Jony Ive: the iPhone X is function before form and will evolve to 'do things it can’t do now'

As is becoming customary after the unveiling of a major new Apple product, chief designer Jony Ive sat down for a low-key interview with a design-centric publication, revealing details about the thought process that went into making the iPhone X. The biggest part of the interview actually goes to Apple's new "space ship" headquarter, the Ring, but there Jony Ive goes about the philosophy of Apple as creators of physical objects: "As a design team, our goal has been to get design out of the way."
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47 Comments

18. lazarus_26

Posts: 38; Member since: Sep 29, 2014

kudos to sir johny ive. he is one of the main reason why apple products are so popular and successful. He's undoubtedly genius and has a big influence on tech. and of course his voice is simply magical!

26. Back_from_beyond

Posts: 1421; Member since: Sep 04, 2015

Are you his lover?

30. KeyserSoze

Posts: 387; Member since: Oct 06, 2014

@lazarus_26. "kudos to sir johny ive. He's undoubtedly genius and has a big influence on tech. and of course his voice is simply magical!" Hahahhaha! You through writting your love letter to Jivey Jon yet? Never before have I seen a grown man on all fours hungrily licking a has-been Brit's azz so expertly like you're doing here. Be sure to wipe his spicy brown English goo off your nose when you're done you silly stooge!

19. mobiledigger

Posts: 110; Member since: Sep 24, 2015

It might finally be the real multitasking like in android phones

20. mobiledigger

Posts: 110; Member since: Sep 24, 2015

It might finally be the real multitasking like in android phones

25. midan

Posts: 2888; Member since: Oct 09, 2017

You need to do some research, Android multitasking is actually going to iOS direction.

27. Back_from_beyond

Posts: 1421; Member since: Sep 04, 2015

Not really though, Google is simply trying to improve RAM management to reduce battery drain. It's about efficiency, not limiting how Android works.

44. tedkord

Posts: 17357; Member since: Jun 17, 2009

No, it isn't. It's allowing users to choose apps to keep asleep, but the default is full multitasking, which the iPhone cannot do.

24. midan

Posts: 2888; Member since: Oct 09, 2017

Got the X and using Face ID literally feels like a magic, there's no reason to put fingerprint scanner to anywhere. Android users doesn't understand what they are missing when they haven't experienced this.

42. cmdacos

Posts: 4214; Member since: Nov 01, 2016

I do understand because it's no faster than my iris unlock and my iris unlock doesn't require a separate swipe to unlock.

45. tedkord

Posts: 17357; Member since: Jun 17, 2009

As he said, we have known for years - iris scanning is just as easy, just as accurate and with the Note 8, faster than the iPhone X because no extra swipe is needed. Just wake the phone, look at it, you're in. Of course, it's still slower than my fingerprint scanner, which wakes the phone itself, and as I put my finger on it as I'm pulling it out of my pocket, it's already unlocked before I even glance at it.

31. htcisthebest

Posts: 436; Member since: Nov 15, 2011

The truth is: it's nothing more than an Essential Phone knockoff.

36. mike2959

Posts: 694; Member since: Oct 08, 2011

The true Steve Jobs if Apple.

37. smoked_2na unregistered

Sorry Johnny, it's form before function, it form before user, it's margin before function. User comes last.

41. Cat97

Posts: 1893; Member since: Mar 02, 2017

Translate: "we released an unfinished product".

46. hamaidx

Posts: 97; Member since: Apr 28, 2015

Right.. going forward it can vanish the Notch for you ! You Ugly Smuck !!

47. MANOFSTEEL

Posts: 127; Member since: Nov 25, 2015

Hope doesn’t bring explosive features like Galaxy Nuke
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