KGI's Kuo says not to expect an AMOLED screened iPhone until 2019 at the earliest

Do you recall those old television commercials for E.F. Hutton? The old-line stockbroker, eventually merged out of existence, lives on thanks to an iconic television ad campaign that was supposed to show how tuned in the firm's analysts were. "When E.F. Hutton talks, people listen" became as famous as a tag-line can get. The reason we bring it up is because when it comes to all things Apple, when Ming-Chi Kuo talks, people listen. Or at least, they should...
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18. cleatglitch

Posts: 158; Member since: May 25, 2013

grab my jacket in south florida because that was cold

5. wando77

Posts: 1166; Member since: Aug 23, 2012

You are the only site that says iPhone screens are easier to read that galaxy screens. A galaxy s6 gets brighter that an iPhone 6s when in auto mode and the screwn refelcts less

26. Macready

Posts: 1811; Member since: Dec 08, 2014

And the higher contrast increases readability too.

30. Iodine

Posts: 1471; Member since: Jun 19, 2014

And do you think LCD's don't get brighter under heavy sunlight ? Screen reflections are around the same.

7. Arch_Fiend

Posts: 3944; Member since: Oct 03, 2015

Watch It Happen Next Year Just Because Someone Said It Wouldn't.

9. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Apple doesn't want to use AMOLED for lots of reasons I am sure, but I can think of 2. For years Apple has prasies Sharp's/LG's IPS panel as being the best high resolution display, moving to AMOLED would mean that was all market BS and lies. Though I am sure it was the truth then, but it isn't anymore. Next, Samsung makes the best AMOLED panels even over LG which is their nearest rival (not speaking of sharing the same country). Since Apple doesn't really want to deal with Samsung because they believe friends shouldn't be competitors, then Apple would rather not have them at all. But that's fine. Let them keep using their color washed-out display.

12. cleatglitch

Posts: 158; Member since: May 25, 2013

so they don't want the best

13. TyrionLannister unregistered

LCDs are easier to read in sunlight!!!!! Are you kidding me? Sunlight legibility is a strong suit of AMOLED and it will continue to do so. AMOLED panels reflect less light and the new Samsung AMOLEDs have a boost mode in direct sunlight which makes them super bright.

17. maherk

Posts: 6718; Member since: Feb 10, 2012

Too bad we will have to wait another 4 years for iPhonearena to admit that Amoled screens are better to use under direct sunlight.

28. Iodine

Posts: 1471; Member since: Jun 19, 2014

That's a myth since the ages of first amoleds. OLED display require a lamination tratment, because they would decay under moinsture from air. At that time, most dispalys weren't laminated. Lamination significally reduces the internal and mirror reflections. That myth failed with iPhone 4 and it's super bright laminated LCD. On a laminated display, the amount of reflected light mostly depends on the kind of used glass and Apple has been leading in low reflectivity since in-cell touch iPhone 5 and now they are completelly off the pack with iPad mini 4 and Air 2 and their custom anti-reflective coating. In fact iPad mini 4 is supposedly the most sunproof display ever made.

31. TyrionLannister unregistered

iPhones are close but OLEDs still lead the pack. See the sunlight legibility chart. All the top phones are OLED, iPhones are closest IPS panels. Hint: click the 'expand' button to see all phones ever. LCDs can be close in reflectance but the contrast ratio of OLED will still give them lead in sunlight. And the wider gamut helps too as more saturated colors wash out less.

19. MattEagle

Posts: 29; Member since: Jun 26, 2015

lcd is superior in terms of long term stability and when displaying white content


Posts: 1168; Member since: Oct 05, 2015

Not exactly sure about the being more efficient part. They may be when it comes to dark colors, in theory that is, but LCD technology is very mature and very stable. For now, I prefer LCD. For a phone I want to keep for several years, I'll definitely go LCD. But I will say with my usual dark themes, AMOLED may be a good choice for me afterall...

39. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Plus the battery life is awesome on the 6s plus. Beats my previous champ the Note 3. Really think both technologies have their pros and cons.

29. Iodine

Posts: 1471; Member since: Jun 19, 2014

Don't think it's 2019... That would come for an iPhone 8S... Apple puts huge advencements in display every two years in there.

43. ibend

Posts: 6747; Member since: Sep 30, 2014

2k amoled will be affordable for apple by then, and other manufacture will use 4k SUPER AMOLED or 4k POLED

47. Romantico3pe

Posts: 177; Member since: Sep 14, 2015

Why use amoled knowing that is prone to burn in. My s6 burned in in less than 5 weeks using it 5 hours a day as a navigation device, now I have been using a lg g4 for 2 months and no burn in, so personally ill never go for amoled phone unless they fix the burn in gate
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