Nokia, Motorola, Intel, Modeo and Texas Instruments announced the formation of an alliance, called Mobile DTV, which aims at promoting the DVB-H technology open standard for mobile TV in the United States. The Digital Video Broadcasting Handheld (DVB-H) technology broadcasts directly to mobile phones, thus allowing millions of users to access the service simultaneously. In addition, DVB-H-enabled devices allow users to use interactive and on-demand services via cellular network, which could be a new source of income for mobile operators. According to the Mobile DTV alliance, ten different trials of DVB-H technology are either underway or completed in Europe, Australia and the United States. They hope that by the year 2007 most major U.S. markets will have DVB-H infrastructure ready for use.