Jony Ive is dismissive of the Apple iPhone 7, Apple iPhone 7 Plus design

What does it mean when a chef dismisses the taste of his own food? We'd say it would be similar to what Apple's design guru Jony Ive thinks about his own work on the 2016 Apple iPhone 7 and Apple iPhone 7 Plus. During an interview with Smithsonian Magazine, which you're not going to find on your local Seven-Eleven magazine rack, the executive had a rather dismissive comment about last year's iPhone model...
This is a discussion for a news article. To read the whole news, click here


22. Clars123

Posts: 1075; Member since: Mar 16, 2015

"It now seems to me a rather disconnected component housed in an enclosure," ...mate, you 'designed' it tho?! surely you shouldn't have sold off on it if that's how you felt

24. HansP

Posts: 542; Member since: Oct 16, 2011

Rewriting history to fit the current state. Not the first time that's happened...

25. jove39

Posts: 2140; Member since: Oct 18, 2011

Beauty of iPhones died with Jobs. Now all iPhones are ugly. Just compare latest iPhones with S8/S8+. Even iPhone X looks terrible compared to S8.

26. Khyron

Posts: 397; Member since: Sep 28, 2015

C'mon john Ivy What about if htc m7 would never existed!!!

27. MarmiteTheDog

Posts: 188; Member since: Jul 31, 2017


31. windy

Posts: 22; Member since: Oct 28, 2012

This is just a marketing move to promote the new iPhone X. Did he change anything on the design of iPhone 8 over iPhone6 after three years, except the glass back?

33. Sania

Posts: 97; Member since: Nov 04, 2017

Hey that’s rude... iPhones surely not bad in terms of designs, it’s just BORING

36. janis

Posts: 397; Member since: Mar 10, 2014

what an idiot, starting from 6-8 they are all the same design..

* Some comments have been hidden, because they don't meet the discussions rules.

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.