Kantar's data shows worldwide decline in iOS market share during Q4, Android and Windows Phone gain

The fourth quarter data numbers from Kantar are out, and the whooshing sound you hear is BlackBerry circling the drain. The period from October through December included the failure of the Canadian manufacturer to complete the $9 a share privatization bid from its largest stockholder. As a result, BlackBerry had to settle for $1 billion in capital and the replacement of CEO Thorsten Heins with turnaround expert John Chen...
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58 Comments

13. willard12 unregistered

I guess the iphone 5c is a complete waste.

15. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Not at all, it's more like high end minus-device. People were waiting for ~€300 device, instead, they got redesigned 5.

19. hurrycanger

Posts: 1756; Member since: Dec 01, 2013

I think it's the "redesigned" that made the 5C fail. The internal is the same as in the 5, which is good.

18. hurrycanger

Posts: 1756; Member since: Dec 01, 2013

Oh yeah, it sure is.

24. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Yeah, except more LTE bands, 5 is sexier and more attractive device.

8. koko1

Posts: 103; Member since: Dec 03, 2013

thats what happens when u work really hard for the consumer, not sheeep !!

9. iLegend

Posts: 41; Member since: Jun 05, 2013

may be iOS is loosing in market share, but iOS devices have strong sell in this quarter.. just wait for quarter report from Apple..... few hours away....!!

16. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

And 5S is in many markets the top selling device. And with high loyalty and satisfaction rates, Apple is going to be fine.

20. koko1

Posts: 103; Member since: Dec 03, 2013

apple and all other companies mention that they sold bla bla, but in fact they shipped that amount and not all the units sold because of that we see their market share coming down every sindgle quarter !

25. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

So... what's your point? Apple still has strong sales, especially considering that they have three models vs 10 or 50.

28. Commentator

Posts: 3722; Member since: Aug 16, 2011

A drop in market-share doesn't necessarily mean a drop in sales. Apple could have sold a billion iPhones last quarter, but if Android sold 2 billion, obviously Apple's share would drop. The results don't show it, but it's almost certain that the smartphone market is still expanding.

10. winter_hat

Posts: 110; Member since: Feb 04, 2013

People get really, really confused about a very simple concept. Apple is one company. They put out a couple phones per year. Android phones come from dozens of companies that put out a hundred phones per year. Apple is still the dominate company. Who really cares how many low-end devices with no profit margin carry Android? Because it's free....

11. iLegend

Posts: 41; Member since: Jun 05, 2013

exactly

22. koko1

Posts: 103; Member since: Dec 03, 2013

but apple says they sell millions, and those millions are no were close to its market share !!!!

34. kryme

Posts: 468; Member since: Oct 24, 2013

no u r confuse....how is apple the more dominating company..there r more android device than ios device.... it doesnt matter how many company selling android phones.... the fact there more android phones than ios phones ... this is not apple vs one of the company that make android phones this is ios vs android.... to make it super easy lets say apple vs google... and if apple keep losing 6% market share every year lets see how the next 10years go.... and the lower their market shares go the higher the price of there devices will be so they can keep up profit

14. remtothemax

Posts: 260; Member since: May 02, 2012

...i don't see how anyone can conclude doom and gloom for any company based solely on market share. how much did the market grow? because there are seven billion people and only like a billion smartphone users. even if apple's market share worldwide fell to ten percent, it still could be that the amount of phones they were selling doubled, just other os' phones grew significantly more. bottom line, while this is interesting, especially about preference and what not, if you are talking about windows phone or ios becoming irrelevant...i don't see what market share has to do with that. especially because the largest area of growth is in the entry-level area and apple doesn't even compete in that market. the only real competitor to android there is windows phone. there isn't anything to conclude from this either way. my big take away is that more people are buying phones, and more phone companies are becoming bigger players in the market, which in my mind is outstanding. i hope apple and samsung lose more marketshare. it just works out well for everyone. anyone rooting for apple or samsung to go belly up is mindlessly unintelligent and really just rooting for the destruction of their own faction. the only intelligent thing is to want all the companies to do outstandingly well. i cannot think of a major player that doesn't bring something significant to the market that pushes the others to create better, more interesting devices. i say long live everyone. anyone mindlessly advocating a single brand (of phone or os) to the destruction of all the others is on the mental level of a child.

35. kryme

Posts: 468; Member since: Oct 24, 2013

this is not apple vs samsung tho.... this ios vs android... so the more company come on board and sell android phone its just str8 bad news for ios.... apple should release a open source version of there os... that will help there market share... google saw this coming....

45. g2a5b0e unregistered

This makes way too much sense & is way too logical for most people on this site to comprehend. Prepare for backlash. +1

26. Sniggly

Posts: 7305; Member since: Dec 05, 2009

After Apple's big push with the 5s and 5c, they STILL lost market share? Granted, this is one analyst's report, but still. Jesus.

31. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Maybe Apple lost market share because people who were waiting for the iP5 to move to mid-tier after the release of the 5S instead got the middle-fingered wave from Tim and company? The iP5C is the crappy edition of the iP5, and it is obvious for all to see. Once those who were waiting for the iP5 to become mid-tier were alienated by the iP5C(rap), converting them to Android or WP became much easier.

58. Kaiser2007

Posts: 173; Member since: Nov 16, 2013

Well said. +1

30. timezone

Posts: 87; Member since: Jun 16, 2013

It was always Microsoft's strategy to sell to new users rather than pull people away from Apple or Google. If they do lull a few a way while getting the majority of the new users then Microsoft has a chance to gain momentum over time. Manilla has no current plans to bring out a windows phone app. Please email these guys to change their direction.

38. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

It's not surprising. The flagships are no longer driving the market, the low end is. You can see it in the earnings reports. Windows Phone flagships aren't selling in any meaningful numbers, but the 520/620 models are. The iPhone and Galaxy models are still selling, but the market expansion of the low end is outpacing the flagship growth. What you will see to combat this is more companies looking to flood the low end of the market to get smartphones in hands, and the only companies that really benefit from this are Google and Microsoft. The low-end, low-profit segment is not where OEMs want to make their living, because you can see from the PC commoditization trend that even volume doesn't drive much profit. Apple has no real presence in the low end, so they will lose market share as the market expands faster at the low end. This morning it will be "Apple is dead," and then after the earnings call, it will be "Apple rules," when neither is particularly true.

50. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Great post N3, as usual you bring it. +1

39. timezone

Posts: 87; Member since: Jun 16, 2013

The low end will eventually move to the high end. This will happen as some people gain market power as they age and general good will. Microsoft is setting the stage for future gains.

53. jamesedward318 unregistered

Every Android fanboy saw this title and instantly started beating off.

54. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

LMAOOOOO post of the day honors are yours +100

55. Sniggly

Posts: 7305; Member since: Dec 05, 2009

No, I was done with that by the time I read it. :)
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