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Microsoft could end up like Apple with total control of Windows Phone software and hardware

0. phoneArena posted on 19 Sep 2013, 17:49

Considering that Nokia represents a huge chunk of the Windows Phone market, Microsoft's purchase of Nokia means that it will have to straddle two worlds; one world is made up of the models that Nokia once produced, and the other world is the one in which it supports other OEMs like HTC, Samsung and Huawei...

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posted on 19 Sep 2013, 22:32

23. luxzy801 (Posts: 140; Member since: 16 Jun 2010)

True, but Google didnt change Motorola Droid to Google Droid. If Microsoft changes Nokia to Microsoft, I think its fortunes are pretty obvious. In my opinion, at this point they will only find success if they keep the Nokia moniker on all the phones coming out of Redmond at this point. It will boost everything considering its a "Nokia" instead of Microsoft. Im afraid that if they change it, it will meet the same fate as the Kin series.

posted on 20 Sep 2013, 08:44

38. Googler (Posts: 813; Member since: 10 Jun 2013)

They have a very creative marketing job ahead of them. Biggest thing they have to do before changing anything is get the Lumia series to become a household name, they aren't there yet. Once that happens, I'm not sure what name on the back of the phone makes a difference.

Buying Nokia's smartphones wasn't an easy one step to success process.

posted on 19 Sep 2013, 18:45 1

11. Kishin (Posts: 706; Member since: 30 May 2013)

Nice this way microsoft could update windows much faster cause of complete controll over windowsphone

posted on 19 Sep 2013, 20:13

14. -box- (Posts: 3991; Member since: 04 Jan 2012)

I'm optimistic. They've learned lessons from the Kin, Zune, Xbox, Surface (table), and Surface (tablets) hardware, plus they're strong on software (OS and deployable software like Office) and were pioneers in cloud storage, plus close collaboration on computers, phones, vehicle infotainment systems, etc., and as phones become the hub of everything electronic (cars, phones, home alarm and control systems, computers) in folks' lives, they are and will continue to be poised to be at the forefront and dominate the future electronic frontiers better than any other company out there.

posted on 19 Sep 2013, 21:29 1

17. Joshing4fun (Posts: 1237; Member since: 13 Aug 2010)

I think this is a good thing. Hopefully now they'll put more effort into the phones. I'd love to see a windows phone as powerful as android. Just don't nickel and dime me like Apple.

posted on 19 Sep 2013, 21:59

21. cameogt (Posts: 88; Member since: 18 Oct 2012)

"Microsoft could end up like Apple with total control of Windows Phone software and hardware"

- but i thought, since from the start of WP7, that is what they're aiming for?

posted on 19 Sep 2013, 22:33

24. luxzy801 (Posts: 140; Member since: 16 Jun 2010)

They should have just stuck with WinMo

posted on 20 Sep 2013, 01:00

31. ilia1986 (unregistered)

Microsoft wants to be like apple?

That's like C3PO wanting to be like Darth Vader. Makes no sense.

posted on 20 Sep 2013, 03:49

35. AKumar47 (Posts: 48; Member since: 11 Sep 2013)

ms wants to be like apple in terms of pc's to phone, apple wants to be like ms in terms of phone to pc's...
both of this companies compliments with our devices in terms of OSes..

posted on 20 Sep 2013, 10:59

39. theruleslawyer (Posts: 108; Member since: 23 Apr 2012)

They already have such strict limits on the platform. I'm not sure total control buys them much.

posted on 21 Sep 2013, 13:41

41. 7thspaceman (Posts: 1583; Member since: 14 Feb 2011)

I think Microsoft will continue to have two types of Windows devices on the Market which are
1= Microsoft's "OWN" signature brand that runs their software exactly like Microsoft wants it to run. These devices will be good for People who want an unaltered form of Microsoft's software to run their device 2=Microsoft's OEM Partner version's which will have some of the OEM's software Added and as much customization of the Microsoft's software as Microsoft allows.
the case designs and choice of hardware Microsoft's OEM's have in some case's may be better than Microsoft's. for instance to me the "SONY" TAP 11 with it's thinner lighter design is a better than the Surface Pro case design. It has a digital pen as well and has what appears to be Type covers like the Surface pro has. It's design is what many expected the surface Pro 2 to be like
which is thinner and lighter. I do not think the Sony tap 11 has a tougher case wise but it looks good and a lot of people will buy them. Microsoft wants it's OEM partners devices to sell well also so it continue to make money off them by selling them Microsoft's software.

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