee of Microsoft and I sell phones for a living. We have a decent sized crowd of Windows Phone 8 fans. I bought my wife a Lumia and my next upgrade im buying one for myself. You should try one out if you haven't already. After using one it makes me hate Android and all of its inferiorities.

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