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Kindle Fire ODM orders for Q1 to fall in half when compared with Q4, down to 3 million

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Kindle Fire ODM orders for Q1 to fall in half when compared with Q4, down to 3 million
The Amazon Kindle Fire 7" tablet is seeing its ODM orders slashed in Q1 from about six million in the holiday quarter, to three million, which means about a million a month. The same fate is said to happen with the Nook Tablet, the orders for which are winding down to 800 000 - 1 million a month as well.

While the Kindle Fire had its fair share of teething problems, the 50% order reduction is not due to lack of acceptance, as it sold pretty well during the holiday rush hour, but rather to the usual post-season adjustment.

Suppliers have allegedly been expecting the slump in Kindle Fire orders, and touch panel maker Wintek is expected to post a robust revenue of $300-$333 million a month in Q1, aided by touch panel orders from Apple, which are still going strong.

source: Digitimes

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